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Holiday Email Marketing: A Sample Schedule for your Online Shop

#Holiday #Email #Marketing Campaign for Online #Shop Owners. Don't know what to write in your email blasts? Use this sample schedule! Great for etsy or shopify shops!

One of the reasons it is so important to constantly be building your email list, is because email lists convert better than any other platform for making sales. A social media post may barely get seen by your followers, but an email is way more likely to be opened and engaged with by your audience.

Wondering how to have a shop sale and use your email list effectively?

Want to capitalize on Black Friday and Holiday sales using your email list?

Don’t know what to write, or when to send?

Keep reading for a detailed sample schedule that I have written for you below!

Before we dive in, if you are wondering how to launch a shop with your own products (in a really easy way!), snag my free Launch Your Shop email course. It takes you through how drop-ship manufacturing works and how to get your own shop up in the next 30 days.

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#Holiday #Email #Marketing Campaign for Online #Shop Owners. Don't know what to write in your email blasts? Use this sample schedule! Great for etsy or shopify shops!

Sample Holiday Email Marketing Campaign:

Alright, here we go.

You’ll want to draft and schedule these emails to go out in the lead up to any holiday or major sale you might be running. If you don’t have your own online shop, you can totally use a similar schedule for promoting affiliate products, too.

This is a 5-week campaign. It takes on average 7 mentions of a product before a purchase is made, which is why we want to be cleverly inserting our products into our emails way before the actual promotion or sale. If you are regularly sending helpful content to your list already (like on a weekly basis), then you could shorten this down to a 3-week campaign.


Week 1:

You want to warm up your email list, offering them great, helpful content. For week 1, send some kind of useful email to your audience.

This may be your latest room makeover, a DIY tutorial, a recipe, anything that you publish on your blog and will be valuable to your audience.

If you can, try to make it an article that includes your product somehow. So if it’s a room makeover, if you can inject your product in there (say you sell art prints or pillows!). If it’s a recipe, include one of the mugs you sell in your shop. It’s not a blatant sales email, but you are cleverly showing off your product.


Week 2:

Send another helpful email!

If you haven’t published a new blog post, this could be an article or fellow blogger’s post that you loved and you know your reader will like.

For example, you might have seen a new home tour from your favourite blogger that is just stunning and you know your audience will be crazy for it – share that!

Anything that is engaging, helpful, and inspiring for your readers.


Week 3:

You probably publish a gift guide every holiday season on your blog. Publish it, and then make sure to send around an email to your list that directs your readers to your gift guide.

In my experience, narrowing the theme of the gift guide helps it do better. So instead of just doing “gifts for her”, it might be “gifts for the girl who loves home decor” or “gifts for fixer upper fans” or “gifts for 4 year old girls who love science”. Your theme here will depend on your audience, but try to niche it down.

The other thing you want to do here is include 2-3 of your own products within the gift guide. Again, you are getting them seen by your audience. Did you know that on average it takes 7 instances of someone seeing your product before they will buy? This is why you need to get it in front of them a lot before you actually announce your sale.


Week 4:

Video is an amazing way of engaging your audience at another level. They get to see and hear you in a more real way.

For this week’s email, try to do a video of some kind where you are showing off your product line and answering any frequently asked questions about your products.

You can do this as a Facebook Live Stream on your blog Facebook page that you can then embed in your email, or record it and upload it to YouTube.

Don’t stress about this being a beautifully put-together video. A fun live stream is totally good enough! The key thing is that you are showing off your products in a fun way. If you sell tea towels, do the video in your kitchen and show off your designs. If you sell art prints for kids room, do a room tour of your kid’s room where the artwork is featured.

Most email service providers don’t allow you to embed the video directly in the email, so just take a screenshot of the video image, embed that in your email, and then link the image to where you video is hosted.


Week 5:

This is the big sale week!

You are going to want to send multiple emails to make sure everyone sees the promotion.

Don’t stress about bombarding your email list – during promo times, people are used to getting several emails. If they unsubscribe, well they weren’t your true fan anyway!

Here are the 3 emails you want to send in week 5:

  • Email #1 – You’ll send this email out at the beginning of the week, hinting at the sale that’s about to come. Give them the sale start date/time and what the promotions are going to be (% discount, free gift with purchase, free shipping, etc). Make it peppy and fun!
  • Email #2 – Sale starts! Send this email the minute your sale starts. Make sure you have clear links to your shop, remind them of the promotions, and have some great catchy graphics.
  • Email #3 – This is your last chance email. Send this one out about 4 hours before the end of your sale. Remind them to act fast and that stock is dwindling. You want to create a sense of urgency in this email. Going, going, gone!


That’s a wrap! Sit back and watch the sales roll in 🙂

I recommend writing this email sequence out in advance so that you have everything ready to go. If you use an email service like ConvertKit (my personal fave!), you can have it all scheduled so you literally don’t have to lift a finger during the promotion.

I would also encourage you to send engaging and helpful emails regularly to your email list, so that they are used to seeing things from you. If you have an email list that is primed to receive great content from you, then they are more likely to open your emails and buy products. Cultivating your email list should be a top priority as a blog and business owner.


Wondering how to build your list?

Grab this free email series below, where I show you exactly how to do it!

How to Grow your Email List [free course!]

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Want to know how to grow your email list AND how to build "funnels" or email sequences that work on autopilot? Get in on this free email course and I'll show you how!

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Good luck and let me know how it goes! 


Related Posts:

How to Create Your Own Product Line with Drop-shipping Manufacturers

How to Start an Etsy Shop

My Honest ConvertKit Review

5 Reasons Why Every Blogger Needs To Build An Email List

How to Start an #Etsy Shop | Get the step-by-step guide on how to launch an online shop on Etsy. Including free guide and 40 free listings!

How to Start an Etsy Shop: The Ultimate 2017 Guide

I have been a creative, crafty person ever since I was little. Doing arts and crafts was my jam, and I used to churn out rainbow drawings like it was my JOB.

I was in my 20’s, working at a non-profit from 9-5, when I heard about Etsy for the first time. An online marketplace for craft sellers. Sounded amazing. I spent hours browsing all the fun products that were for sale, and then totally on a whim opened up my own shop.

I didn’t even know what I was going to sell.

Since I had recently taken up knitting, I figured I would throw a few baby booties up there. Sell a few of those. Man, was that ever a lame idea. It took me FOREVER to make those booties and I think I came away making like less than $5 a pair. But… I was hooked.

I moved onto selling some original art.

Then, after my husband Dan was like “Gemma, make these into prints and then you don’t have to do a whole new painting each time”, and I was all “duh!!”, I moved into art prints. For quite a long time I did mostly custom prints where I would be adding on names or wedding dates to prints of my watercolour map paintings. They sold, but just like a slow and steady stream. Nothing crazy.

I learned and refined what I was doing. My style evolved and I started to work with manufacturers. I now sell mugs, tote bags, pouches, pillows, and art prints (none of those watercolour maps anymore, though!). I sell regular retail but also on the wholesale side to boutiques, which has doubled my revenue. This is my shop.

I took that first 20 cent listing fee and have turned it into a lucrative revenue stream for myself. It’s part of how I have been able to take my blogging business full-time.

Are you interested in doing the same?

I know lots of people who say they want to sell on Etsy, but keep putting it off because they think it’s going to be complicated or because they need to have everything “just so” before they launch. I say to just jump in. Done is better than perfect and it’s always best just to get started and improve as you go.

I’m a perfect example of that.


Free Quick Start Guide

Before we dive into the 8 steps, make sure you grab my quick start guide. You can follow it through step-by-step to get your shop up and running!

Sell on Etsy: Quick Start Guide

Etsy quick start guide

Set up your Etsy shop without all the guesswork. Grab your Quick Start guide for the step-by-step instructions on launching your shop!

Powered by ConvertKit


Drop Shipping Manufacturers List

You might also be interested in snagging my list of drop-shipping manufacturers. If you want to start an Etsy shop and are thinking of getting some of your items produced FOR you, this is a great way to go. I lay out the manufacturers I have personally worked with, and why you might want to go this route!

Get the List of Dropshipping Manufacturers!

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I'll send you my private list of dropshipping manufacturers straight to your email inbox. The perfect way to get starting with your new online shop!

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How to Start an Etsy Shop

Alright, let’s jump in….


Getting Started: Sign up for an Etsy Account

You may already have an Etsy account, but if you don’t have one yet head on over to Etsy.com and create one.

Click “Sign In” then “Register” to create your username and password. Do it through my link and you’ll get 40 free listings (disclosure: I get 40 free too)!

Step 1: Name Your Shop

Once you have your account setup, you will need a name for your shop in order to open it.

This is often where people get stuck. Naming can be HARD.

Do a brainstorming session, write out as many ideas as you can, and let them sit with you a day or two. Ask your family and friends for their opinion. Do some searching online to make sure no one else has that name already.

I don’t want you to get stuck on this step, but I also don’t want you to take it too lightly either. Etsy gives you one chance to change your shop name should you want to, but getting it right the first time means that you won’t have to go through that headache. And you want to just start building your brand from the beginning – changing names midway through is not only a pain, but not great for brand recognition and credibility.

So once you’ve landed on a few good options, head on back to your Etsy account and see if the name is available. If it isn’t, can you add “boutique” or “shop” or “company” to the end of it?

Done? Congratulations. You officially have an online shop!


Step 2: Choose Brand Colours

This is a step that a lot of people don’t think about, but at this point I want you to consider your overall brand’s look. Having a shop hosted on Etsy means that you can’t do a ton of branding in terms of fonts and design (you just have to inherit the overall Etsy look), but you can have a colour palette to create an overall aesthetic.

Pick 2-4 colours that you will stick to in your logo and look. By favourite way of doing this is to head on over to Coolors.com and create a palette. Use those exact colour HEX codes anytime you are creating a logo, graphic, or anything else for your shop. It will become like your shop’s “style guide”.

Step 3: Create your Logo and Header

Using those colours you came up with above, and your shop name, it’s time to put together a logo and header for your shop.

If that feels overwhelming to you, don’t worry, there is a super easy way of doing it.

Go to Canva.com

Click on the “more” button to see all of their templates.

Then check it out… one for Etsy shop logos and Etsy shop cover photos!!!! They are perfectly sized already and have a bunch of templates to choose from.

Jackpot, right?

I would start with your logo, and just have a browse through all of the different template options. There will be tons that are free, and others that might cost $1. Go with the one you love. Even if it’s $1, think of what you saved by not having to hire a graphic designer!

Play around with the logos, insert your own shop name and text, and switch the colours to the ones you landed on when doing your branding.

Once you have your logo, go ahead and make a cover photo that matches. Have a look through other Etsy shops to see what they put in their cover photos. Some put some text indicating what items they sell, or coupon codes, etc. You can even change your Etsy shop cover photo seasonally, if you like.

OR you don’t even need a cover photo at all! I personally find that they take up a lot of room and I prefer to have my products right up high when someone lands on my shop. That’s why I skipped the cover photo altogether.


Step 4: Get your Photos

Product photography. I would argue that this is the MOST crucial element of setting up your Etsy shop.

If you have lacklustre photos, you are not going to make sales. When was the last time you bought a product online where the listing had crappy photos? Probably never.

So, you have a few options:

#1 – Learn.

Take a course. Play around with your camera. Create backdrops, shoot near a window with lots of natural light, get familiar with editing tools.

If you are going to go this route, then I would start out by keeping it really simple and using a plain white backdrop (you can use white foam board from the dollar store) for your items. Get fancier with your shoots as your photography skills improve.


#2 – Use a Mock Up.

If you are selling a product like art prints or 11 ounce white mugs, there are tons of mock up images out there that you can purchase, digitally add your design on to, and then use it as your product photo. The beauty about this is that you can use the same mock up photo over and over again for the various designs you might be selling.

My fave sources for mock ups?

  1. Creative Market – search for just about anything in here.
  2. Etsy – yep, Etsy itself has a bunch of sellers who are selling mock up photos.

Can’t find a mock up you like, or can’t find your product? Get in touch with one of the mock up photographers whose shop you like and see if they do custom work. You could send them your blank product and have them take mock ups just for you.


#3 – Hire a photographer.

This option is obviously the most expensive of the bunch, but if you are going to invest in anything for your shop, this should be it. Getting professional quality photos of your products is going to be what makes your shop stand over the rest. If you sell one of a kind items, then this is going to get insanely expensive if you have to professional shoot each individual product for only 1 sale. However, if you make something that you are going to sell again and again, but can just shoot it once, then the return on investment will be worth it.


Step 5: Land on a Price

Pricing. Don’t just pull a number out of thin air. You should be pricing your product according to a formula.

Step 1. Calculate your total cost for the product.

Step 2. Add in an hourly wage for the time it takes you to make each product.

Step 3. Add up your total cost and hourly wage, so you know exactly how much each product costs you to sell.

Step 4. Do some market research on price to see how your competition stacks up.

Step 5. Land on your price. Don’t price too low – always aim to be in the mid to higher end. Low price just makes your item appear low value to buyers, and it will take you many more sales to make the same amount of profit.

If you want to sell your items wholesale, make sure you have a big enough margin to do so. Wholesale buyers will generally expect to buy your product from you for half of what you retail it for (so that they can double the cost and re-sell to their customers). This means that your margin needs to be big enough to support that, and still make money.


Step 6: Brainstorm your Keywords

Etsy Search Engine Optimization (SEO) is a whole art of its own. There are different rules to play by then what you might be used to with optimizing for Google, so do some reading on how to optimize your listings on Etsy.

Start out by brainstorming all the keywords and phrases that people would use to search for the item you are trying to sell. Check out similar shops and see the keywords and phrases they are using in their listing titles and tags. Keep this in a big excel spreadsheet.

Once you have that list, enter the best keyword phrases into your listing title and tags. You can also get specific in your listing with things like attributes and who the product is for.

Don’t use the same primary keyword phrase for all of your listings, as Etsy will only show you a limited number of times on the first page of search. If all of your listings are trying to “rank” for the same keyword phrase, then you’re just competing against yourself.

Watch how your listings do and edit the keywords every now and again to try to improve how often you are getting found.


Step 7: Create your Listing

Now that you have your photos, your price, and your keywords, it’s time to actually create the listing.

In terms of the text in the main body of your listing, what I recommend is looking around on Etsy at other shops. See what other people are writing who sell similar things to do and figure out what you do and don’t like in terms of how the listing is written. Don’t plagiarize anything (obviously!!) but try to take the stuff you like best and incorporate that into your own listing.

It’s better to put too much information than too little. Try to include:

  • A detailed description of what your product is and who it’s for (ex. “A great gift for grads!”)
  • Materials used
  • Size (give dimensions)
  • Any special instructions (possibility of custom work, whether there are printing instructions for digital products, etc)
  • Shipping information
  • Any “as seen on” type of promotion (if the product has been used/featured by a blogger, include a link to the article in your listing!)
  • A small sentence about you, your shop, your values

I also like to include a “back to the shop” link at the bottom of the listing that returns customers to my Etsy shop.

Here is a snapshot from one of my tote bag listings in my shop

In terms of number of listings, generally the more the better.

A shop with 50 listings looks a lot more legit than a shop with only 5. I know this can be difficult depending on the type of product you sell, but I would suggest that you aim to have at least 10 listings to start out with.


Step 8: Promote, Test, Tweak, Learn

Once you have your shop up, it’s time to promote it. Reach out on social media, use your email list (or build one if you don’t have one already), pin images of your products on Pinterest, send free products to influencers to see if they will write or post about your product, try to get press features by sending emails to editors. Do everything you can do to create buzz about your shop.

Then monitor what is and isn’t working. Check in on your analytics every week or at least once a month to see what you could be doing better and where the majority of your traffic is coming from. See which listings are doing well and which aren’t. Try to discover why that might be and tweak them to see if things improve.

Don’t get discouraged if it takes a while for your shop to grow. These things can be a “slow burn” and it can take time for it to build up. Just keep working at it and when you find something that works, try to repeat it.

Get on some newsletters by Etsy educators to keep learning. A few I recommend: The Merriweather Council and Makery Space.

And that’s it.

Boom. You’ve just opened up an Etsy shop. 


Free Quick Start Guide!

Don’t forget to grab the guide. It’s an 11-page workbook that will take you through every step. Use your guide as you work your way through launching your shop to make it suuuuper easy for you!!

Sell on Etsy: Quick Start Guide

Etsy quick start guide

Set up your Etsy shop without all the guesswork. Grab your Quick Start guide for the step-by-step instructions on launching your shop!

Powered by ConvertKit


Don’t forget to Pin it!

How to Start an #Etsy Shop | Get the step-by-step guide on how to launch an online shop on Etsy. Including free guide and 40 free listings!


Related Posts:

How to work with a drop-ship manufacturer to create a product line.

6 Reasons To Sell on Etsy 

How to Start a Blog

Want to start an online #shop to help grow your #blog income? Get the info on creating a line of physical products to sell on Etsy, Amazon, eBay, Shopify, etc using dropshipping manufacturing. Plus a list of manufacturers to get you started!

How to Create Your Own Product Line with Dropshipping Manufacturers

Want to start an online #shop to help grow your #blog income? Get the info on creating a line of physical products to sell on Etsy, Amazon, eBay, Shopify, etc using #dropshipping #manufacturing.
Want to start an online #shop to help grow your #blog income? Get the info on creating a line of physical products to sell on Etsy, Amazon, eBay, Shopify, etc using #dropshipping #manufacturing.

Have you wondered how to create your own product line without going the handmade route?

If you have been reading this blog for a while, you’ll know I am a big promoter of diversifying your income streams as a blogger.

There are the traditional ways of monetizing – display ads, affiliate marketing, and sponsored work – but then there are some not-so-traditional avenues too.

Selling my own physical products in an online shop is one of the ways in which I have been able to dramatically increase my income. It’s a great way of expanding the potential your blogging biz.

I started off selling knit baby booties on Etsy, then moved into paintings, then art prints, and now carry pillows, pencil cases, mugs, tote bag, and more to come.

Etsy Shop Tips | Thinking about opening up an Etsy shop? Wondering if you should open up on your own e-commerce website instead? Here are the reasons why starting on Etsy is a great idea, and how launching a product line can be a good avenue for monetizing your blog. Click through for the full post and lots of etsy and blogging tips!


As currently a stay-at-home mama though, who still spends a lot of time on those “traditional” blogging channels, I needed the online shop to be manageable.

When I first started with the handmade items, making, packaging and shipping each one was OK. But as things grew, orders became overwhelming, I became busier with kids, and it wasn’t making sense anymore.

I thought about hiring a helper, but I wasn’t sure if that was really the best move financially or time-wise (managing a person takes time!). I also wanted to expand my line beyond things I knew how to physically make (ie. I didn’t know how to screeprint a tote bag), but I knew that I didn’t have the budget to purchase a large wholesale bulk order, or have the space to hold all that inventory.


Enter dropshipping manufacturers.

If you have a design idea and want to translate that into product, then a drop-shipping manufacturer might be just the right thing to go from concept to reality.

Basically, a dropshipping manufacturer is a company that does two things:

First, they print the product for you. So whether it’s a tee-shirt, a mug, an art print, a tea towel, whatever, they source the product and print it.

Secondly, the dropship part refers to the fact that they will ship the product directly to your customer on your behalf. This is amazing because it means you don’t have to package and ship the product yourself, and you don’t need to order and store inventory.

Before we dig in to how it works, make sure to snag my list of dropshipping manufacturers. I’m spilling the details in here on which manufacturer you might want to use, including the ones I have personally used for my own shop!

Get the List of Dropshipping Manufacturers!

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I'll send you my private list of dropshipping manufacturers straight to your email inbox. The perfect way to get starting with your new online shop!

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You can also get in on my free 10-day email course that takes you through how to launch a shop. It’s packed with actionable advice!!


Here is how it works:

1 / You create your design

Maybe you are a hand-letterer who wants to translate your quotes onto products. Or maybe you are a painter. A graphic designer. A photographer. Whatever it is that you design, if it can be made into a digital graphic (ie. a PNG or JPG file), then it can be translated onto a product.

Even if you don’t have experience taking your art and making it digital, do some searching around on Google for tutorials. It’s probably easier than you think and just requires some software and know-how.

Or if you don’t have much experience in graphic design but know exactly what you’d like to create, then maybe take an online course in graphic design or watch some tutorials on YouTube. I self taught myself using videos and courses on how to use Illustrator!

The ability to take design and turn it into a product line is easier than it ever has been.


2 / Choose a dropshipping manufacturer

There are a ton of dropshipping manufacturers out there, and you might spend ages down the rabbit hole on Google checking them all out.

You should also know that not all dropshipping companies are manufacturers who print designs – some are simply companies that offer dropshipping of products (anything – tech, home decor, jewelry, etc!) that you could resell online, like through Amazon or your own website. That kind of dropshipping isn’t what I’m referring to here.

I’m referring only to companies that actually manufacture an item that has YOUR design on it. This is to create a brand new product line that has your aesthetic and your branding.

I have used several myself, researched, and talked to friends. Ultimately I have come up with a list of about 20 manufacturers who you could partner with. If you want access to that document, it’s all yours! Just enter your info below and I’ll shoot it over via email.

Get the List of Dropshipping Manufacturers!

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I'll send you my private list of dropshipping manufacturers straight to your email inbox. The perfect way to get starting with your new online shop!

Powered by ConvertKit


A word of warning: You’ll want to ask questions and be comfortable with whatever manufacturer you partner with. Find out where the items are made, how many employees they have, what their policies are, etc. I know for me that it’s important that I partner with a company that has strong ethics and fair policies.

Further, if you are going to sell on Etsy, then you need to abide by Etsy’s rules around manufacturers, and apply to have your outside manufacturer approved (you can do that here).



3 / Order samples

Once you have decided on a company to try out, upload your designs using their interface. You’ll be able to play around with placement, style, etc. and see how your design looks on the product.

I usually do a design in Adobe Illustrator (the graphic design software I use), upload it to my manufacturer’s website to see how it looks on the product mock-up, and then go back to Illustrator to make edits. I do this a few times until I get the product to look just right. Don’t rush it – make sure you take the time to ensure your design looks amazing.

Then once you’ve done that, I encourage you to order samples of the product. I have put an asterix beside the manufacturers I have personally used and can recommend in the Manufacturer’s List, but you’ll want to do quality control yourself.

Usually I’ll order samples of every product in every design and put it through testing before launching.

For example, with my mug line, I ordered the mugs and used them for my coffee every single day for months before actually launching. I wanted to make sure those bad boys held up to my dishwasher, and that I actually liked them before selling to the public.

Similarly, I’m currently putting some tee-shirts and tote bags through quality control testing right now!

Not only do you want these samples for ensuring quality, but you also need them to photograph for your shop.


4 / Photograph

Once you have developed your product line you need to actually launch it online.

There is prep work involved here: You need to photograph your products (or use a mock-up if that makes sense for what you’re selling) and write out your product descriptions.

If you aren’t adept at using your camera, either check out tutorials online or potentially hire someone to photograph your products for you. Photos are what sell products, so you want to make sure that yours are STELLAR.

Creative Market* is the best spot to find product mock-ups.

If you are looking for some mock-ups for art prints, stationery, or mugs, Lucie from White Hart Co. is one of my absolute faves. A really beautiful, minimal, style that lets the product shine. I love these  simple black frames* of hers if you are selling art or photography prints…

And aren’t these bright and sweet mug mock-ups* are LOVELY?!

Remember that with any mock-ups you need to make sure the sizing is right. You can’t advertise a 14 oz mug using a mock-up showing an 11 oz, or sell an 8×10 print with a mock up meant for 5×7. See what I mean?

As for writing your product descriptions, make sure you are connecting with your potential customer. Tell them how the product will solve a problem or enhance their life in some way, and then give all of the specifics: sizing, product materials, how it’s shipped, etc. Don’t leave anything out – you want to be as upfront with the info as possible, partly just to reduce the number of customer inquiries you may receive!


4 / Launch your new shop!

There are a ton of options for actually selling online.

You can sell on your own wordpress blog by using WooCommerce.

You can use an ecommerce platform like Shopify or BigCartel.

Or you can sell on one of the big sites like Etsy, Amazon, or eBay.

I currently use Etsy and have outlined my reasons for loving their platform in this post. But choose the platform(s) that are going to be the right fit for you. There are pro’s and con’s to each.

(I’m going to test out Amazon this year and will report back on my success over there!)


6 / Sell!

Now it’s time to sell!

Unless you are a unicorn, you probably won’t make a zillion sales right away magically. You need to put in the work!

This means marketing. Figuring out how to optimize the SEO for your product listings, having amazing photos, writing blog posts that feature your products, building your email list of customers, connecting with bloggers and influencers to have them promote your product, reaching out to press and magazines for features, etc etc.

Don’t let that overwhelm you though – simply choose one or two areas to focus on first and go from there. You don’t need to do it all at once! I would recommend focusing on SEO and photos first, and then the rest over time as your shop grows in momentum.


Free Email Course

Click here to snag my totally free, 10-day email course that takes you through how to launch a shop!

Don’t forget to Pin it!

Want to start an online #shop to help grow your #blog income? Get the info on creating a line of physical products to sell on Etsy, Amazon, eBay, Shopify, etc using dropshipping manufacturing. Plus a list of manufacturers to get you started!




Free Resource

And if you didn’t catch it above, make sure to download my Manufacturer’s List to help you get on your way to setting up your shop. I’ve done the legwork for you – save yourself the headache!

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8 Bloggers who sell physical products

How to Start an Etsy Shop

How to Start a Blog

Start an online shop on your #blog! Here are 8 Bloggers who sell Products through their Blog. A great way to make money blogging!

Start Your Online Shop: 8 Bloggers Who Sell Physical Products

One of the things I’m always talking about when it comes to monetizing your blog, is to make sure that you diversify your income streams. In the ever-changing landscape of blogging, you do not want to put all of your eggs in one basket.


If you rely solely on ad revenue, then if your page views take a nose-dive because of a pinterest algorithm change, you’re panicking. If you rely mostly on sponsored posts and there are a dry couple of months when brand budgets are down, you’ll be feeling that too. If you rely only on affiliate income, what if a slow month randomly hits after Christmas?

By diversifying the income streams, if one of them takes a hit one month, then it isn’t really the end of the world. And, let’s have some real talk: it’s hard to build up a sizeable income with only the traditional forms of blog monetization (ads, sponsored work, affiliate marketing). It takes time, a lot of hard work, and the chase for page views.

Selling your own products or services – whatever that might look like for you – is something I recommend to every single blogger who wants to turn their blog into a business. It means you are taking your revenue into your own hands.


Free eBook

Before we dive in, make sure to grab my eBook that goes over how to start a product line or service as part of your blog. There are a TON of tips packed in and it’ll be a perfect jumping off point for this new part of your business.

FREE eBook!

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This eBook covers the 101 of selling products & services, includes case studies, and has a huge list of product and service ideas to get your blogging biz booming!

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Selling Physical Products:

So what about going the physical product route? Are you at a bit of a loss of where to start? Thinking about starting a product line can be daunting or overwhelming.

I thought it would be fun to check out what others are doing as a source of inspiration. Here are some amazing bloggers who have all started selling physical products. They are all a little different, doing things their own way, and rocking it.


1 // Centsational Girl

Kate from Centsational Girl is one of the original DIY and home decor bloggers. The girl has created an amazing and popular blog, that tons of folks flock to for inspiration and advice. She clearly has an eye for design, so she has used that to create a fabric, wallpaper, and gift wrap line utilizing SpoonFlower. So many people go to her for design advice, so it was probably a natural move to offer something that could help get that “Centsational Girl look” in their own homes.

Spoonflower is a cool way to go, too, since they do all the printing so it’s extremely easy to setup a shop and you don’t need to worry about inventory and overhead costs.

Check out Kate’s shop here.



2 // Craftberry Bush

You guys know Lucy from CraftBerry Bush, right? She does the most gorgeous watercolour paintings – such a talent! She has been able to take those paintings of hers and create a full product line using Society6. Society6 handles the manufacturing of the products, the payment processing, and the shipping, so it’s extremely easy to get started on their website.

Having a popular blog like CraftBerry Bush means that Lucy can direct her readers to her shop. I would guess that it might be challenging to get your stuff seen on a Society6 shop on it’s own (there are so many other sellers out there!), but being able to send your blog readers over to the shop is great.

Check out Lucy’s shop here.



3 // Dans Le Lakehouse

Tanya from Dans Le Lakehouse has a knack for finding quirky and collectible vintage wares. She has created an engaged and large blog readership by writing about her mission to decorate her lakeside home in a mid-century style (with a lot of turquoise!). Because her readers love that same style, she started an Etsy shop where she sells her vintage finds. Tanya loves the treasure hunting, so this was a perfect avenue for her to increase her revenue by doing something she adores and is good at.

Check out her shop here.



4 // The Sweet Escape

Melissa from The Sweet Escape sells the most lovely handmade cake toppers. I wish I could get married all over again just to be able to use one of these beauties. I definitely have a cake topper on my wish-list for James and Maya’s birthdays next year!

Since Melissa is an amaaaaazing crafter and event stylist, this was a perfect avenue for her to take. It allows readers to get some of that signature Melissa-look for their own parties.

Check out Melissa’s shop here.



5 // Vintage Revivals

Mandi from Vintage Revivals has a shop that perfectly reflects her fearless DIY style. From the himmeli wreath kits, to brass planters, to wooden menagerie from her epic nursery design, readers can pick up her products to emulate her style.

I think this is a perfect example of someone who blogs about DIY and design, and who has been able to monetize their blog with products that totally reflect her style and compliment her blog posts.

Check out Mandi’s shop here.



6 // In The Fun Lane

Holly from In the Fun Lane has incredible style. I love the way she keeps her spaces really neutral and minimalist, but will then throw in little pops of colour in a quirky way. She doesn’t have a big shop, but she has started selling some of her art prints through her blog. They are photographs she took in New Orleans and they have that quintessential “Holly style”. I love them!

Check out Holly’s shop here.



7 // East Coast Creative

Monica from East Coast Creative Blog came out with a bedding board game. I know, I know, you’re like ….  “ummm, a what, Gemma?”

No, it isn’t all about sex. It’s about bringing fun and games back into your relationship. Getting you to communicate and laugh with your partner. Just go have a look, it’s pretty neat.  And TOTALLY different from any other physical product I have seen other DIY and Home bloggers create.

Check out Monica’s board game here.



8 // The Sweetest Digs (me!!)

And me! I have been selling physical products of one kind or another since 2012. I started with knitted items on Etsy (flop!!!) but have learned and made my way through trial and error to a product line that I love and feel excited about.

I sell art prints, pillows, pouches, mugs, and tote bags.

I have used Etsy since getting started, but am planning on getting my products directly available on this site too in the new year. I design everything myself, but then use manufacturing partners to turn my products into real life things.

Check out my shop here.


So there you have it.

Eight bloggers who have created physical product lines to help monetize their blogging businesses.


Want more?

Download my free list of drop-shipping manufacturers below (including which ones I personally work with!).

Get the List of Dropshipping Manufacturers!

Haute chocolate styled stock photography pink chic 32 final

I'll send you my private list of dropshipping manufacturers straight to your email inbox. The perfect way to get starting with your new online shop!

Powered by ConvertKit

Head here to read more about how to design a product line using drop-shipping manufacturers. It’s way easier than you think!


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Start an online shop on your #blog! Here are 8 Bloggers who sell Products through their Blog. A great way to make money blogging!



-How to design a product line using drop-shipping manufacturers

-How to start an Etsy shop

-How to Start a Blog