I have mentioned on numerous occasions about how much I love Boardbooster. I could marry it if I could. It’s THAT good.
So what is it? It’s a tool for scheduling Pinterest. Boardbooster literally changed the game for me. I went from having this super overwhelming Pinterest strategy that I couldn’t keep on top of (who has time to pin 50-100 things a day?!), to a system that runs on auto-pilot, brings in the majority of my blog traffic, and has meant a steady increase in Pinterest followers. It was the first scheduling tool I invested in for my blog, and has been hands down the most worth it.
I wanted to share all the deets on how I have setup Boardbooster, because it can be a little daunting to setup at first.
There are 3 main scheduling tools that Boardbooster offers:
Looping –> Takes old pins and re-pins them to the top of your board
Scheduler –> Allows you to schedule pins for pinning at a later date
Campaigns –> Pulls random pins from a given board and pins them to multiple other boards (good for pinning to group boards)
Using these tools from Boardbooster is going to make you look active on Pinterest while saving you time, helping drive traffic to your blog from your pins, and ensuring that you continue to get followers on Pinterest. You want to use all three of these features to have a solid pinning strategy, so I’m going to go through each tool below. Here are your golden rules to appear as an “active pinner” and basically look good to Pinterest: You want to be pinning 50-100 pins/day and have that be roughly 80% other content to 20% yours (roughly). These 3 tools are going to get you there.
How to Set Up Looping:
Looping is the bomb. At first I was skeptical because I didn’t think re-pinning stuff I had already pinned made a lot of sense, but then I realized that only a small number of my followers would have actually seen all those pins (kind of like how only a small percentage of your followers actually see each of your facebook posts) and they were stellar pins, so it made sense to recycle them up to the top. It also meant that I could attain that gold standard of 50-100 pins a day, without having to spend a ZILLION hours on Pinterest.
So here is how to get it all setup:
Go to your Boardbooster Account > Pinning Tools > Looping.
Click on “Add Boards” and a pop-up like the one below will appear. It will give a list of your boards. All of my boards were setup for looping except this holidays board, which is why that’s the only one you see in my pop-up below. Click on the board you want to setup for looping and hit ‘Continue’.
This screen is the next one that will pop up. These are the settings for your board looping. It’ll be preset to loop 1 pin/day at 8:00am.
If you want to loop more than 1 pin per day, then click on “multiple pins per day”. Input the settings you want. I have it set to 2 pins/day and like them to occur at random times between noon and 10pm, which is the more active time of day for my followers on Pinterest. I like that it loops chronologically, so it’ll take my oldest pins on that board and loop them up to the top. You could set this to random if you preferred, though. You could also switch up the timing and the days, if you didn’t want it 7 days/week.
The “deduplication” is so that you don’t end up with multiples of the same pin. If you select “enabled” for automatic deduplication and then set the number of days below (in this case 5), what that means is that after 5 days Boardbooster will delete whichever pin has fewer re-pins. So it’s constantly weeding out the lower performing pins and making sure you don’t have duplicates. I really recommend you keep this setting on so that you don’t have to go back and manually delete duplicate pins.
“Protection for viral duplication” is a feature that is there in case you end up having two pins that both get really high re-pin numbers. You can set it so that it doesn’t auto-delete one of these pins. The idea here is that you might move one of those viral pins to another board. I keep it disabled as I don’t find it necessary and even if my pins do well, I don’t plan on moving them to other boards, so I would prefer for Boardbooster to just delete whichever one has under-performed.
“Protection for pins with comments” is a bit similar. It means that it won’t delete any duplicate pins if they have comments on them. Having comments and general interaction on your pins is a marker of a “good pinner”, which makes you look good to Pinterest, so up to you if you want to enable that one or not. I personally just keep it disabled.
Click “submit” and that’s it! You’ve just saved your looping campaign. You can always easily go into any of those campaigns and change out settings if you want to down the line. Repeat this process for all of your active boards. Just be sure that the boards you are looping are nice and full of pins already – you don’t want to be looping like only 15 pins through a board as it would be too repetitive.
How to set up Scheduler:
So even though you loop pins, you also want to make sure you’re regularly adding new pins to your boards. This is where the scheduler comes in. What it does is creates secret boards that correspond with each of your public boards, so that you can fill up the secret boards with pins that get dished out over time.
So for example, I have a secret board for my DIY Projects board. When I sit down to do some Pinterest browsing, I just pin whatever DIY projects I find and love into that secret board. Then I have it setup so that it pins 2 pins a day from that secret board onto my public board. By doing that plus the looping, each of my boards gets some level of activity every single day, and I don’t have to stress about finding all new things to pin all the time. I pretty much just spend little snippets of time here and there (usually while I’m breastfeeding!) pinning stuff to my secret boards. Sometimes I’ll get a notice from Boardbooster that one of my secret boards is empty, so I know to focus on filling that particular one up.
Let’s get yours setup. Go to your Boardbooster Account > Pinning Tools > Scheduler.
Click on “Add Boards”. This screen will pop up, listing all of your boards (including group ones). Click on the board you want to setup for scheduling and click “Continue”.
You will come to this screen where you can configure your settings. I tend to do 1-2 pins per day for each board, and again edit the time to be a bit later (noon till 10pm). Once you’ve set everything, click “submit”.
It will “think” for a sec and “talk” to your Pinterest to setup that secret board. Once finished, this screen pops up. Next time you go into your Pinterest, you’ll see a new secret board that will have the same name as your public board but with a “-” in front of it. That’s the board that you want to fill up with pins.
Once you have set up all of your boards for scheduling, you’ll have a dashboard that looks something like this. If you want to edit settings for any of them down the road, you can easily go in and do that.
How to set up Campaigns
Campaigns are useful for pinning to group boards. The idea here is that you can setup pins to go out from a source board to one or more group boards.
Go to Boardbooster > Pinning Tools > Campaigns. Click on “New Campaign”.
This screen will pop up. I’m just going to go over random campaigns, because I find them more useful. Feel free to do more reading on the scheduled campaigns over on the Boardbooster website. Click “Select” for Random Campaign.
This next screen will pop up. Say one of the topics you blog are DIY holiday projects and want to create a campaign for those posts. You might name it “DIY holiday projects” and then add your source board. If you have a board that is dedicated to just your holiday projects already, then use that, but if not, create a secret board where you fill it up with those posts. You will likely do this for all the broad level categories you blog about. For example, I have several secret boards that I title “MY BLOG – ___”, with the type of posts to fill in the blank. So, “MY BLOG- DIYs” and “MY BLOG – blogging biz posts” and “MY BLOG – interior decor shots”, etc etc.
Once you’ve chosen your source board, then you select the target boards you want those pins to go to. In this example you can see that I have told my secret biz tips board to repin to 6 different group boards I’m a part of related to that topic. You can vary how often a pin gets pinned to those boards, and so you can be sure to regulate how many you have going through (some group boards will have rules on this).
Click on “save” and you’ll be all setup! I recommend watching how your pins do in those group boards and adjusting them as necessary. If a group board isn’t doing much for you, leave it. And don’t be spammy with your group boards either. Overall you don’t want to only be pinning your own content – Pinterest doesn’t like that- so keep group pinning somewhat limited.
Adding your New Content
The last thing you need to think about is making sure to add your latest content to Pinterest on an ongoing basis. So whenever I publish a new blog post, I pin the relevant images to any appropriate boards. This will include my secret “MY BLOG: ___” boards setup for group board pinning, my “best of the sweetest digs” board, and then any other relevant boards I might have (like any of my DIY projects I’ll pin to my DIY projects board). Then my own stuff gets into the boards in a natural way, gets looped, and gets in the lineup for group boards.
Phew! Make sense? Hopefully that’ll save you some headache when you sign up for Boardbooster (I went through some trial and error trying to figure it all out!).
But like I said, Boardbooster has been a game changer for me. I SOOO recommend it! Less time spent + more followers + more blog traffic = winning.
In terms of cost, you can try it out for free and then sign up for one of their monthly plans (starting as low as $5/month). I’m on the $30/month plan and it’s honestly the best money I spend for my blog traffic.
And be sure to check out this blog post all about how to brand your Pinterest and grow your followers.
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