If you sell courses, digital products, coaching, or VIP days, this is the blueprint for your biggest Black Friday *ever*.
buy now!
black friday in a box black friday in a box black friday in a box black friday in a box black friday in a box black friday in a box black friday in a box black friday in a box black friday in a box black friday in a box
black friday in a box black friday in a box black friday in a box black friday in a box black friday in a box black friday in a box black friday in a box black friday in a box black friday in a box black friday in a box
The Hard Truth:
If You're Not Cashing in on Black Friday, You're Leaving a Fortune on the Table...
Let's cut through the noise and get straight to the point—
Black Friday isn't just another day... It's THE DAY.
It's the Super Bowl of online sales, a once-a-year chance to skyrocket your revenue, boost your brand, and create raving fans who'll stick with you long after the holiday craze.
Why You Can't Afford to Ignore Black Friday:
It forces you to sharpen your offers + TEST NEW IDEAS.
It’s the biggest spending week of the year.
It gives you momentum heading into Q1.
Consumers are primed to buy, and if you’re not offering something, they’ll buy from someone else.
Pre-selling a new program or trying a creative spin during Black Friday can validate offers fast, with a warm audience ready to buy.
A profitable Black Friday means cash flow, case studies, and new customers you can nurture into bigger sales in the new year.
OK, LET'S DO THIS.
You need to plan a killer Black Friday campaign that combines compelling offers and smart marketing.
So, how do you catch your audience's eye and stand out among the Black Friday NOISE?
It's not enough to run a "15% OFF!" sale or simply push a few posts to social media and expect people to buy.
You need to create a campaign that attracts your ideal customer, creates special urgency, and gives multiple pathways for people to purchase.
It's simple to run and extremely effective, when you've got the playbook.
I have honed in on an effective 5-day campaign strategy that's a perfect fit for personal brand entrepreneurs and course creators.
AFTER YEARS OF RUNNING PROMOTIONS + LAUNCHES IN MY BUSINESS...
(I've made multiple six figures in sales using it + have hundreds of student success stories, too)
You don’t need a huge audience for this to be successful.
You don't need to run paid ads or hire a copywriter or graphic designer.
And you don't need months of prep work in advance.
As long as you have an email list and a few offers or products to sell, you can knock this out of the park.
This promotional strategy has been tested and perfected since 2019, and has been put together for you into one easy-to-implement campaign.
buy now
BUY BEFORE SEPT 30 AND GET A FREE TICKET TO A LIVE GROUP COACHING CALL ON OCT 9 @ 12PM ET W/ GEMMA
Need proof it works? I've got receipts.
Here’s the backstory of how campaign strategy this came together:
In 2019 I was looking for a way to take part in Black Friday, but I wanted to do something different than your standard sale.
I watched Amazon running their "Prime Days" campaign and decided to borrow the concept, but turn it into “5 Days of Deals”. I loved this for a few reasons. One, it was different from the promotions I was seeing other people do in the online space. Second, it allowed me to lengthen the sale from one day to a full week. And three, it created daily urgency by using a 24 hour countdown for each offer.
The only problem?
I was only selling two products at the time. And I was in the midst of pivoting my business niche.
But I’m one of those “jump and figure it out on the way down” kind of entrepreneurs.
I came up with 5 offers for 5 days of deals and ran with it.
I was blown away.
The next year I used the strategy again (made $11k this time) and started teaching it to my students to see if it would work across different industries. And it worked.
Ever since, I have been updating, refining, and perfecting the campaign strategy each year.
Oh and revenue? Yeah, it’s grown each year too.
In 2024, I did $158, 584 USD in sales. And with only $1169 in ad spend and zero additional expenses incurred, that profit margin is pretty gorgeous .
the result? $8,853 in revenue, 143 sales, 3 new offer ideas validated, and a business pivot accomplished.
(3 of those weren’t even built yet - I was selling the idea, not the finished product)
And I’m not the only one.
My students have run this exact campaign across hundreds of industries.
- Katy Caldwell, real estate professional
"I'm a lazy launcher and I made $84,000 in sales from my Black Friday Week!"
Results:
background:
- Second Campaign (Spring Sale): Without a lengthy runway, Katy repeated the strategy and generated $81,000 in sales, almost matching her Black Friday results.
- Consistent Sales: Even with mid-range to low-ticket items, Katy was able to achieve high sales volumes, disproving the myth that only high-ticket items can drive significant revenue
Industry: Real Estate
Audience Size: ~6,500 email subscribers during the first Black Friday campaign
Products: Digital courses and a membership
- Although Katy describes herself as a "lazy launcher," she followed the Black Friday in a Box calendar and promotional strategy to ensure she was prepared.
- Despite initial concerns, Katy maintained high open rates throughout the promotion, with rates staying around 61-63% even after sending multiple emails over the five-day sale
- Katy leveraged her podcast as a key driver of traffic, placing ads for the Black Friday promotion in the weeks leading up to the sale.
case studies case studies case studies case studies case studies case studies case studies case studies case studies case studies case studies case studies case studies case studies
“I sent 31 emails in 5 days and made nearly $94,000 in my Black Friday blitz!”
- Paula Crossfield, Vedic Astrology and Business Strategist
Results:
-Achieved a 2.5% conversion rate from her main email list, even with high email volume.
-Lower-priced items like a $27 workshop also performed well, bringing new customers into her ecosystem and setting them up for future higher-ticket sales.
background:
Industry: Vedic Astrology and Business Strategy
Audience Size: ~25,100 email subscribers (plus an additional 15,000 on her mentor's lists)
Products: Courses and programs on Vedic astrology, business strategy, and Ayurvedic sciences
--Paula strategically planned her Black Friday in a Box campaign with five different offers across five days, covering both her own brand and her mentor’s business.
-She focused heavily on email marketing, sending 31 emails across three lists, with some days featuring up to three emails.
-Engaged directly with potential buyers through DMs to answer questions and encourage conversions, which proved crucial for her highest-ticket offer.
Results:
background:
-With the introduction of time-limited offers and leveraging her engaged audience, Anna saw significant engagement and conversions, even from new leads.
-Anna has since run this sale twice a year (once in summer, once at Black Friday), which have consistently resulted in the highest revenue weeks in her business.
Industry: Marketing and Copywriting for Therapists
Audience Size: 8700 at time of sale
Products: DIY marketing course, Squarespace templates, group coaching program, and done-for-you copywriting services
-Anna leveraged the Black Friday in a Box strategy to run a 5-day campaign, offering a variety of discounts and bundles across her existing product suite.
-She quickly prepared the campaign, introducing new bundles and offering discounts on her most popular courses, templates, and coaching programs to create urgency and excitement among her audience.
-Focused on email marketing and direct sales via Thrivecart for low-ticket items, while using her existing evergreen funnel and a vibrant Facebook group to nurture and convert leads.
Anna Walker, Marketing Strategist for Therapists
"I turned my marketing expertise into $52,000 during a 5-day Black Friday frenzy!"
- Daniel David Wallace, Fiction Writing Coach
"I transformed my fiction writing knowledge into a $39,000 week!"
Results:
background:
-Despite a high email volume, unsubscribe rates were minimal, showing strong audience interest and engagement.
-Daniel has since run this campaign style several more times due to its success and has created even higher revenue weeks in his business as a result
Industry: Writing and Education
Audience Size: ~3,000 email subscribers (with growth driven by summits)
Products: Courses on novel writing, writing style, and fiction marketing
-Daniel used the Black Friday in a Box strategy to create a 5-day promotional campaign, offering a range of products from $1 to $2,000, including a low-ticket $1 offer that led to recurring revenue through a paid newsletter.
-He followed the strategy closely, sending multiple emails per day and previewing the deals in advance, creating anticipation and urgency among his audience.
-The promotion featured a wide range of price points and targeted offers to engage both existing subscribers and attract new ones, ensuring high participation throughout the week.
SLOW YOUR SCROLL FOR A SEC...
Imagine what it would be like to easily prep and schedule a promotion that would blow your Q4 goals out of the water.
Show up on Black Friday Week and feel confident knowing that all your campaign prep is scheduled out. Have fun, feel chill, and watch the sales roll in.
Stop second guessing what kind of promotion to run and instead take a proven and time-tested campaign from a seasoned digital marketer.
Make sales on your regular products, new versions of existing offers, and even ideas that you have wanted to test and validate. This campaign style gives you that freedom and flexibility.
If you're skipping Black Friday, you're ignoring a goldmine.
What you need is a proven, A-to-Z guide that walks you through EVERYTHING—from identifying what your audience *actually* wants, to crafting irresistible offers and executing a flawless campaign.
This is your Blueprint to a
5-Figure Black Friday.
Stop Winging It.
The ultimate toolkit designed to help you CRUSH your sales targets this Black Friday.
A tried-and-true method that’s guaranteed to get results.
introducing introducing introducing introducing introducing introducing introducing introducing introducing introducing introducing introducing introducing introducing introducing introducing
I'm ready to have a Record-Breaking Black Friday >>
WANT A PEEK AT YOUR PATH TO CREATING YOUR MOST PROFITABLE BLACK FRIDAY CAMPAIGN YET?
Here's what's waiting for you inside Black Friday in a Box...
The 5-Day Black Friday in a Box Blueprint That Guarantees Success
Get your hands on Gemma's 5-Day Black Friday in a Box campaign that has led countless students to rake in profits from $2k to over $100k in a single week.
In this workshop, you'll discover what to sell, how to set your prices, and make your products the irresistible Black Friday choice.
Learn exactly how to structure and execute the campaign for a flawless, simple, and profitable outcome.
You'll also understand how to sidestep common pitfalls and capitalize on opportunities you didn't even know where there (including offering products you don't even have created yet).
Value: $1000
Your Fail-Proof Timeline for Planning, Creating, and Executing a Profitable Promotion (even if you start late!)
This Calendar and Campaign Playbook takes you step-by-step through planning, creating, and executive your Black Friday Sale... even if you're getting a late start!
Follow the timeline and handy checklist to take the guesswork out of everything.
No stress. All sales.
Value: $197
Black Friday Swipe Files and Campaign Library
Swipe this collection of campaign summaries, ads, social graphics, emails, and landing pages Gemma has used throughout her 5-day campaigns to help inspire your own.
Assets include:
✓ Campaign summaries and sales stats
✓ Social graphics used during promotions
✓ Gemma's campaign sales pages
✓ Emails sequences sent during promotions
The full behind the scenes scoop!
Value: $197
Client Hall of Fame
Want to see how others have used Black Friday in a Box to run successful campaigns?
In the Client Hall of Fame, you can learn from others who have crushed it with this strategy.
Unlock their campaign run-downs, what they sold and for how much, promotional strategies, and more in these debriefs.
Value: PRICELESS
NEW!
Effortless Automation: How to Run Your Black Friday Sale While You Sleep
In this module, Gemma will teach you the ins and outs of automating your Black Friday sale, so you can rake in the profits even while you're catching some Zs.
Learn how to set up your tech, and what you can add as the "cherry on top" to boost conversions.
Don't worry, you don't need a bunch of tech tools. The basic necessities are an email provider and a checkout software.
Once you've built this, you can rinse + repeat every Black Friday or sale campaign you want to run!
Value: $77
How to Leverage a Small List to Make Big Sales This Black Friday
In this bonus resource, Gemma will show you how a small list doesn't have to mean small sales.
Learn the tactics to punch above your weight this Black Friday.
Warning - these advanced email strategies will earn you more for every promotion you ever run in the future.
Thank me later ;)
Value: $77
With Black Friday in a Box, we're talking game-changing, step-by-step guidance and jaw-dropping templates that will take you from zero to hero.
Everything is laid out in an easy-to-follow format. It's like having me as your personal Black Friday coach, guiding you to the finish line.
Plus, select the add-on's you need for faster implementation:
Black Friday AI Studio
$997, ONLY $297!
Get 4 powerful AI tools custom built on the Black Friday in a Box methodology to create your offers, write your emails, and generate your sales pages in minutes, not days.
Four AI Power Tools:
NEW!
- Curriculum Companion AI: Your personal assistant for navigating Black Friday in a Box. Ask questions, get clarifications, and never get stuck — it's trained on the full curriculum.
- Deal Architect AI: Builds 5 strategic, profit-driven Black Friday offers tailored to your business model, audience, and existing products/services.
- Campaign Copywriter AI: Generates your full campaign email sequence and high-converting sales page — all in your tone, with just a few simple prompts. Trained on the BFIAB methodology.
- Social Content Creator AI: Writes scroll-stopping social media content to build anticipation and drive daily sales.
Unlimited access through August 31, 2026.
No content limits. No extra API charges. Just fast, focused execution.
Replace a $5,000 marketing team for just $297.
Canva Template Pack
$197, ONLY $37!
Download these plug-and-play templates designed to engage your audience and prime them for your Black Friday sale.
You'll Receive:
✓ 50+ Instagram Stories Graphics (Canva)
✓ 10+ Instagram Banner Graphics (Canva)
✓ 30+ Static Social Post Graphics (Canva)
✓ 30+ Email Banner Graphics (Canva)
✓ 20+ Sign Up Buttons for Email (Canva)
✓ 30+ Testimonial Templates (Canva)
✓ 15+ Product Mock-Up Graphics Pack (Canva)
✓ Checkout Page Templates (Thrivecart)
BF Prep Squad (Slack Channel)
Skip the isolation and get the accountability you need to actually finish your campaign. This isn't another Facebook group you'll forget about - it's your daily check-in spot with fellow BFIAB students who are in the trenches with you.
What's Inside:
- Private Slack workspace (Sept 15 - Nov 30)
- Peer accountability and real-time progress sharing
- Resource swapping (ideas, wins, support)
- Community guidelines and starter prompts provided
Note: While Gemma will pop in occasionally, this community is NOT a place to get 1:1 coaching support.
Think of this as your virtual peer to peer co-working space during campaign season.
NEW!
Only $497 $99
Why settle for a few extra sales when you can hit the jackpot?
make this your most profitable week OF THE YEAR.
Listen to How “Black Friday in a Box” Transformed These Businesses
Success Stories: Real Clients, Real Results
An OG in the online business space.
MEET GEMMA BONHAM-CARTER:
Gemma Bonham-Carter is the go-to strategist for course creators and creatives who want a successful business without being glued to their laptops 24/7.
Her whole ethos is aroud building a business that fits your life—not the other way around.
Since launching her education company in 2017, Gemma has built a sustainable 7-figure/year business, helping over 19,000 students sell more of their digital products and run their businesses with extreme efficiency.
She’s the Founder the popular AI Unlocked summit, host of The Course Creator Show podcast, and an expert in online courses, email marketing, and leveraging AI for smarter business growth.
Her insights have been featured in Entrepreneur, Inc., Fast Company, and in over 40 podcasts.
When she’s not teaching entrepreneurs how to work less while earning more, you’ll find her chasing her kids, squeezing in a Pilates class, planning her next trip, or deep-diving into the latest AI trends.
featured in:
As soon as you enroll, you’ll be sent a welcome email with the link to access your student dashboard.
The video training, swipes, spreadsheets, checklists, guides, and other tools will all be immediately available inside your dashboard.
From there, you'll implement what you've learned and run the most amazing Black Friday campaign you've ever done. Then you'll write and tell us how successful it was so we can cheer you on ;)
You will be given lifetime access to Black Friday in a Box, so can come back to it year after year as needed (plus, you'll get all future updates to the program for free).
Here's how it works:
SO, WHAT HAPPENS NEXT?
secure my spot in black friday in a box now!
FAQs:
We recommend a "Deal of the Day" campaign where you will be selling 5 different products each day during Black Friday week.
However, don't worry if you don't have 5 different offers yet.
Gemma is going to show you how you can break up what you already have into new, smaller offers, and show you how you can even pre-sell a product that doesn't exist yet!
And, these offers don't all have to be digital products. They can be a mix of 1:1 offers, VIP days, or done-for-you services.
Size doesn't always matter - it's more about engagement, hype, and nailing your offers.
Inside Black Friday in a Box, you'll find a 5-day campaign strategy that work across platforms.
While the campaign does rely on email marketing as the main communication channel, you can easily use the same strategy on Instagram, TikTok, in a Facebook Group, or wherever you have built an audience.
No matter what your list or audience size, Black Friday in a Box will show you how to maximize your earnings.
It's hard to give an exact estimate of the time required to prep this campaign, as it can depend on how fast you work and how much of your offers are already developed.
Some students have knocked it out in a few days, others require a few weeks.
If you want to speed up implementation, make sure to grab the Black Friday AI Studio and the Canva Template Pack at checkout. They have been built to help you execute as fast as possible.
First, this is such a smart move!
The AI Studio has been developed specifically using the Black Friday in a Box methodology and it's going to make your campaign faster to prep and more successful at execution.
You don't need any special tools. You will login to the AI Studio and access the assistants right inside of it. No additional charges or AI account needed.
Whoa, hold on there!
Think you're too late to the Black Friday game? Think again.
With Black Friday in a Box, you'll get a Fail-Proof Timeline that guides you through the planning, creation, and execution stages—even if you're off to a late start.
No more stress, just follow the timeline and watch the sales roll in.
Absolutely! I have used this same strategy in the summer months for a "Summer Sale" and worked just as effectively.
I love recommending it for Black Friday because we know that people are actively shopping, but feel free to rinse and repeat the strategy anytime you want to run a flash promo.
As soon as you enroll, you’ll be sent a welcome email with a link to login to your student dashboard.
The training and all of downloadable materials are inside your account, ready to dive into!
We're so confident that Black Friday in a Box will help you hit your sales targets that we're offering a Money-Back Guarantee.
If you run this campaign as directed and make no sales, simply reach out and we'll refund your investment. No questions asked.
Look, we get it. Not everyone's a tech wizard. That's why we've designed this program to be as clear and user-friendly as possible.
From plug-and-play templates to swipe files, to a guide on automating your Black Friday campaign, you’ll find simple, easy-to-implement steps. It's so straightforward, even your grandma could do it.
The baseline tech you need is an email provider, a landing page builder, and a checkout platform. If you're in online business already, you probably have all of these things. Nothing new needed!
You're right, the internet is flooded with advice and strategies. But how much of it has been proven to work?
Black Friday in a Box is based on tried-and-true methods that have generated 4- and 5-figure revenues for our students.
It’s a comprehensive, A-to-Z guide that covers everything you need to know and leaves out the fluff you don’t.
No more trial and error—just follow the blueprint.
Don't miss out on the biggest profit-pulling day of the year.
Make this a black friday for the record books
Time's ticking! If you wait until the last minute to plan your Black Friday promotion, you’re literally throwing money away. Why risk it?
secure your record-breaking black friday
Need to chat it through? Get in Touch
hello@gemmabonhamcarter.com
send an EMAIL:
@gemma.bonhamcarter
DM On instagram:
EARNINGS DISCLAIMER
Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results.
TESTIMONIALS
I present testimonials and insights about other people’s experiences with my program for purposes of illustration only. The testimonials, examples, and photos used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.
Per FACEBOOK™ and Instagram™ rules, we must mention that this is in no way sponsored, administered, or associated with FACEBOOK, Inc. or Instagram, Inc
GemmaBonhamCarter.com – All Rights Reserved – Terms & Conditions