If you are a blogger or online business owner of any kind, I really hope you are using Pinterest.
It is a game-changer.
It can be a HUGE traffic generator for a blogger in any genre – you just need to have a few strategies under your belt to use it effectively. If you understand how set up your Pinterest properly, your audience will grow exponentially and you’ll be able to drive lots of traffic to your blog or biz.
I had been blogging for 5+ years and used Pinterest haphazardly … mostly for personal use. SUCH A MISTAKE! At the end of 2015, I decided to spend some time amping up my Pinterest game.
I have since 5x my Pinterest following in about 3 months and increased my Pinterest referral traffic to my blog by about 300%. I’m totally regretting not paying attention to it sooner!
5 Strategies to Grow your Pinterest Traffic:
Here are 5 strategies you can implement TODAY to improve your Pinterest branding, be seen, and gain followers.
1 / Fix Your Pinterest Profile
That short little area at the top of your Pinterest page is super important. It is your one place to sell yourself!
Next up, make sure your description explains exactly what you blog about. Be sure to include keywords in here that people might use to find you. For a home and DIY blogger, you might include “DIY projects”, “interior design”, “decorate” or “home decor”.
Your profile is also a great spot to include a link. You should already have a link to your blog under your main Pinterest name, so this is a good spot to promote any kind of opt-in incentive you might offer to get people to join your email list. Building your email list should be a constant goal!
2 / Pin For Your Target Market
3 / Board Branding
When someone visits your Pinterest page, they are making a snap judgment very quickly about your style. They will see your top 10-12 boards, those cover images, and likely decide right then and there about whether to follow you.
You need to make sure that your boards appear cohesive and fit your overall brand. Aim to stick to an overall aesthetic with all of your board pins, so that you develop a branded, cohesive look.
Tanya from Dans le Lakehouse does this really well. As soon as you land on her Pinterest page, you have a very clear sense of her style — and fave color! Yep, the girl is a true-and-true turquoise lover.
4 / Better Board Descriptions
Rather than being funny or catchy with your board titles and descriptions, you need to think about showing up high in searches. Name your boards with an accurate title of what they include. For example, “DIY project tutorials” instead of “things to try”. You need to be thinking about search keywords when creating your titles.
5 / Add a “Best Of” Board
As a blogger and biz owner, you want to make sure you are showing off your own fabulous work. Have a board dedicated to your blog as your very first board, and fill it with the best images from your blog posts. This helps show visitors right away what you’re all about and they get to easily dig into your best posts.
You can see an example of this on my girl Amy’s Pinterest page. That first board you see is dedicated to pins from her own blog.
These are 5 simple things you can implement right away. Once you do, you’ll suddenly have a way more professional Pinterest page that people are going to want to follow and repin from.
More repins = more engagement = increased traffic to your blog. Holla!
The Best Pinterest Scheduler?
My Pinterest scheduling tool of choice is Tailwind. They are a Pinterest-approved software, and they make it really easy for you to batch schedule your own pins, find other pins, and join Tribes.
Want More Pinterest Tips?
If you want more tips on improving your Pinterest, then my girl Meagan Williamson is your gal. The girl is a Pinterest expert and consultant, and my own Pinterest manager!
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