After blogging about home decor for 6 years, I sold my first online course in 2016 and was immediately hooked.
But this isn’t an overnight success story with a “6-figure launch!” right out the gate.
I grew my business slow and steady, with two young kids at home (hellooo, naptime hustle!).
And because we’re talking money, it seems appropriate to share my gross revenue:
- $13k in course sales in 2017.
- $132K in 2018.
- $250K in 2019.
- $500K in 2020.
- $650k in 2021.
(averaging a 40-60% profit margin – taking team, ads, software, and other expenses into consideration)
Predictable, sustainable growth year over year.
And a business that allows me to live my life OFF my computer.
We travel for 10 weeks a year as a family. I work 25 hours a week. And I make sales every single day (literally didn’t have a $0 day in 2020 or 2021).
You can create a “lifestyle business” around your online course and digital offers. I’m proof.
Inside The Passive Project, I share the complete system that has worked for me and hundreds of my clients and students, so you can make this happen, too.