If you sell courses, digital products, coaching, or VIP days, this is the blueprint for your biggest Black Friday *ever*.
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The Hard Truth:
If You're Not Cashing in on Black Friday, You're Leaving a Fortune on the Table...
Let's cut through the noise and get straight to the point
—
Black Friday isn't just another day... It's THE DAY.
It's the Super Bowl of online sales, a once-a-year chance to skyrocket your revenue, boost your brand, and create raving fans who'll stick with you long after the holiday craze.
Why You Can't Afford to Ignore Black Friday:
It forces you to sharpen your offers + TEST NEW IDEAS.
It’s the biggest spending week of the year.
It gives you momentum heading into Q1.
Consumers are primed to buy, and if you’re not offering something, they’ll buy from someone else.
Pre-selling a new program or trying a creative spin during Black Friday can validate offers fast, with a warm audience ready to buy.
A profitable Black Friday means cash flow, case studies, and new customers you can nurture into bigger sales in the new year.
OK, LET'S DO THIS.
You need to plan a killer Black Friday campaign that combines compelling offers and smart marketing.
So, how do you catch your audience's eye and stand out among the Black Friday NOISE?
It's not enough to run a "15% OFF!" sale or simply push a few posts to social media and expect people to buy.
You need to create a campaign that attracts your ideal customer, creates special urgency, and gives multiple pathways for people to purchase.
It's simple to run and extremely effective, when you've got the playbook.
I have honed in on an effective 5-day campaign strategy that's a perfect fit for personal brand entrepreneurs and course creators.
AFTER YEARS OF RUNNING PROMOTIONS + LAUNCHES IN MY BUSINESS...
(I've made multiple six figures in sales using it + have hundreds of student success stories, too)
You don’t need a huge audience for this to be successful.
You don't need to run paid ads or hire a copywriter or graphic designer.
And you don't need months of prep work in advance.
As long as you have an email list and a few offers or products to sell, you can knock this out of the park.
This promotional strategy has been tested and perfected since 2019, and has been put together for you into one easy-to-implement campaign.
buy now
Need proof it works? I've got receipts.
Here’s the backstory of how this campaign strategy came together:
In 2019 I was looking for a way to take part in Black Friday, but I wanted to do something different than your standard sale.
I watched Amazon running their "Prime Days" campaign and decided to borrow the concept, but turn it into “5 Days of Deals”. I loved this for a few reasons. One, it was different from the promotions I was seeing other people do in the online space. Second, it allowed me to lengthen the sale from one day to a full week. And three, it created daily urgency by using a 24 hour countdown for each offer.
The only problem?
I was only selling two products at the time. And I was in the midst of pivoting my business niche.
But I’m one of those “jump and figure it out on the way down” kind of entrepreneurs.
I came up with 5 offers for 5 days of deals and ran with it.
I was blown away.
I've run it every year since, and taught it to students in dozens of industries. Real estate, astrology, writing, wellness, design. It works for all of them. Every year I refine it, and my audience has learned to expect it.
In 2024, I did $158,584 USD in sales. And with only $1,169 in ad spend and zero additional expenses incurred, that profit margin is pretty gorgeous.
Then in 2025, with no hero offer, two weeks of travel, and barely a post on social, I still did $120K.
The machine ran without me.
THE RESULT? $6,000 IN PROFIT, 2 NEW OFFERS PRE-SOLD, AND A PROGRAM THAT'S NOW SERVED 1,000+ STUDENTS.
(3 of those weren’t even built yet - I was selling the idea, not the finished product)
- Daniel David Wallace, Fiction Writing Coach
Black Friday campaigns grew from $39,000 to $108,000.
Results:
background:
- His second Black Friday campaign generated $46,000 across 360 sales. Despite the frequent emails in his first year, unsubscribes remained minimal.
- His most recent campaign generated about $108,000 and gave his business its first six-figure month. About $41,000 came from offering the new membership to past customers before the deal week started.
Industry: Writing and education
Audience size: About 3,000 email subscribers for his first campaign; about 15,000 for his most recent campaign
Products: Novel-writing courses, group coaching, summits, and a year-long membership
- Daniel first used the Black Friday in a Box strategy to run five days of deals, with offers ranging from a $1 entry product to a roughly $2,000 flagship course. He had hoped to make $10,000 to $20,000 that week.
- He previewed the deals in advance and sent two emails a day. The campaign relied almost entirely on email, without paid ads or a large social following.
- Daniel has repeated the campaign every Black Friday since, keeping the structure that works and testing one new idea at a time. For his most recent campaign, he added a membership offer for past customers before the deal week began.
- Katy Caldwell, real estate professional
"I'm a lazy launcher and I made $84,000 in sales from my Black Friday Week!"
Results:
background:
- Second Campaign (Spring Sale): Without a lengthy runway, Katy repeated the strategy and generated $81,000 in sales, almost matching her Black Friday results.
- Consistent Sales: Even with mid-range to low-ticket items, Katy was able to achieve high sales volumes, disproving the myth that only high-ticket items can drive significant revenue.
Industry: Real Estate
Audience Size: ~6,500 email subscribers during the first Black Friday campaign
Products: Digital courses and a membership
- Although Katy describes herself as a "lazy launcher," she followed the Black Friday in a Box calendar and promotional strategy to ensure she was prepared.
- Despite initial concerns, Katy maintained high open rates throughout the promotion, with rates staying around 61-63% even after sending multiple emails over the five-day sale.
- Katy leveraged her podcast as a key driver of traffic, placing ads for the Black Friday promotion in the weeks leading up to the sale.
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“I sent 31 emails in 5 days and made nearly $94,000 in my Black Friday blitz!”
- Paula Crossfield, Vedic Astrology and Business Strategist
Results:
-Achieved a 2.5% conversion rate from her main email list, even with high email volume.
-Lower-priced items like a $27 workshop also performed well, bringing new customers into her ecosystem and setting them up for future higher-ticket sales.
background:
Industry: Vedic Astrology and Business Strategy
Audience Size: ~25,100 email subscribers (plus an additional 15,000 on her mentor's lists)
Products: Courses and programs on Vedic astrology, business strategy, and Ayurvedic sciences
-Paula strategically planned her Black Friday in a Box campaign with five different offers across five days, covering both her own brand and her mentor’s business.
-She focused heavily on email marketing, sending 31 emails across three lists, with some days featuring up to three emails.
-Engaged directly with potential buyers through DMs to answer questions and encourage conversions, which proved crucial for her highest-ticket offer.
Results:
background:
-With the introduction of time-limited offers and leveraging her engaged audience, Anna saw significant engagement and conversions, even from new leads.
-Anna has since run this sale twice a year (once in summer, once at Black Friday), which has consistently resulted in the highest revenue weeks in her business.
Industry: Marketing and Copywriting for Therapists
Audience Size: 8,700 at time of sale
Products: DIY marketing course, Squarespace templates, group coaching program, and done-for-you copywriting services
-Anna leveraged the Black Friday in a Box strategy to run a 5-day campaign, offering a variety of discounts and bundles across her existing product suite.
-She quickly prepared the campaign, introducing new bundles and offering discounts on her most popular courses, templates, and coaching programs to create urgency and excitement among her audience.
-Focused on email marketing and direct sales via ThriveCart for low-ticket items, while using her existing evergreen funnel and a vibrant Facebook group to nurture and convert leads.
- Anna Walker, Marketing Strategist for Therapists
"I turned my marketing expertise into $52,000 during a 5-day Black Friday frenzy!"
SLOW YOUR SCROLL FOR A SEC...
Maybe you’ve already got things you could sell.
You do not need five perfectly packaged offers ready to go.
You can bring back an existing offer. Bundle something you’ve already created. Package your services differently. Or pre-sell the idea you’ve been sitting on. Because the problem isn’t that you have nothing to sell.
That’s the opportunity.
The problem? Taking advantage of it usually means figuring out what to sell, packaging the offers, writing the emails, building the sales pages, planning the content, setting up the tech... And suddenly “let’s make some extra Black Friday sales” has turned into another freaking launch.
The course you launched six months ago. The workshop sitting in your library. The VIP Day you barely promote.
Or maybe you’ve got three ideas sitting in your Notes app that you’ve been meaning to create... someday.
You don’t need another launch.
You need a Black Friday campaign you can actually get out the door. And that’s exactly what we’re going to build.
If you're skipping Black Friday, you're ignoring a goldmine.
What you need is a proven, A-to-Z guide that walks you through EVERYTHING—from identifying what your audience actually wants, to crafting irresistible offers and executing a flawless campaign.
This is your Blueprint to a
5-Figure Black Friday.
Stop Winging It.
My proven 5-Day Deals strategy + the AI Skills Studio to help you build the whole damn campaign.
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I’ve been running and refining this Black Friday strategy since 2019.
In previous years, Black Friday in a Box gave you everything you needed to take that strategy and implement it yourself:
The plan. The swipe files. The calendar. The examples.
This year, we’re taking it one giant step further.
Because I don’t just want to hand you the playbook.
I want to help you get the campaign built.
So this year, the AI Studio is built directly into Black Friday in a Box.
No AI upgrade. No separate add-on. No staring at a blank page wondering what the heck you’re supposed to do with everything I just taught you.
YES, I WANT BLACK FRIDAY IN A BOX →
You don’t need more information.
You need your campaign.
So yes, I’m going to teach you the exact 5-Day Deals strategy I’ve used to generate serious revenue during Black Friday.
But then? We’re putting it to work.
You’ll use the AI Studio to help you figure out your five deals, package them, write your campaign, create your promotional content, and get the whole thing ready to go.
You bring your business. Your existing offers. Your half-baked ideas. Your “I’ve been meaning to launch this...” plans.
I’ll bring the strategy + the AI Studio to help you turn them into a Black Friday campaign.
This isn't another course you need to finish before Black Friday
HERE’S HOW YOU GO FROM “I SHOULD DO SOMETHING FOR BLACK FRIDAY...” TO READY TO SELL:
The complete 5 Days of Deals system, including the strategy, pricing guide, and automation guide
STEP 1: FIGURE OUT YOUR FIVE DEALS
And no, you do not need to show up with five products ready to sell.
That’s part of what we’re going to figure out with my AI Daily Deal Finder.
Maybe you’ve got a course you can bring back. A workshop you can bundle. A service you could package differently. An old offer your newer followers have never even seen. Or maybe Black Friday is the perfect opportunity to finally test that offer idea you’ve been sitting on. You can pre-sell it now. Validate that people actually want it.
Then build it after they buy.
This section is where you access the complete 5-Day Deals strategy and use the AI Daily Deal Finder to help you unlock your 5 winning deals.
Value: $1,000
AI SKILLS INCLUDED:
DAILY DEAL FINDER SKILL
Your AI Black Friday team is ready to plan, write, and launch your 5 Days of Deals campaign
STEP 2: BUILD THE SALES CAMPAIGN
Once your deals are locked...It’s time to sell them.
This is usually where Black Friday gets heavy. Because five deals means a lot of copy. Emails. Subject lines. Sales pages.
Headlines. CTAs. Urgency. Reminders.
And instead of opening 17 blank Google Docs and questioning every life decision that led you here...
Open the AI Studio.
Inside this section you will find your AI Studio skills that will build your campaign timeline, your sales page, and write all your email copy so by the end you have an actual campaign with assets ready to go.
And you’ll still get my proven swipe files and examples to work from.
Blank page = eliminated.
Value: $197
- THE DAILY DEAL FINDER
- CAMPAIGN ARCHITECT
- SALES PAGE WRITER
- CAMPAIGN COPYWRITER
- SOCIAL CONTENT CREATOR
AI SKILLS INCLUDED:
Black Friday Swipe Files and Social Library
STEP 3: CREATE THE HYPE
Your offers are ready. Your sales copy is ready. Now we need people paying attention.
Use the AI Studio skill, Social Content Creator, to help turn your campaign into the promotional content that gets your audience ready to buy.
Stories, promotional posts, daily deal teasers, and all the pre-launch content.
All built around the offers you’re actually selling.
So you’re not waking up every morning during Black Friday week thinking:
Crap. What am I supposed to post today?
You’ve already got a social plan
Value: $197
When I say "IN A BOX",
I mean it.
THE 5-DAY DEALS STRATEGY
The exact framework behind my Black Friday campaigns so you can create five strategic offers without discounting the crap out of your business.
THE AI STUDIO
This is where the strategy turns into your campaign.
Use it to help you brainstorm and package your five deals, write your campaign copy, create promotional content, and move from “What should I do for Black Friday?” to an actual plan you can launch.
THE COMPLETE CAMPAIGN CALENDAR
Know exactly what to create, send, and schedule—and when.
THE SWIPE FILES + HALL OF FAME
See the campaigns, offers, and ideas that have worked before so you’re never starting from zero.
THE AUTOMATION TRAINING
Get the tech set up so your campaign can run without you manually hitting send all week.
ONE PRODUCT. ONE PRICE. THE WHOLE CAMPAIGN DONE.
No AI upgrade waiting for you at checkout.
No separate AI Studio purchase.
It’s all in the box.
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Good.
You do not need 100,000 followers to make Black Friday worth doing.
This strategy isn’t about blasting the biggest discount to the biggest audience.
It’s about giving the people already paying attention to you five really good reasons to buy.
And because you can create new bundles, package existing offers differently, pre-sell ideas, and strategically build your deals...
You have a lot more to work with than you probably think.
But Gemma...
"My audience is small"
"But I don't have 5 products"
Perfect.
You don’t need them.
That’s literally part of the strategy. One existing offer can become a bundle.
A service can become a limited Black Friday package. An old workshop can come back.
And that thing you’ve been thinking about creating for six months?
Pre-sell it.
Black Friday can be your opportunity to find out whether your audience actually wants it before you spend weeks building it. You don’t need five finished products.
You need five good deals.
And Black Friday in a Box + the AI Studio will help you figure out what those could be.
Honestly?
That’s the person I built this version for.
If you had six empty weeks on your calendar and a marketing team sitting around waiting for something to do, you probably wouldn’t need Black Friday in a Box.
This is for the business owner looking at Q4 thinking:
I know I should do something for Black Friday... but I cannot add another massive launch to my plate.
So don’t.
Use my strategy. Open the AI Studio. Use the swipe files. Follow the calendar.
And get the damn campaign built.
But I don't have time
for this...
You could absolutely build this yourself
You could spend the next few weeks figuring out your offers.
Researching what everyone else is doing. Writing your emails. Building your sales pages. Mapping your content. Setting up your tech. And wondering whether any of it is actually going to work.
Or you could start with the strategy that’s already been tested and use the AI Studio to help you implement it.
That’s the entire point of Black Friday in a Box.
I’m not trying to give you more work.
I’m trying to remove it.
The math on this one is pretty simple
You don’t need a six-figure Black Friday campaign for this to make sense.
Depending on what you sell...
One or two sales could pay for the entire thing.
And you’re not walking away with a campaign you can only use once.
You’re learning a Black Friday strategy you can refine, repeat, and run again next year.
And the year after that.
This Black Friday you have two options...
You can watch Black Friday roll around...See everyone else’s offers hit your inbox...
Think I really should’ve planned something this year...
And promise yourself you’ll be more prepared next time.
Or you can open the box.
Figure out your deals. Build your campaign. Schedule the thing. And be ready when your audience is ready to buy.
Black Friday is coming either way.
You might as well make it profitable.
buy now
An OG in the online business space.
MEET GEMMA BONHAM-CARTER:
Gemma Bonham-Carter is the go-to strategist for course creators and creatives who want a successful business without being glued to their laptops 24/7.
Her whole ethos is around building a business that fits your life—not the other way around.
Since launching her education company in 2017, Gemma has built a sustainable 7-figure/year business, helping over 19,000 students sell more of their digital products and run their businesses with extreme efficiency.
She’s the Founder of the popular AI Unlocked summit, host of The Course Creator Show podcast, and an expert in online courses, email marketing, and leveraging AI for smarter business growth.
Her insights have been featured in Entrepreneur, Inc., Fast Company, and in over 40 podcasts.
When she’s not teaching entrepreneurs how to work less while earning more, you’ll find her chasing her kids, squeezing in a Pilates class, planning her next trip, or deep-diving into the latest AI trends.
featured in:
FAQs:
We recommend a "Deal of the Day" campaign where you will be selling a different product each day for 5 days during Black Friday week.
However, don't worry if you don't have 5 different offers yet.
Gemma is going to show you how you can break up what you already have into new, smaller offers, and show you how you can even pre-sell a product that doesn't exist yet!
And, these offers don't all have to be digital products. They can be a mix of 1:1 offers, VIP days, or done-for-you services.
Size doesn't always matter - it's more about engagement, hype, and nailing your offers.
Inside Black Friday in a Box, you'll find a 5-day campaign strategy that works across platforms.
While the campaign does rely on email marketing as the main communication channel, you can easily use the same strategy on Instagram, TikTok, in a Facebook Group, or wherever you have built an audience.
No matter what your list or audience size, Black Friday in a Box will show you how to maximize your earnings.
It's hard to give an exact estimate of the time required to prep this campaign, as it can depend on how fast you work and how much of your offers are already developed.
Some students have knocked it out in a few days, others require a few weeks.
If you want to speed up implementation, make sure to grab the Black Friday Canva Template Pack at checkout. They have been built to help you execute as fast as possible.
First, this is such a smart move!
The AI Studio has been developed specifically using the Black Friday in a Box methodology and it's going to make your campaign faster to prep and more successful at execution.
You don't need any special tools. You will log in to the AI Studio and access the assistants right inside of it. No additional charges or AI account needed.
Whoa, hold on there!
Think you're too late to the Black Friday game? Think again.
With Black Friday in a Box, you'll get a Fail-Proof Timeline that guides you through the planning, creation, and execution stages—even if you're off to a late start.
No more stress, just follow the timeline and watch the sales roll in.
Absolutely! I have used this same strategy in the summer months for a "Summer Sale" and it worked just as effectively.
I love recommending it for Black Friday because we know that people are actively shopping, but feel free to rinse and repeat the strategy anytime you want to run a flash promo.
As soon as you enroll, you’ll be sent a welcome email with a link to log in to your student dashboard.
The training and all of downloadable materials are inside your account, ready to dive into!
We're so confident that Black Friday in a Box will help you hit your sales targets that we're offering a Money-Back Guarantee.
If you run this campaign as directed and make no sales, simply reach out and we'll refund your investment. No questions asked.
Look, we get it. Not everyone's a tech wizard. That's why we've designed this program to be as clear and user-friendly as possible.
From plug-and-play templates to swipe files, to a guide on automating your Black Friday campaign, you’ll find simple, easy-to-implement steps. It's so straightforward, even your grandma could do it.
The baseline tech you need is an email provider, a landing page builder, and a checkout platform. If you're in online business already, you probably have all of these things. Nothing new needed!
You're right, the internet is flooded with advice and strategies. But how much of it has been proven to work?
Black Friday in a Box is based on tried-and-true methods that have generated 4- and 5-figure revenues for our students.
It’s a comprehensive, A-to-Z guide that covers everything you need to know and leaves out the fluff you don’t.
No more trial and error—just follow the blueprint.
Get Black Friday in a Box
The proven strategy + the AI Studio to help you build your Black Friday campaign.
YES, I WANT BLACK FRIDAY IN A BOX →
Time's ticking! If you wait until the last minute to plan your Black Friday promotion, you’re literally throwing money away. Why risk it?
secure your record-breaking black friday
Need to chat it through? Get in Touch
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EARNINGS DISCLAIMER
Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results.
TESTIMONIALS
I present testimonials and insights about other people’s experiences with my program for purposes of illustration only. The testimonials, examples, and photos used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.
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