Let’s chat affiliate marketing. As a home + DIY blogger, are you optimizing the potential of affiliate marketing?
It can be a hugely successful strategy to monetize your blog in a way that doesn’t feel sleazy, so long as you are honest and straight-forward about it.
Do you know where to go to get affiliate links?
Don’t worry if you aren’t sure, because I have rounded up the best affiliate networks for you to join.
Here’s the Scoop on Affiliate Networks:
To get affiliate links for products, you need to be signed up for the brand’s affiliate marketing program. Some brands may do this in-house, but most work through networks.
Basically you sign up for the network, then request join the brand’s individual program, and then once accepted, you can go in and grab specific links for products that will be embedded with your referral. It means that every time a reader clicks on that link from your blog to go to the product, there is tracking and if a purchase is made, you get a commission.
The affiliate networks listed below are the ones that will get you access to a huge range of sweet brands – from Etsy, Target, Anthropologie, Lowe’s, Wayfair, and so many more. I’m personally a member of 8 out of 11 of them!
**BUT** You don’t need to be a part of every single network. Choose the ones that have the brands that best suit your blog and style. And don’t link to a vendor from two networks (ex. Etsy through Affiliate Window AND through RewardStyle) because you run the risk of them cancelling each other out.
1 / Amazon Affiliates –> apply here
This is such a good choice, especially as your first affiliate program. Amazon offers a huge variety of products so you can usually find a few things to link to within each blog post. The other great benefit? After a reader clicks your amazon link, anything they add to their cart for the next 24 hours and purchase, you get a commission on. Even if it wasn’t the thing you linked to originally. How sweet is that?
2 / Share-a-Sale –> apply here
Another really popular affiliate network! Share-a-sale is geared to predominantly online-only merchants. Think Shutterfly, Wayfair, Craftsy, One King’s Lane, Land of Nod, and Joss & Main. There are no requirements to join.
3 / Affiliate Window –> apply here
This one is more popular in the UK, and although there aren’t strict requirements for joining, there may be a $5 joining fee. What do I use this one for? ETSY!!!!
So if you love Etsy products and want to link to them on your blog, sign up for Affiliate Window and get the links through them.
Anyone who is sweet enough to want to link or promote my own Etsy shop products, I always tell them about this so that they can earn commission on any sales made.
4 / CJ Affiliate –> apply here
Even though CJ Affiliate is one of the largest affiliate companies, it is not hard to gain access to. Their brands include Lowe’s, Domino, Indigo, Pier 1, Bed, Bath, and Beyond, and Fabric.com. Once into the CJ Affiliate network, then you need to apply to the brands directly to get into their individual programs. Note that sometimes getting into the individual brand’s affiliate programs can be more strict.
5 / Impact Radius –> apply here
Can you say TARGET?? Yes, this is the network that has the Target affiliate program. Halle-lu-jah! They also have Pottery Barn, World Market, and other goodies. No requirements to join.
6 / PepperJam Network –> apply here
PepperJam seems to have a lot of smaller, online retailers. In the home/DIY niche, they have Ace Hardware, Lulu & Georgia, and Kelly Wearstler.
7 / Rakuten Linkshare (formerly ‘LinkShare’) –> apply here
This one is a large worldwide affiliate program and works with companies like Anthropologie, Nordstrom’s, and Macy’s. No requirements for joining.
Sub-affiliate networks are a little bit different. Instead of applying to individual brands within the affiliate network, once you get into the sub-affiliate network, you have access to all of their brands.
Here are the more popular sub-affiliate networks out there:
8 / RewardStyle –> apply here
RewardStyle is a popular sub-affiliate network, especially with fashion bloggers. They have some great home décor brands too, like Target, Anthropolgie, Wayfair, and more.
They are the creators of the “Like to Know It” app which helps influencers monetize their instagram with affiliate marketing. When a reader “likes” an Instagram image, RewardStyle sends them an email with the shopping list of the products shown in the Instagram pic.
RewardStyle is notoriously hard to get into and usually only accept bloggers with an established following and like a clean, bright aesthetic.
9 / ShopStyle Collective –> apply here
With ShopStyle Collective, you earn money per click instead of per sale. They keep track of the clicks that go to retailers and calculate a revenue share based on the volume and quality of the traffic. The more your shopper buys, the higher your per-click rate will be.
They work mainly with lifestyle and fashion bloggers, and include brands like Nordstrom and J Crew. You can check out the whole list of brands here.
ShopStyle has a tool for monetizing Instagram. It’s similar to RewardStyle, and more accessible since it’s easier to get into the ShopStyle program.
10 / SkimLinks –> apply here
SkimLinks comes with a technology that bloggers might find helpful, particularly if the tech stuff is challenging. The way it works is that it turns all of the links on your blog into affiliate links automatically using an internally-generated HTML or java script code to monetize different brand keywords. There aren’t any requirements to join.
Some publishers who have used them include Apartment Therapy and Huffington Post (street cred!).
11 / Viglink –> apply here
Like Skimlinks, Viglink creates a code on your page that turns regular links into affiliate links. No requirements to join but some retailers have limitations, so you may need to directly apply to some brands to be a part of their programs.
I know there are a lot, but I don’t want you to leave cash on the table by not optimizing your posts with affiliate links.
I am NOT suggesting that you start writing posts with the sole purpose of dropping affiliate links left right and center (comes off super sleazy for your readers), but if you were going to link to a product anyway, have a DIY supplies list, doing a “shop our house”, or wanted to do a round-up, then those links should definitely be affiliates. If they aren’t, it’s totally a missed opportunity.
Grab The Affiliate Link Tracking Sheet (Free!)
To keep it all organized I’m sharing my own personal affiliate link tracking sheet.
It’s an excel doc where I drop in the login info, key brands, and key links to individual products that I share over and over again. It’s all filed in here so that I have one quick document to go to whenever I’m writing a post. It saves so much time!!
Want to use my affiliate tracking system?
Save time and hassle by using my very own tracking sheet (an Excel document) to organize your affiliate networks and key products!