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Why I Stopped Doing Sponsored Posts as a Blogger (and how my income grew as a result)

Today we are going into controversial territory. We are going to talk about sponsored posts working with brands.

And more specifically, why I have taken a BIG step back from collaborations lately as a blogger.

 

Let me ask you…

Are you a blogger trying to grow your income, and you see all of these other bloggers working with brands and wonder how they are doing it?

Or maybe you have sent brands tons of pitch emails only never to hear back?

Or Maybe you HAVE landed a brand campaign but your payment was just some free product or a really small paycheque.

Or maybe you are sitting there waiting for the day when you are going to have “made it” as a blogger or influencer, thinking you need a certain amount of traffic or followers first, and then assume that all of those brand deals with come crashing through your door then.

 

Are you sitting there answering YES to any of these questions?

I have so been there, too.

When I first started blogging (way back in 2010), I was more than thrilled when a company wanted to work with me. I accepted a free can of paint as payment. I accepted a single wall stencil as payment. Basically I would take any potential collaboration that came my way, because it all felt so exciting.

But then reality set in. I realized how much work went into these brand campaigns. And then I realized that all the time I was putting into these campaigns for one small free product.

And even as my blog grew – once I was well over the 100,000 pageviews/month mark – and I was able to start asking for a much higher rate (an actual paycheque!) I still found sponsored work with brands to not really be worth my time.

These days, except for a monthly sponsored post I do with a group of my good blogger friends, I don’t actually do sponsored posts anymore.

In today’s video I’m going to talk about the 3 main reasons why.

(Click here to watch directly on YouTube)

 

Key Takeaways:

+ The fierce competition in today’s influencer marketing landscape

+ The “start from scratch” problem

+ Why the ROI doesn’t add up for sponsored posts

+ How you can better use your time to build a solid, long-term business

 

Why I stopped doing sponsored posts as a blogger and how my income actually increased. Click through to find out what I focus on instead to make money blogging and build my online business.

Don’t treat your blog like a hobby. Treat it like a business.

You are the CEO and you need to design the business of your dreams.

Instead of just being an ad for other company’s brands, build your own audience that are interested in you and your niche. And then, sell a product.

You can’t just rely on brand deals for a forever income. But selling a product? That’s how all businesses start.

No one has ever gone on Shark Tank without a product.

With my own home decor and lifestyle blog, I have successfully designed and launched a shop where I sell a line of tote bags, cosmetic bags, pillows, art prints, and more. All things that are in line with my own brand and audience.

It means I’m being really strategic with how I’m growing and scaling my online business. Instead of spending my precious work hours (which happen in between wrangling my young kids!) sending out a zillion pitches to companies than I probably won’t hear back from for one sponsored post, I am instead focused on activities that are going to grow my shop and make ME more money.

Whether it’s implementing a new marketing technique for my shop. Sending out a newsletter to my customers. Launching some new designs. Writing a blog post that features my products. Sending out some samples to other bloggers and influencers. All things that are going to grow my shop and ultimately scale my business and revenue UP for the long-term.

And since I have stopped stressing about landing sponsored posts, and dedicated that time instead to focusing on my shop, I have seen my sales just skyrocket.

 

So, what do you think? Would you rather put your time into trying to land a one-time sponsored post, or really build a business for yourself?

 

Launch Your Shop Guide: Instant Download

If you want to learn how to create that new line of revenue for yourself selling physical products in an online shop, make sure to grab my FREE Launch Your Shop: Get Started Guide. 

I go through the step by step roadmap you need to follow and give you a list of dropship manufacturers you can work with. The whole thing is WAY easier than you might think.

It’s time for you to think bigger in terms of your blog or instagram account, and launch a shop. Turn your hobby into a full-fledged business.

 

 

 

FREE Masterclass

Want to attend my next FREE Launch Your Shop masterclass? I jam as much info as I can into this 60 minute presentation. Sign up for the next session!

Click here to sign up! 

 

Aaannnd, remember to sign up for my my FREE Facebook Group

One more thing, if you want to hang out with me and thousands of amaaaazing other bloggers and online entrepreneurs, make sure to click here to join my FREE, private Facebook Group!

 

Related Posts:

What is dropship manufacturing?

How I run my online shop in less than 10 minutes a day

Stop Believing These Lies About Growing a Successful Blog

The 4 Steps to Make Money Blogging

The 90-day Goal Setting Method that Will Grow Your Income

Do you want to work LESS and live MORE? I think that’s every online entrepreneur’s dream. Today I am breaking it down on my goal setting method, how to prioritize, and work so efficiently that you won’t even believe how much you get done (and watch your income grow as a result).

As an online entrepreneur, do you ever feel like you are just running on that hamster wheel, doing all the things you need to be doing, but not actually getting ahead with your business?

Maybe you are posting all the time on instagram, but don’t really see huge growth in your following or engagement.

Or maybe you are publishing multiple new blog posts per week but your income doesn’t seem to be increasing.

Or that you have all these ideas of things you want to accomplish with your business but can’t seem to find the time to tackle them.

I totally get it. I used to have all of those same feelings, until I started implementing a method for myself of how I work.

 

Watch today’s YouTube video to learn exactly how I set strategic income-producing goals, work in 90-day chunks, and manage my days to optimize my productivity.

Click here to watch directly on YouTube.


Key Takeaways:

+ HOW you can get way more done with less time by working in 90-day quarters allowing you to stay focused and motivated
+ Why my business goals ALWAYS “focus on the hundred dollar bills”, like my friend Amber McCue teaches
+ The BIGGEST mistake most entrepreneurs make when they set goals
+ WHY I don’t look at my email until 2:00pm everyday
+ The CHANGES you can make to increase your productivity and watch your revenue skyrocket

The goal-setting method that changed my business. How to set strategic business goals, work in 90-day quarters, and work efficiently so that you can skyrocket your productivity and income.   #goalsetting #productvitytips #timemanagement #lifehacks #growyourblog #growblogtraffic #growblogaudience

The “90-Day” Goal Setting Method I Use:

  1. Work in quarters or “90-day sprints” instead of setting goals for the whole year
  2. Set 2-3 goals for each quarter that are income-producing (no more than 3 as you will lose focus!)
  3. Plan out your months and weeks according to the task lists for each big goal

By using this method in the last year, I have personally been able to continue to grow my home and lifestyle blog in terms of traffic, ad revenue, and affiliate revenue, launch over 50 new products in my online shop, run this second business (GemmaBonhamCarter.com), and even also have a third business as a wellness educator where I teach classes and help people use essential oils.

All while still getting lots of quality time with my young kids, working about 25 hours a week, and just having a work-life balance I feel great about.

Launch Your Shop Guide: Instant Download

If you want to grow your online business, learn more about how to launch an online shop in the easiest, most passive way. Download my Launch Your Shop: Get Started Guide here.

 

FREE Masterclass

Want to attend my next FREE Launch Your Shop masterclass? I jam as much info as I can into this 60 minute presentation. Sign up for the next session!

Click here to sign up! 

 

Aaannnd, remember to sign up for my my FREE Facebook Group

One more thing, if you want to hang out with me and thousands of amaaaazing other bloggers and online entrepreneurs, make sure to click here to join my FREE, private Facebook Group!

 

Related Posts:

The 4 Steps to Make Money Blogging

Let’s talk about how to make money blogging.

We all want to know how to make more money online with our businesses, right?

Are you struggling to bring in much revenue with your online business?

I know what it feels like to make pennies. For a long time I barely made enough money as a blogger to cover my coffee habit.

There are 4 main ways to make money as a blogger or influencer. And if you know me, you’ll know that I preach having diversified income streams so that you don’t have all your eggs in one basket.

If you divide and conquer, it means you can create multiple profitable streams of revenue that all majorly add up.

The 4 Steps to Make Money as a Blogger. Build your online business and income as a blogger or influencer with these key tips. Click through for the video and blog post!  #blogging #entrepreneur #onlineshop #businesstips #makemoneyblogging

 

Watch today’s YouTube video for those 4 streams of income, plus which one you should be spending the most time on.

Click here to watch directly on YouTube.

Key Takeaways:

+ The 4 main ways of making MONEY with your blog business: Ad networks, Affiliate Income, Working with Brands, and Selling a Product

+ Which ad network I personally use and recommend

+ Why I don’t work with brands very much anymore

+ The types of products you can sell no matter what niche you’re in – travel, fashion, home decor, food, etc.

 

Launch Your Shop Guide: Instant Download

If you want to learn more about how to launch an online shop in the easiest, most passive way, make sure to download my Launch Your Shop: Get Started Guide here.

 

FREE Masterclass

Want to attend my next FREE Launch Your Shop masterclass? I jam as much info as I can into this 60 minute presentation. Sign up for the next session!

Click here to sign up! 

 

Aaannnd, remember to sign up for my my FREE Facebook Group

One more thing, if you want to hang out with me and thousands of amaaaazing other bloggers and online entrepreneurs, make sure to click here to join my FREE, private Facebook Group!

 

Related Posts:

What is dropship manufacturing?

How I run my online shop in less than 10 minutes a day

Stop Believing These Lies About Growing a Successful Blog

Stop Believing These Lies About Growing a Successful Blog

There are some major blogging myths I hear over and over again in the blogging community. If you are trying to grow an online business, you have probably fell into these traps.

I want to lay these out on the table today and debunk them for you.

If you write a blog or are an influencer of some kind and you are trying to grow your income and your business, I’m sure you have sat there before thinking you need to have a bigger following, need to publish new content ALL THE TIME, that you need to branch out and create content about tons of different topics, and that you need to sell a digital product in order to make money.

I so get it. #Beenthere

But what if I told you that none of that is true?

The 4 major blogging myths about how to grow your blog business BUSTED. Find out what these lies are and what to do instead to make money and build your business. #blogging #bloggingtips #makemoneyblogging #launchastore #bloggingmyths #bloggingadvice

Watch today’s YouTube video to hear why these myths are NOT true, and what you should be doing instead.

Click here to watch directly on YouTube.

 

Key Takeaways:

+ You do NOT need to have a huge audience to make money. Having a dedicated following of the RIGHT target audience is much more important.

+ You SHOULDN’T post about every topic under the sun. Focus on creating a niched site, become known as the expert on that one thing. This will be a faster way to create a loyal following.

+ Why posting TOO MUCH content is a bad thing. Focus on quality over quantity in terms of content creation, and shift some of that time to other business activities like growing your email list, creating new products to sell, and marketing.

+ Although digital products can be great, they might not be the right fit for your brand and your niche. You SHOULD create a product line of goods that WILL resonate with your brand and audience.

 

Launch Your Shop Guide: Instant Download

If you want to learn more about how to launch an online shop in the easiest, most passive way, make sure to download my Launch Your Shop: Get Started Guide here.

 

FREE Masterclass

Want to attend my next FREE Launch Your Shop masterclass? I jam as much info as I can into this 60 minute presentation. Sign up for the next session!

Click here to sign up! 

 

Aaannnd, remember to sign up for my my FREE Facebook Group

One more thing, if you want to hang out with me and thousands of amaaaazing other bloggers and online entrepreneurs, make sure to click here to join my FREE, private Facebook Group!

 

Related Posts:

What is dropship manufacturing?

How I run my online shop in less than 10 minutes a day

The 4 main ways to monetize your blog

The 3 Phases of Blog Monetization

Have you started your blog but are stuck on how to actually generate revenue from it?

The 3 phases of monetizing your blog. Understanding these will help you grow your blog business, make more income, and establish your brand. #blogging #makemoneyblogging #bloggingtips #entrepreneurtips #onlineshop #monetizing

 

As someone who has been blogging for over 8 years, I have gone through a major evolution with my own blogging business and have watched so many others go through the same things as they build their brand.

There are 3 phases to growing your blog, and it’s important to understand them so you can be doing the right tasks to move you forward and see growth.

Watch today’s video directly on Youtube here.

Key Takeaways:

+ The 3 phases of a monetized blog

+ The 1 phase TONS of bloggers get stuck in, which totally halts their growth

+ WHY it’s so important to transform your community into a movement (and how to do it)

+ WHAT you can do to move through the 3 phases and build a successful business

 

Launch Your Shop Guide: Instant Download

If you want to learn more about how to launch an online shop in the easiest, most passive way, make sure to download my Launch Your Shop: Get Started Guide here.

 

FREE Masterclass

Want to attend my next FREE Launch Your Shop masterclass? I jam as much info as I can into this 60 minute presentation. Sign up for the next session!

Click here to sign up! 

 

Aaannnd, remember to sign up for my my FREE Facebook Group

One more thing, if you want to hang out with me and thousands of amaaaazing other bloggers and online entrepreneurs, make sure to click here to join my FREE, private Facebook Group!

 

Related Posts:

What is dropship manufacturing?

How I run my online shop in less than 10 minutes a day

The 4 main ways to monetize your blog

Why Defining your Niche will Result in More Shop Sales

Nailing down your niche BEFORE you launch an online shop is going to be a key factor in your success.

The more niched you can be, the easier it’s going to be to gain customers, create products, and ultimately make sales.

Have you ever landed on a blog for the first time, saw a whole bunch of random articles and then bounced on out of there because you couldn’t get a clear idea of what that blogger’s true message and focus was?

Well, the same principle applies to online shops.

Let me explain why.

Click here to watch today’s video directly on Youtube.

Key Takeaways:

+ WHY it’s so important to nail down your niche before you launch

+ WHY the “see what will stick” method is a mistake

+ The STEPS you need to take to launch your own successful online shop

 

Manufacturer’s List: Instant Download

If you want to learn more about how to launch an online shop in the easiest, most passive way, make sure to download my Launch Your Shop: Get Started Guide here.

 

FREE Masterclass

Want to attend my next FREE Launch Your Shop masterclass? I jam as much info as I can into this 60 minute presentation. Sign up for the next session!

Click here to sign up! 

 

Aaannnd, remember to sign up for my my FREE Facebook Group

One more thing, if you want to hang out with me and thousands of amaaaazing other bloggers and online entrepreneurs, make sure to click here to join my FREE, private Facebook Group!

 

Related Posts:

What is dropship manufacturing?

How I run my online shop in less than 10 minutes a day

The 4 main ways to monetize your blog

How to Monetize your Blog in a smart and diversified way to go from hobby to full time business. Click through for your step-by-step plan! #makemoneyblogging #bloggingtips #blogging #blogger #monetizeyourblog #bloggingadvice

4 Main Ways To Monetize Your Blog (Expert Tips!)

You’ve started a blog. You have big dreams and can’t wait to see your online empire flourish.

But once you have your site up and are publishing posts, you’re kind of left sitting there no knowing what to do next.

What should you focus on first?

How do you actually make money from this new venture?

Let’s start from the beginning and lay the foundation.

How to Monetize your Blog in a smart and diversified way to go from hobby to full time business. Click through for your step-by-step plan! #makemoneyblogging #bloggingtips #blogging #blogger #monetizeyourblog #bloggingadvice

How to Monetize Your Blog:

Every single blogger you talk to is going to have a slightly different revenue mix. It depends on what monetize strategies they put in place, where they are focusing their efforts, and perhaps what niche they are in.

However, most (if not ALL) successful bloggers will diversify their revenue streams, so that there is money coming in from a variety of sources. It’s a much safer bet, rather than putting all of your eggs in one basket. If there is one month where ad revenue is down, you have other areas to fall back on, and vice versa.

There are 4 main streams of income for bloggers:

  1. Display advertising
  2. Sponsored work
  3. Affiliate marketing
  4. Selling products and services

Let’s dive deeper into each one of these strategies.

 

Display Advertising

Display advertising is when you sell advertising space on your blog. See those sidebar or in-blog ads on other sites? Yep, those are display ads.

Generally most bloggers do this through an ad agency.

The most popular one to start with is Google Adsense.

They are great when you are getting started and building your blog and audience. You can literally hop over there right now, fill out their application, and once approved, pop some ads in your sidebar and blog posts.

You aren’t going to strike it majorly rich, but you are going to start creating that stream of passive revenue.

Once you hit around the 30,000 pageviews/month mark, I recommend applying to MediaVine. They are my perosnal ad network and I ADORE them. They get excellent rates, are really there to help their bloggers, and are incredibly easy to use. It’s the most passive income you can make.

Here’s an example of my MediaVine earnings from early 2018. It’s a pretty wonderful passive income stream. $1700 a month, just from ad earnings.

Another ad network I have good things about is AdThrive.

 

Sponsored Posts

Sponsored posts are when you work directly with a brand to promote their product to your audience.

This might include a review style blog post, social media posts, email newsletters, or a combination of some kind.

Sponsored work in general can really vary from collaboration to collaboration. Packages could include a blog post + social media outreach, or different combinations of work. You may get sponsored work through an ad agency if you work with one, or can pitch brands yourself and develop relationships and collaborations with them.

My favourite sponsored post opportunities have come when I reach out to brands directly (or meet them at a blogging conference), we work together, and then form a long-lasting relationship where I continue doing sponsored opportunities on a regular basis.

If you aren’t sure what to charge for sponsored posts, chat with other bloggers in your niche and check out Social BlueBook.

Say you are charging $500 per sponsored post, then just doing 2 collaborations a month can regularly bring in $1000/month in revenue. A great way to help build your overall income.

As you continue to build your blog traffic and social media following (whether it’s instagram, youtube, etc), you can increase your rate.

Check out these posts for more:  

 

Affiliate Marketing

Affiliate marketing is when you recommend a product to your reader, include a link to that product with your specific tracking code, and then get a commission on the sale.

Commission levels vary from around 2-10% for a physical product to up to 50% for a digital product like an eBook or eCourse.

One of the most common affiliate programs for bloggers is the Amazon Affiliate Program.

Affiliate marketing can be wonderful, but it can take time for the income to add up. You need to be seeing a pretty high level of traffic for your links within your blog posts to convert in a really lucrative way.

See the “supplies you’ll need” section in the blog post below? Those are all embedded with affiliate links!

Beyond including affiliate links in your blog posts, I recommend working on building your email list, and then weaving affiliate links into your email newsletters. You can alert your subscribers to sales at your fave stores, latest products you’re loving, and more.

The most important thing about affiliate marketing is that your audience TRUSTS your recommendation. So don’t be spammy!

Check out these posts for more:  

 

Selling Products and Services

This fourth one is the more “non-traditional” income stream for bloggers. BUT, this is the secret sauce to building a thriving blog business and really making money.

Here, you aren’t selling anybody else’s products – you are selling your very own. You need to come up with a product or service that fits in with your blogging niche, and tie it around your overall blogging business. Sure, this stream is going to take more work, but the potential for revenue is SO much greater.

You are truly going from blogger to business owner here, and be way more in control of your growth.

There are loads of potential product and service ideas:

  • selling physical products with dropship manufacturing (more on that below)
  • selling handmade products on Etsy
  • freelance writing for other brands and publications
  • selling a digital product like an eBook or online course related to your blogging niche
  • sell a membership community
  • virtual services of some kind – like eDesign, virtual assistance, graphic design, etc.

I think it’s such a smart business move to create an online shop with unique products that fit your blog niche, but set up your shop in a way where it runs as passively as possible with dropship manufacturing.

I have done with my own shop, and it consistently brings in $1000 in revenue for me every single month (some months a lot more!).

It’s what I teach to hundreds of students inside my premium program, Launch Your Shop.

If you want access to my FREE Launch Your Shop guide, go snag it right here.

Check out these posts for more:

So that’s it! Focus on those four streams and you will build up your blogging revenue. It won’t happen overnight, but consistent work on your part will mean an ever-increasing revenue month over month.

How to Monetize your Blog in a smart and diversified way to go from hobby to full time business. Click through for your step-by-step plan! #makemoneyblogging #bloggingtips #blogging #blogger #monetizeyourblog #bloggingadvice

FREE Launch Your Shop Guide:

If you are interested in learning more in how to launch a shop, don’t miss this guide I put together! Get instant access to my Launch Your Shop Guide (includes a manufacturers list!) here. 

I spill ALL the secrets in there.

 

Aaannnd, remember to join the FREE Facebook Group:

If you want to hang out with me and thousands of amaaaazing other bloggers and online entrepreneurs, make sure to click here to join my FREE, private Facebook Group!

 

Want more? You might also like…

– 5 Things I Did that Exploded My Blog Income

– 8 Ways to Increase your Blog Traffic

How I run my Online Shop in Less than 10 Minutes a Day

How I Run My Online Shop in Less Than 10 Minutes a Day

Do you already have an online shop, but are drowning in how much time it takes you to manage?

Are you a blogger who is thinking about starting an online shop because you want to make more money, but are nervous about the amount of time it’s going to take you?

I want to let you in on a little secret.

I have an online shop where I sell over 90 different products, where I make regular sales that help contribute to my blogging income, but it takes me 10 minutes a day to manage.

Sometimes even less.

I don’t have to make any products by hand.

I don’t have to print or package up orders.

I don’t have to print out shipping labels.

I don’t have to make endless trips to the post office.

It literally takes a few pushes of a button to manage each order that comes in.

All though the magic of drop-ship manufacturing.

Drop-Ship Manufacturing:

If you have a design idea and want to translate that into product, then a drop-shipping manufacturer might be just the right thing to go from concept to reality.

Basically, a drop-ship manufacturer is a company that does two things:

First, they print the product for you. So whether it’s a tee-shirt, a mug, an art print, a tea towel, whatever, they source the product and print it.

Secondly, the dropship part refers to the fact that they will ship the product directly to your customer on your behalf. This is amazing because it means you don’t have to package and ship the product yourself, and you don’t need to order and store inventory.

I love that I can create custom graphic designs that fit my brand, get them printed on amazing products, and sell them in an online shop but all in such a passive way.

It means I have been able to add this as a revenue stream to my blogging business, but it hasn’t meant a sacrifice to my other revenue streams or business growth elsewhere.

And the other amazing thing is that I can continue to market and scale my shop up and up, without trading time to do it.

I truly believe that every blogger needs to be selling their own products. It is one of the best ways for you to get in control of your income and help diversify your revenue sources.

FREE Launch Your Shop Guide:

If you are interested in learning more, don’t miss this guide I put together! Get instant access to my Launch Your Shop Guide (includes a manufacturers list!) here. 

I spill ALL the secrets in there.

 

Aaannnd, remember to join the FREE Facebook Group:

If you want to hang out with me and thousands of amaaaazing other bloggers and online entrepreneurs, make sure to click here to join my FREE, private Facebook Group!

 

Want more? You might also like…

– 5 Things I Did that Exploded My Blog Income

– More on my shop story, including where I started (hint: I was into knitting!)

– 8 Ways to Increase your Blog Traffic

How to start an #online #shop. Are you a #blogger? #Monetize with an online shop! Click to see how I run mine practically on autopilot.

5 Things I Did That Exploded my Blogging Income

Blogging is one of those things that people often hop into with huge excitement, and then later realize how challenging it can be to increase blogging income and turn it into a real business.

It isn’t like you can throw a few posts up, be active on instagram, and suddenly rake in thousands of dollars. Those income reports by “6-figure bloggers” sometimes can make it seem really easy, and in reality, it is far from that.

Blogging as a business requires strategy, focus, and a lot of hard work.

I’ve been blogging since 2010, when I started my site (The Sweetest Digs) as a hobby. Just a place where I wanted to update friends and family on our fixer upper home.

Since then, I have been able to take that blog and turn it into my 9-5 job, but it didn’t come without a lot of trial and error.

Here are 5 specific things I did that allowed me to substantially grow my blog income.

 

5 Ways to Increase Blogging Income:

#1: Selling my OWN Products

I started monetizing fairly early on with display ads, affiliate links, and sponsored posts, but I hated relying only on pageviews and other brands for revenue. It felt so out of my control. So I knew I needed to start selling my own products.

I didn’t want to sell a digital product, as I didn’t feel like it fit all that well with my audience, who were generally moms interested in home decor and stylish living.

So, I decided to start an online boutique selling products like tote bags, mugs, accessories, and more. I utilize drop-ship manufacturing for this, so it’s basically as passive as it gets. No making, packaging, and shipping orders myself!

Launching my shop (where I sell both on Etsy and on my blog) was a huge piece of the puzzle for me to make more consistent revenue each month.

If you want to know more about how I launched my shop (it’s SO much easier than you think), then make sure to grab my Launch Your Shop Guide and get on the list for my next free masterclass.

 

 

#2: Focusing on ROI

It’s easy to get sucked into spending hours and hours on social media, or taking photos, or in your email inbox. I’m totally guilty of this!

But once I implemented a system where I was really focused on goal-setting every quarter (I use my own planner to do this!), and looking at the ROI (“return on investment”) for every task where I was spending my time, I was able to prioritize so much more clearly.

For example, I used to spend a lot of time on my blog’s Facebook page. Well, once I looked at the ROI of that time spent, I realized it did not give me enough of a return for it to be worth it. It wasn’t driving a ton of traffic, wasn’t leading to many affiliate sales, and my page wasn’t growing very quickly.

It made way more sense to take some time away from that task, and put it towards other things like building my email list, designing new products for my shop, or updating popular posts with better affiliate links. Those were things where I could easily see a return on investment.

Always monitor the ROI for every activity you’re doing, and do MORE of the ones with high ROI. The more time you spend on activities that bring in income, the more income you will make.

Leave your cell phone in the other room, close down your social media tabs, and FOCUS!

#3 – Leveraging Pinterest

If you haven’t been focusing on your Pinterest account as a blogger, then you’ve been missing out.

As soon as I dedicated time to in-depth learning about Pinterest and understanding how to use the platform to it’s max, I reaped HUGE benefits.

Pinterest can be a major driver of traffic (it has consistently been my #1 source of traffic for years now), which means increased ad revenue, increased affiliate earnings, more traffic so you can charge more for sponsored posts, and way more eyeballs on your products for sale in your shop.

I had my first 100,000 pageview month after I got really serious about my Pinterest strategy.

I recommend registering for Melyssa Griffin’s free Pinterest webinar, where she teaches some of her best strategies.

 

#4 – Consistent Education

One of the things that I did not do for YEARS when I was first blogging was invest in any courses. I didn’t think I needed to, I thought they were all a bit scammy, and I figured I could learn everything for free online.

Boy was I wrong.

The very first course I invested in was Pinfinite Growth by Melyssa Griffin, and it was INCREDIBLY valuable. I earned my investment back within a few months of implementing her strategies.

After that, I was hooked on online courses.

I’m not saying to go out and throw money around buying a zillion courses you may not use, but every time you want to learn a new platform, implement a new revenue stream, or just get better at something, it’s going to save you so much time (and money) if you just invest in a course and learn from an expert.

I still buy courses whenever I need them, almost always buy the Ultimate Bundle “Genius Bloggers Toolkit” every year, and have even invested in a group coaching program. I have never regretted a purchase! I always learn something.

The other way to keep up on your education is to join email lists of mentors and to listen to podcasts.

#5: Built an Email List

This was something I neglected for a long, long time. I didn’t see the usefulness in growing an email list as a blogger. I figured social media was way more important.

But you know what? The people on your email list become your most raving fans. They are the ones who are going to feel the most connected to you, and the ones who will check out every post, want to buy the products you sell, click through on those affiliate links because they trust your recommendations.

Email lists convert waaay better than social media platforms, and that list is all YOURS (no algorithm changes messing you up!).

I wish I had focused on list-building in the early days of my blogging business.

If you’re just getting started, I totally recommend signing up for MailerLite, which is free for your first 1000 subscribers. They are a great email platform, allowing you to create attractive emails, build funnels, and opt-in’s.

Get a few great opt-in’s on your blog and start sending out regular emails. I personally aim to send out an email every 2 weeks to my subscribers.

Here’s a post with a bunch of info on list-building.

Those 5 things really changed the game for me!

Want More? You might like these…

How to Launch a Shop using Drop-Ship Manufacturing

How to Create an Editorial Calendar for your Blog (free templates!)

5 Mistakes Bloggers Make when they Monetize Their Blogs

 

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Holiday Email Marketing: A Sample Schedule for your Online Shop

#Holiday #Email #Marketing Campaign for Online #Shop Owners. Don't know what to write in your email blasts? Use this sample schedule! Great for etsy or shopify shops!

One of the reasons it is so important to constantly be building your email list, is because email lists convert better than any other platform for making sales. A social media post may barely get seen by your followers, but an email is WAY more likely to be opened and engaged with by your audience.

Wondering how to have a shop sale and use your email list effectively?

Want to capitalize on Black Friday and Holiday sales using your email list?

Don’t know what to write, or when to send?

Keep reading for a detailed sample schedule that I have written for you below!

 

#Holiday #Email #Marketing Campaign for Online #Shop Owners. Don't know what to write in your email blasts? Use this sample schedule! Great for etsy or shopify shops!

Sample Holiday Email Marketing Campaign:

Alright, here we go.

You’ll want to draft and schedule these emails to go out in the lead up to any holiday or major sale you might be running. If you don’t have your own online shop, you can totally use a similar schedule for promoting affiliate products, too.

This is a 5-week campaign. It takes on average 7 mentions of a product before a purchase is made, which is why we want to be cleverly inserting our products into our emails way before the actual promotion or sale. If you are regularly sending helpful content to your list already (like on a weekly basis), then you could shorten this down to a 3-week campaign.

 

Week 1:

You want to warm up your email list, offering them great, helpful content. For week 1, send some kind of useful email to your audience.

This may be your latest room makeover, a DIY tutorial, a recipe, anything that you publish on your blog and will be valuable to your audience.

If you can, try to make it an article that includes your product somehow. So if it’s a room makeover, if you can inject your product in there (say you sell art prints or pillows!). If it’s a recipe, include one of the mugs you sell in your shop. It’s not a blatant sales email, but you are cleverly showing off your product.

 

Week 2:

Send another helpful email!

If you haven’t published a new blog post, this could be an article or fellow blogger’s post that you loved and you know your reader will like.

For example, you might have seen a new home tour from your favourite blogger that is just stunning and you know your audience will be crazy for it – share that!

Anything that is engaging, helpful, and inspiring for your readers.

Week 3:

You probably publish a gift guide every holiday season on your blog. Publish it, and then make sure to send around an email to your list that directs your readers to your gift guide.

In my experience, narrowing the theme of the gift guide helps it do better. So instead of just doing “gifts for her”, it might be “gifts for the girl who loves home decor” or “gifts for fixer upper fans” or “gifts for 4 year old girls who love science”. Your theme here will depend on your audience, but try to niche it down.

The other thing you want to do here is include 2-3 of your own products within the gift guide. Again, you are getting them seen by your audience. Did you know that on average it takes 7 instances of someone seeing your product before they will buy? This is why you need to get it in front of them a lot before you actually announce your sale.

 

Week 4:

Video is an amazing way of engaging your audience at another level. They get to see and hear you in a more real way.

For this week’s email, try to do a video of some kind where you are showing off your product line and answering any frequently asked questions about your products.

You can do this as a Facebook Live Stream on your blog Facebook page that you can then embed in your email, or record it and upload it to YouTube.

Don’t stress about this being a beautifully put-together video. A fun live stream is totally good enough! The key thing is that you are showing off your products in a fun way. If you sell tea towels, do the video in your kitchen and show off your designs. If you sell art prints for kids room, do a room tour of your kid’s room where the artwork is featured.

Most email service providers don’t allow you to embed the video directly in the email, so just take a screenshot of the video image, embed that in your email, and then link the image to where you video is hosted.

 

Week 5:

This is the big sale week!

You are going to want to send multiple emails to make sure everyone sees the promotion.

Don’t stress about bombarding your email list – during promo times, people are used to getting several emails. If they unsubscribe, well they weren’t your true fan anyway!

Here are the 3 emails you want to send in week 5:

  • Email #1 – You’ll send this email out at the beginning of the week, hinting at the sale that’s about to come. Give them the sale start date/time and what the promotions are going to be (% discount, free gift with purchase, free shipping, etc). Make it peppy and fun!
  • Email #2 – Sale starts! Send this email the minute your sale starts. Make sure you have clear links to your shop, remind them of the promotions, and have some great catchy graphics.
  • Email #3 – This is your last chance email. Send this one out about 4 hours before the end of your sale. Remind them to act fast and that stock is dwindling. You want to create a sense of urgency in this email. Going, going, gone!

 

That’s a wrap! Sit back and watch the sales roll in 🙂

I recommend writing this email sequence out in advance so that you have everything ready to go. If you use an email service like ConvertKit, you can have it all scheduled so you literally don’t have to lift a finger during the promotion.

I would also encourage you to send engaging and helpful emails regularly to your email list, so that they are used to seeing things from you. If you have an email list that is primed to receive great content from you, then they are more likely to open your emails and buy products. Cultivating your email list should be a top priority as a blog and business owner.

 

Good luck and let me know how it goes! 

 

Do you want to launch your own online shop using drop-ship manufacturing?

Then make sure to snag my Manufacturers List here! I’m spilling ALL the secrets in there.

 

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One more thing, if you want to hang out with me and thousands of amaaaazing other bloggers and online entrepreneurs, make sure to click here to join my FREE, private Facebook Group!

 

Related Posts:

How to Create Your Own Product Line with Drop-shipping Manufacturers

How to Start an Etsy Shop

My Honest ConvertKit Review

5 Reasons Why Every Blogger Needs To Build An Email List