Are you a blogger who wants to start working with brands? Well, you are going to need a stellar blog media kit that will make you look professional, show off your work, and basically make brands line up to work with you. It’s like your ultimate sales pitch tool. I can guarantee you that if you pitch a brand without a media kit, your chances of them saying yes to a collaboration are waaaay lower.
Note: Affiliate Links have been used in this post. Please refer to my Policies page for more information.
Here are the elements that every media kit should have:
A Description of You & Your Blog
You need to introduce who you are and what your blog is all about in your media kit. The description should be a short paragraph letting them know your name, your blog name, and the general topics you blog about. I also like to include location in here. For me being based in Canada, sometimes that is an advantage or can be restrictive to potential sponsors, so I like to get it out on the table right away.
Next up are photos. You don’t want your media kit to come off as all-text because that would be seriously boring. It needs to look good and convey a sense of personality and your blog. I want you to include your best headshot so that the brand can feel like they are getting to know you, and then a handful of other images that demonstrate some of the most stellar work from your blog. Make sure these are beautiful photos that are well-lit, edited nicely, and form a cohesive look.
Next up are your audience demographics. You want to give the brand a sense of your readership so that they know whether this fits into their target market. If you head into Google Analytics, you can look up the sex, location, and age of your readership. You should have a general sense of this anyway, and the overall interests of your readers just based on your interaction with them. A one to two sentence description of your audience is sufficient.
Your blog and social media stats need to be on the kit somewhere. The key ones to include are:
- Your followers count across your social media platforms
- Monthly page views to your blog
- Monthly unique page views (“users” in Google Analytics)
- Newsletter subscriber count (assuming you have a newsletter setup)
To get your page views and your uniques, head on into to Google Analytics, as it has the most accurate numbers. If you don’t have Google Analytics setup yet for your blog, definitely do it. It’s going to be the best way for you to get a sense of your readership.
Check out Shannon’s media kit here. She does a beautiful job at packing it full of info AND keeping it pretty!
Then I want you to describe the kinds of ways you could work with brands. This is where you are saying what you offer – whether it’s blog posts, social media posts, newsletter mentions, photography, etc. I recommend you include your rates within your kit so that it’s all in one spot. You want to make it as easy as possible for the brand’s PR/marketing person.
It’s kind of obvious, but make sure you have your contact information readily available in the kit. An email address is sufficient, and your handles for social media is good to have there too.
Testimonials / Press
This is optional, but having testimonials from other brands you have worked with can be a great way of selling yourself. Or even just having the logos of brands you’ve worked with is still an awesome way of adding that credibility factor to your blog.
If you have received big press coverage with your blog, then it’s nice to highlight that as well. Again, it shows that you have a big reach and helps you to be taken seriously.
Make it a PDF – Your kit should always come as a PDF, unless you have created it online so it has its own URL. Don’t send something in Word or as a JPEG, it just doesn’t look as professional and may be difficult to open up. A PDF will always look exactly how you created it, no matter who opens it up on any device.
Lots of white space – You don’t want your kit to feel text heavy. Make sure you have lots of white space to make it look great and be easy to read.
Not too long – I don’t think that there is a hard and fast rule to how long your media kit should be, but kind of like a traditional resume, I wouldn’t let it get out of control long. People aren’t going to take the time to read anything that goes on forever, so aim to keep it under 3 pages.
If you are savvy with design software and can create your kit on your own, then totally go for it… BUT using a template is what I recommend. It will save you tons of time and headache, and will ensure your kit looks super amazing.
There are lots of great templates out there, but here are my faves. The best part? All of these can be customized using Word, so you don’t need Photoshop or any other special software. It makes it easy to edit and you can save as a PDF no problem:
- Blogger Kit Co – use coupon code GEMMA10 for 10% off!
- Graphicadi – use coupon code THESWEETESTDIGS for 10% off!
And if you want to use your blog media kit to get work with brands, be sure to check out this post that takes you through how to pitch a sponsored post.
So, what do you think? Doesn’t seem too hard, right? The nice thing is that once you have your kit created, it’s just a matter of periodically updating it.
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