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Author: Gemma Bonham-Carter

Why I Stopped Doing Sponsored Posts as a Blogger (and how my income grew as a result)

Today we are going into controversial territory. We are going to talk about sponsored posts working with brands.

And more specifically, why I have taken a BIG step back from collaborations lately as a blogger.

 

Let me ask you…

Are you a blogger trying to grow your income, and you see all of these other bloggers working with brands and wonder how they are doing it?

Or maybe you have sent brands tons of pitch emails only never to hear back?

Or Maybe you HAVE landed a brand campaign but your payment was just some free product or a really small paycheque.

Or maybe you are sitting there waiting for the day when you are going to have “made it” as a blogger or influencer, thinking you need a certain amount of traffic or followers first, and then assume that all of those brand deals with come crashing through your door then.

 

Are you sitting there answering YES to any of these questions?

I have so been there, too.

When I first started blogging (way back in 2010), I was more than thrilled when a company wanted to work with me. I accepted a free can of paint as payment. I accepted a single wall stencil as payment. Basically I would take any potential collaboration that came my way, because it all felt so exciting.

But then reality set in. I realized how much work went into these brand campaigns. And then I realized that all the time I was putting into these campaigns for one small free product.

And even as my blog grew – once I was well over the 100,000 pageviews/month mark – and I was able to start asking for a much higher rate (an actual paycheque!) I still found sponsored work with brands to not really be worth my time.

These days, except for a monthly sponsored post I do with a group of my good blogger friends, I don’t actually do sponsored posts anymore.

In today’s video I’m going to talk about the 3 main reasons why.

(Click here to watch directly on YouTube)

 

Key Takeaways:

+ The fierce competition in today’s influencer marketing landscape

+ The “start from scratch” problem

+ Why the ROI doesn’t add up for sponsored posts

+ How you can better use your time to build a solid, long-term business

 

Why I stopped doing sponsored posts as a blogger and how my income actually increased. Click through to find out what I focus on instead to make money blogging and build my online business.

Don’t treat your blog like a hobby. Treat it like a business.

You are the CEO and you need to design the business of your dreams.

Instead of just being an ad for other company’s brands, build your own audience that are interested in you and your niche. And then, sell a product.

You can’t just rely on brand deals for a forever income. But selling a product? That’s how all businesses start.

No one has ever gone on Shark Tank without a product.

With my own home decor and lifestyle blog, I have successfully designed and launched a shop where I sell a line of tote bags, cosmetic bags, pillows, art prints, and more. All things that are in line with my own brand and audience.

It means I’m being really strategic with how I’m growing and scaling my online business. Instead of spending my precious work hours (which happen in between wrangling my young kids!) sending out a zillion pitches to companies than I probably won’t hear back from for one sponsored post, I am instead focused on activities that are going to grow my shop and make ME more money.

Whether it’s implementing a new marketing technique for my shop. Sending out a newsletter to my customers. Launching some new designs. Writing a blog post that features my products. Sending out some samples to other bloggers and influencers. All things that are going to grow my shop and ultimately scale my business and revenue UP for the long-term.

And since I have stopped stressing about landing sponsored posts, and dedicated that time instead to focusing on my shop, I have seen my sales just skyrocket.

 

So, what do you think? Would you rather put your time into trying to land a one-time sponsored post, or really build a business for yourself?

 

Launch Your Shop Guide: Instant Download

If you want to learn how to create that new line of revenue for yourself selling physical products in an online shop, make sure to grab my FREE Launch Your Shop: Get Started Guide. 

I go through the step by step roadmap you need to follow and give you a list of dropship manufacturers you can work with. The whole thing is WAY easier than you might think.

It’s time for you to think bigger in terms of your blog or instagram account, and launch a shop. Turn your hobby into a full-fledged business.

 

 

 

FREE Masterclass

Want to attend my next FREE Launch Your Shop masterclass? I jam as much info as I can into this 60 minute presentation. Sign up for the next session!

Click here to sign up! 

 

Aaannnd, remember to sign up for my my FREE Facebook Group

One more thing, if you want to hang out with me and thousands of amaaaazing other bloggers and online entrepreneurs, make sure to click here to join my FREE, private Facebook Group!

 

Related Posts:

What is dropship manufacturing?

How I run my online shop in less than 10 minutes a day

Stop Believing These Lies About Growing a Successful Blog

The 4 Steps to Make Money Blogging

The 90-day Goal Setting Method that Will Grow Your Income

Do you want to work LESS and live MORE? I think that’s every online entrepreneur’s dream. Today I am breaking it down on my goal setting method, how to prioritize, and work so efficiently that you won’t even believe how much you get done (and watch your income grow as a result).

As an online entrepreneur, do you ever feel like you are just running on that hamster wheel, doing all the things you need to be doing, but not actually getting ahead with your business?

Maybe you are posting all the time on instagram, but don’t really see huge growth in your following or engagement.

Or maybe you are publishing multiple new blog posts per week but your income doesn’t seem to be increasing.

Or that you have all these ideas of things you want to accomplish with your business but can’t seem to find the time to tackle them.

I totally get it. I used to have all of those same feelings, until I started implementing a method for myself of how I work.

 

Watch today’s YouTube video to learn exactly how I set strategic income-producing goals, work in 90-day chunks, and manage my days to optimize my productivity.

Click here to watch directly on YouTube.


Key Takeaways:

+ HOW you can get way more done with less time by working in 90-day quarters allowing you to stay focused and motivated
+ Why my business goals ALWAYS “focus on the hundred dollar bills”, like my friend Amber McCue teaches
+ The BIGGEST mistake most entrepreneurs make when they set goals
+ WHY I don’t look at my email until 2:00pm everyday
+ The CHANGES you can make to increase your productivity and watch your revenue skyrocket

The goal-setting method that changed my business. How to set strategic business goals, work in 90-day quarters, and work efficiently so that you can skyrocket your productivity and income.   #goalsetting #productvitytips #timemanagement #lifehacks #growyourblog #growblogtraffic #growblogaudience

The “90-Day” Goal Setting Method I Use:

  1. Work in quarters or “90-day sprints” instead of setting goals for the whole year
  2. Set 2-3 goals for each quarter that are income-producing (no more than 3 as you will lose focus!)
  3. Plan out your months and weeks according to the task lists for each big goal

By using this method in the last year, I have personally been able to continue to grow my home and lifestyle blog in terms of traffic, ad revenue, and affiliate revenue, launch over 50 new products in my online shop, run this second business (GemmaBonhamCarter.com), and even also have a third business as a wellness educator where I teach classes and help people use essential oils.

All while still getting lots of quality time with my young kids, working about 25 hours a week, and just having a work-life balance I feel great about.

Launch Your Shop Guide: Instant Download

If you want to grow your online business, learn more about how to launch an online shop in the easiest, most passive way. Download my Launch Your Shop: Get Started Guide here.

 

FREE Masterclass

Want to attend my next FREE Launch Your Shop masterclass? I jam as much info as I can into this 60 minute presentation. Sign up for the next session!

Click here to sign up! 

 

Aaannnd, remember to sign up for my my FREE Facebook Group

One more thing, if you want to hang out with me and thousands of amaaaazing other bloggers and online entrepreneurs, make sure to click here to join my FREE, private Facebook Group!

 

Related Posts:

The 4 Steps to Make Money Blogging

Let’s talk about how to make money blogging.

We all want to know how to make more money online with our businesses, right?

Are you struggling to bring in much revenue with your online business?

I know what it feels like to make pennies. For a long time I barely made enough money as a blogger to cover my coffee habit.

There are 4 main ways to make money as a blogger or influencer. And if you know me, you’ll know that I preach having diversified income streams so that you don’t have all your eggs in one basket.

If you divide and conquer, it means you can create multiple profitable streams of revenue that all majorly add up.

The 4 Steps to Make Money as a Blogger. Build your online business and income as a blogger or influencer with these key tips. Click through for the video and blog post!  #blogging #entrepreneur #onlineshop #businesstips #makemoneyblogging

 

Watch today’s YouTube video for those 4 streams of income, plus which one you should be spending the most time on.

Click here to watch directly on YouTube.

Key Takeaways:

+ The 4 main ways of making MONEY with your blog business: Ad networks, Affiliate Income, Working with Brands, and Selling a Product

+ Which ad network I personally use and recommend

+ Why I don’t work with brands very much anymore

+ The types of products you can sell no matter what niche you’re in – travel, fashion, home decor, food, etc.

 

Launch Your Shop Guide: Instant Download

If you want to learn more about how to launch an online shop in the easiest, most passive way, make sure to download my Launch Your Shop: Get Started Guide here.

 

FREE Masterclass

Want to attend my next FREE Launch Your Shop masterclass? I jam as much info as I can into this 60 minute presentation. Sign up for the next session!

Click here to sign up! 

 

Aaannnd, remember to sign up for my my FREE Facebook Group

One more thing, if you want to hang out with me and thousands of amaaaazing other bloggers and online entrepreneurs, make sure to click here to join my FREE, private Facebook Group!

 

Related Posts:

What is dropship manufacturing?

How I run my online shop in less than 10 minutes a day

Stop Believing These Lies About Growing a Successful Blog

Stop Believing These Lies About Growing a Successful Blog

There are some major blogging myths I hear over and over again in the blogging community. If you are trying to grow an online business, you have probably fell into these traps.

I want to lay these out on the table today and debunk them for you.

If you write a blog or are an influencer of some kind and you are trying to grow your income and your business, I’m sure you have sat there before thinking you need to have a bigger following, need to publish new content ALL THE TIME, that you need to branch out and create content about tons of different topics, and that you need to sell a digital product in order to make money.

I so get it. #Beenthere

But what if I told you that none of that is true?

The 4 major blogging myths about how to grow your blog business BUSTED. Find out what these lies are and what to do instead to make money and build your business. #blogging #bloggingtips #makemoneyblogging #launchastore #bloggingmyths #bloggingadvice

Watch today’s YouTube video to hear why these myths are NOT true, and what you should be doing instead.

Click here to watch directly on YouTube.

 

Key Takeaways:

+ You do NOT need to have a huge audience to make money. Having a dedicated following of the RIGHT target audience is much more important.

+ You SHOULDN’T post about every topic under the sun. Focus on creating a niched site, become known as the expert on that one thing. This will be a faster way to create a loyal following.

+ Why posting TOO MUCH content is a bad thing. Focus on quality over quantity in terms of content creation, and shift some of that time to other business activities like growing your email list, creating new products to sell, and marketing.

+ Although digital products can be great, they might not be the right fit for your brand and your niche. You SHOULD create a product line of goods that WILL resonate with your brand and audience.

 

Launch Your Shop Guide: Instant Download

If you want to learn more about how to launch an online shop in the easiest, most passive way, make sure to download my Launch Your Shop: Get Started Guide here.

 

FREE Masterclass

Want to attend my next FREE Launch Your Shop masterclass? I jam as much info as I can into this 60 minute presentation. Sign up for the next session!

Click here to sign up! 

 

Aaannnd, remember to sign up for my my FREE Facebook Group

One more thing, if you want to hang out with me and thousands of amaaaazing other bloggers and online entrepreneurs, make sure to click here to join my FREE, private Facebook Group!

 

Related Posts:

What is dropship manufacturing?

How I run my online shop in less than 10 minutes a day

The 4 main ways to monetize your blog

The 3 Phases of Blog Monetization

Have you started your blog but are stuck on how to actually generate revenue from it?

The 3 phases of monetizing your blog. Understanding these will help you grow your blog business, make more income, and establish your brand. #blogging #makemoneyblogging #bloggingtips #entrepreneurtips #onlineshop #monetizing

 

As someone who has been blogging for over 8 years, I have gone through a major evolution with my own blogging business and have watched so many others go through the same things as they build their brand.

There are 3 phases to growing your blog, and it’s important to understand them so you can be doing the right tasks to move you forward and see growth.

Watch today’s video directly on Youtube here.

Key Takeaways:

+ The 3 phases of a monetized blog

+ The 1 phase TONS of bloggers get stuck in, which totally halts their growth

+ WHY it’s so important to transform your community into a movement (and how to do it)

+ WHAT you can do to move through the 3 phases and build a successful business

 

Launch Your Shop Guide: Instant Download

If you want to learn more about how to launch an online shop in the easiest, most passive way, make sure to download my Launch Your Shop: Get Started Guide here.

 

FREE Masterclass

Want to attend my next FREE Launch Your Shop masterclass? I jam as much info as I can into this 60 minute presentation. Sign up for the next session!

Click here to sign up! 

 

Aaannnd, remember to sign up for my my FREE Facebook Group

One more thing, if you want to hang out with me and thousands of amaaaazing other bloggers and online entrepreneurs, make sure to click here to join my FREE, private Facebook Group!

 

Related Posts:

What is dropship manufacturing?

How I run my online shop in less than 10 minutes a day

The 4 main ways to monetize your blog

Why Defining your Niche will Result in More Shop Sales

Nailing down your niche BEFORE you launch an online shop is going to be a key factor in your success.

The more niched you can be, the easier it’s going to be to gain customers, create products, and ultimately make sales.

Have you ever landed on a blog for the first time, saw a whole bunch of random articles and then bounced on out of there because you couldn’t get a clear idea of what that blogger’s true message and focus was?

Well, the same principle applies to online shops.

Let me explain why.

Click here to watch today’s video directly on Youtube.

Key Takeaways:

+ WHY it’s so important to nail down your niche before you launch

+ WHY the “see what will stick” method is a mistake

+ The STEPS you need to take to launch your own successful online shop

 

Manufacturer’s List: Instant Download

If you want to learn more about how to launch an online shop in the easiest, most passive way, make sure to download my Launch Your Shop: Get Started Guide here.

 

FREE Masterclass

Want to attend my next FREE Launch Your Shop masterclass? I jam as much info as I can into this 60 minute presentation. Sign up for the next session!

Click here to sign up! 

 

Aaannnd, remember to sign up for my my FREE Facebook Group

One more thing, if you want to hang out with me and thousands of amaaaazing other bloggers and online entrepreneurs, make sure to click here to join my FREE, private Facebook Group!

 

Related Posts:

What is dropship manufacturing?

How I run my online shop in less than 10 minutes a day

The 4 main ways to monetize your blog