Turn Any AI Tool Into Your Business's 24/7 Marketing Machine with The 2-Hour Brand Book
Turn Any AI Tool Into Your Business's 24/7 Marketing Machine with The 2-Hour Brand Book
Use the “2-Hour Brand Book” to deeply understand your target audience, nail your messaging, and train ChatGPT, Claude, or any AI to write content, sales copy, emails, or ads exactly how you would.
Let's Be Real: Your ChatGPT Content Sounds Like a Robot Wrote It (Here's Why...)
Plot Twist: You've Been Using AI All Wrong
Listen, we need to talk about your relationship with ChatGPT.
You're giving it all the right prompts. You're following all the "expert" advice. You've probably downloaded more prompt libraries than you'd care to admit. Maybe even tried building a custom GPT.
And yet...
Your AI content still sounds like it was written by a polite robot who read your website once.
(And if one more person tells you to "just write better prompts" you might scream 🙃)
You know what I'm talking about...
"Write this in a friendly tone" "Make it sound more casual" "No, that's not quite right, try again" "Ugh, now it sounds too salesy"
(Exhausting, right?)
I get it. I was there too, ready to throw my laptop out the window every time ChatGPT turned my personality into a boring robot or used that damn rocket emoji one more time.
Here's the truth: You're doing it backwards.
YOU NEED TO START WITH A BRAND BOOK.
What the Heck is a Brand Book (and Why Do You Need One)?
You know that friend who just gets you? Who could write an email pretending to be you and nobody would know the difference? That's what a Brand Book does for AI.
A Brand Book is the single source of truth for EVERYTHING about your business. It's where you capture your voice, your audience, your offers, your content strategy – literally everything that makes your brand uniquely YOU – all in one place. Think of it as your business bible that you'll reference daily (it's the one tab I keep open 24/7).
And here's where it gets juicy...
When you have a solid Brand Book, suddenly EVERY conversation with AI or custom GPT you build becomes 10x more powerful. Because instead of trying to explain your brand over and over (and over 😅) every time, you just feed in your Brand Book and BOOM – instantly on-brand content.
(Fun fact: If you've tried creating custom GPTs for copywriting and they kind of sucked... this is why. They're only as good as the brand information you give them.)
That's exactly what The 2-Hour Brand Book helps you create.
10/ 10 would purchase again highly recommend k thx bye.
I feel like I've just roamed the earth looking for these products up until now. So grateful for you!
I've been slicing pieces out of my Brand Books for my AI prompts non-stop since I finished them. Love this!
The Brand Book is incredible.
It nailed my ideal client more than I could on my own.
Now I can easily hand my brand book to a VA to delegate things. And I use it every single day!
Omg, these prompts were NEXT LEVEL!
Totally love the Brand Book - best low ticket I’ve bought!
My mind was BLOWN! I now use the brand book every single day.
I feel like I've just roamed the earth looking for these products up until now. So grateful for you!
You REALLY outdid yourself with this, guys. Wow. I'd trade my least favorite brother for another bottle!
Omg, I can't believe this exists. It's my favorite purchase ever already!
Introducing...
THE 2-HOUR
BRAND BOOK
This isn't just another template or guide collecting dust in your downloads folder.
The 2-Hour Brand Book is a step-by-step masterclass with in-depth AI prompts, where I walk you through creating your business's holy grail document.
Your Brand Book is divided into four powerful sections (and yes, I'll walk you through each one WITH A VIDEO, A SET OF HIGHLY IN-DEPTH PROMPTS, AND A GUIDE):
Here's What WE'LL CREATE TOGETHER:
PART One
Your Target Audience
Ever notice how the best Netflix shows feel like they were made exactly for you? That's what we're creating here. We'll build such a clear picture of your audience that AI will write like it's reading their minds. The prompts in this section go so far beyond any exercise you've ever done for an "ideal client avatar".
PART Two
Your Brand Identity and Writing Style
No more sounding like everyone else. We'll use writing samples and capture your unique voice so perfectly that your audience will think you're hiding behind your computer personally writing every email. (Plot twist: It's AI doing all the work 😉)
PART Three
Your Offers
Time to make your offers irresistible. We'll create descriptions so compelling that you can use them everywhere – from quick DM replies to full sales pages. And yes, AI will write all of it for you.
(you will do this for any of your free and paid offers)
PART Four
Your Content Bank
Goodbye content block! We'll build a treasure trove of ideas that actually excite your audience. No more generic "5 tips" posts or yawn-worthy newsletters that don't stand out from your competition.
Let me paint you a picture of life with a Brand Book...
What Changes When You Have a Brand Book?
Writing emails in seconds that sound exactly like you, without wondering how to explain your brand (again)
Creating weeks of social content in an afternoon (instead of cringing at boring, robotic AI content)
Building custom GPTs or bots that actually work because you can now train them on your brand properly
Making more sales because your messaging finally connects deeply with your audience (instead of sounding like everyone else's)
Having your bio, offer descriptions, links, and everything you need for interviews or partnerships in one place (your business has never been so organized)
The Unexpected Benefit Nobody Talks About...
Here's something wild: This process will literally transform how YOU think about your business.
The prompts I've designed don't just help you document what you already know - they help you uncover insights about your audience you've probably never considered. We're talking deep-dive market research that most people pay thousands for.
Every time I guide a student through this process, I hear the same thing: "I can't believe how much clarity I got about my business just from doing these exercises!"
Because here's the truth: Most of us are sitting on goldmines of audience insights we've never properly articulated.
This process pulls all of that knowledge out of your brain and turns it into something actionable.
Everything You'll Get Today:
The Complete 2-Hour Brand Book Program (REG $399)
4-Part Video MASTERCLASS
In depth ChatGPT/Claude Prompts
Ready-to-Use Brand Book Template
Real Examples & Swipe Files
ONLY $399 $77
STEP-BY-STEP ACCOMPANYING GUIDE
Free BONUS
BRAND AESTHETIC GLOW UP GUIDE
AND A BONUS
Brand Aesthetic Glow Up Guide - $97 Yours free
- Step-by-step brand mood board creation
- Your Brand Aesthetic Canva template
- Font pairing guide (no design degree required)
- Color selection strategies
- Visual consistency checklist
LET'S DO THIS! →
“I'M BLOWN AWAY. I'VE SPENT THOUSANDS ON TRAININGS THAT HAVEN'T DELIVERED THIS MUCH VALUE.”
— NADINE, BRAND & INNOVATION CONSULTANT
Hey there!
I'm GEMMA
your new
AI-OBSESSED BUSINESS COACH.
I’m Gemma Bonham-Carter, and I’ve built a 7-figure/year online education business that runs on smart systems, not endless work or a giant team. I’ve helped 15,000+ entrepreneurs in my paid programs, have been featured in Entrepreneur, Inc., and Fast Company, and in over 50 podcasts.
But LET'S CUT TO THE REAL FLEX:
I run this business in 25 hours a week while traveling the world, raising my kids, and proving that freedom, flexibility, and great revenue can go hand-in-hand.
As the founder of AI Dream Team and host of the popular AI Unlocked summit, I help entrepreneurs use AI to automate, optimize, and scale—so they can grow their business without adding more to their plate.
I don’t do busy work—and after working with me, you won’t either.
You can fight AI or you can use it to your advantage. Your move.
Frequently Asked Questions
Is this a self-paced program?
Yes! You get instant access to all videos and materials. Most entrepreneurs complete their Brand Book in about 2 hours, but you can work at your own pace.
What format does this program come in?
You'll get instant access to a 4-part video masterclass to walk you through creating each section of your Brand Book. All videos, a step-by-step guide, the AI prompts to walk you through the process (you can use these in ChatGPT or Claude), the Brand Book template, and bonuses are available in your student dashboard. Everything is clearly organized and easy to follow.
Is support included?
Do you offer refunds?
Nope! This is a digital program and all sales are final. Make sure this is right for you before purchasing.
What file type does the Brand Book come in?
We provide the template as a Google Doc. You will fill it out with the answers you get from our AI prompts and can save it as a Doc or download as a PDF.
What makes this different from other AI courses?
Instead of giving you a bunch of random prompts to save to some Google Doc and remember to open every time you want to use AI, The 2-Hour Brand Book helps you create ONE document that powers all your AI content. You'll use this anytime you need to train AI in a new chat or in any custom GPT or AI bot you build. It'll come in clutch literally DAILY.
What will I use my Brand Book for?
Short answer? Everything. You'll use it anytime you use AI for copywriting by uploading it to ChatGPT/Claude. You'll embed it on any custom GPT or AI bot you build. You'll have it bookmarked so that every time you have to submit your bio, headshot, and other material for podcast or summit interviews, it's all there. You'll share it with every team member or contractor you use. You'll go to it anytime you are developing a new product or need to reference it for content ideas. It's literally the tab I have open 24/7 and you will too.
This is a self-study program – you've got everything you need in the video trainings and templates to create your Brand Book independently. No support is included, but honestly? You won't need it. The videos and prompts are that clear.
Why 2 hours? Shouldn't it be faster with AI?
We're not building something basic here. Because there are so many prompts to take you DEEP into audience identification, content idea generation, and analyzing writing samples, it takes a hot minute to go back and forth until you've nailed it. Most students end up with a 30-50 page brand book (one made one that was 142 pages!)
WELCOME TO YOUR NEW UNFAIR ADVANTAGE.
Get instant access to the complete 2-Hour Brand Book with masterclass, guide and high level prompts. Start creating your Brand Book in the next few minutes and change the way you use AI forever.