FREE BLACK FRIDAY CASE STUDY FOR DIGITAL PRODUCT SELLERS
My Black Friday Campaign Made $158,000 in One Week. Now I’m Sharing the Receipts.
The 5 products I sold, the day-by-day revenue breakdown, and the ad spend behind the numbers.
The sales emails that brought in the revenue, with the stats and metrics showing how they performed.
What I’d repeat and what I’d change next time, so you can steal what worked and avoid my mistakes.
Before you plan your Black Friday campaign, see what drove $158K in mine.
AS SEEN ON:
MEET YOUR NEW BLACK FRIDAY BFF
hey, I’m GEMMA
I’m the founder of Black Friday in a Box and the creator of the "5 Days of Deals" strategy. Since 2019, thousands of digital business owners have used my method to generate anywhere from $2K to $94K in a single week—and I’ve turned it into a repeatable system that works year after year.
WHAT'S INSIDE?
The full spreadsheet with day-by-day sales breakdowns, offer performance, email stats, and conversion data from my $158k week
A detailed video walkthrough where I unpack every step of the campaign—from strategy to execution to post-sale insights
Advanced takeaways and the changes I’m making for an even more successful campaign in 2026
