SAVE $500!! Deal Expires Jan 31, 2021
THE PASSIVE PROJECT PROGRAM FOR COURSE CREATORS
Proven strategies. Real time advice. Serious growth.
You’ve created and launched your online course – YAY! But now you need to take that offer and turn it into consistent income and students.
- How do you create an evergreen funnel that actually works?
- How do you get consistent sales?
- How can you improve your launches?
- How can you attract new leads?
- And which strategy do you focus on first?
You thought launching a digital course would mean a passive income business… but it hasn’t exactly happened overnight.
TOO MUCH CONFLICTING ADVICE
You have watched the webinars, done the challenges, and have clogged up your inbox with emails from mentors… making you feel like you have to do ALL the things on all the platforms to see success (which results in you feeling stressed 24/7 and not actually ever moving the needle in your biz). Between YouTube, podcasting, IG, Facebook Groups, challenges, live launches, bots, quizzes, and a thousand other strategies… talk about overwhelm!
THE LAUNCH LIFE IS EXHAUSTING
Live launching is A LOT. Living on that launch rollercoaster, with your livelihood relying on the success of your launches isn’t the business you had imagined. You want to create a system that has more predictability and security.
NO CONSISTENT SALES
You are ready for a scalable system for sales that works, even when you aren’t. That whole “making money while you sleep” thing is real, but you don’t know how to make it happen yet. You know it’s time to leverage both evergreen and live launching to grow your revenue.
I’m not here to sell on you a “magic bullet” to overnight 6 or 7-figure success…
… but I can show you the steps to take to become a data-driven digital CEO who knows how to grow their course sales month over month.
With the right approaches, templates, and tools proven to work by myself and my clients.
Hey! I’m Gemma Bonham-Carter.
In 2017 I launched my first course (about blogging!), made a few thousand bucks, and got hooked on digital products.
The idea that I could make a program once and sell it over and over again was addictive. And getting my students real results was even better.
But I wasn’t an overnight success story with a “6-figure launch!” right out the gate. I’m not a social media superstar. I never wanted to rely on giant launches with a huge team and months of anticipation.
Instead, I grew my business in a data-driven and predictable way, without the constant stress or “hustle and grind” lifestyle.
I went from $700 to $132K in course sales in 2018.
Then $250K from digital products in 2019.
And then $500K in 2020.
(No smoke + mirrors here – that is gross income with profit margins of around 40-50%).
I’m proof that you don’t have to work 80-hour weeks, launch all the time, or be glued to your phone to have a successful online course business. And I’m on a mission to help others do this too.I
HOW WOULD IT FEEL TO…
BUILD A SYSTEM FOR PREDICTABLE SALES.
WAKE UP TO AN INBOX WITH STRIPE NOTIFICATIONS.
HAVE CLARITY ON EACH STEP WITH GUIDANCE ON HOW TO GET THERE.
KNOW HOW TO USE THE DATA IN YOUR BUSINESS TO MAKE GREAT DECISIONS.
GET REAL-TIME STRATEGIES OF WHAT’S WORKING NOW.
HAVE UNSTOPPABLE MOMENTUM WITH A COMMUNITY OF OTHERS CHEERING YOU ON.
Have a steady stream of new clients + customers without...
- Always spinning your wheels with the latest social media strategy
- Spending thousands on high ticket programs
- Funnel hacking someone else and crossing your fingers it’ll work this time
THERE HAS NEVER BEEN A BETTER TIME FOR COURSE CREATORS.
More people are learning online than ever before, and you need to be a part of that.
Instead of stressing about marketing, you get to have fun with it because you have complete clarity on what actually drives sales and moves the needle in your business. Stop looking up to the big experts in your niche and become one of them.
This system allows you to create a lean and simple digital businesses. One that delivers incredible impact, is sustainable and scalable, but doesn’t leave you feeling stressed or in constant hustle mode.
Waking up to Stripe notifications does NOT get old. Neither does going on summer break with your family and having sales pour in while you hang at the pool with your kids. It may sound dreamy and unrealistic, but it’s 100% possible with the right strategies.
No more getting distracted and chasing every shiny tactic, that leaves you hustling for every customer. I hate feeling like I need to jump on every new social media bandwagon. And when you have a system for predictable sales? You don’t need to.
Once you have an evergreen funnel sales system built, there is NO income ceiling. The numbers are black and white. That converting evergreen machine is your golden ticket – the more leads you put into it, the more money you make.
Finally get the freedom you thought starting your own business would give you. I’m not going to pretend there isn’t work involved (of course there is!), but with this model you can take a random Wednesday off, travel, and get more time to hang with your kids.
Become the digital CEO who knows exactly how to grow their business month over month, with guidance and support each step of the way.
Say goodbye to overwhelm, and hello to self-care Fridays.
WHAT'S INCLUDED:
THE COURSE-MEETS-MEMBERSHIP HYBRID PROGRAM THAT TEACHES COURSE CREATORS HIGH-LEVEL MARKETING STRATEGIES TO GROW + SCALE THEIR BUSINESS.
THE PASSIVE PROJECT METHOD
($1,997 program)
The Passive Project program shows you how to hit those consistent $5-$10K+ revenue months.
6+ Modules with video lessons, spreadsheets, and templates:
- How to Build Your Evergreen Sales Machine
- Fill Your Funnel using the Attraction System
- Build Out Your Business with a Product Suite
- Crafting Irresistible Offers That Sell
- Live Launch Like a Pro
MONTHLY GUEST EXPERT TRAINING ($500/month = $6,000 for the year)
Each month throughout 2021, members of The Passive Project will receive live training from a Guest Expert. These monthly “challenges” will include 3 video lessons, a live Q&A with the Expert, and an action-taking workbook.
2021 Topics include:
- Mindset (with Kaitlyn Kessler)
- Launching (with Chelsea Wallace)
- Google Analytics + SEO (with Mariah Magazine)
- Time Management (with Hannah Murphy)
- Sales Pages
- High ticket offers
- Effective Webinars
- SLO funnels
- Facebook/Instagram ads
- Email marketing
GROUP COACHING CALLS WITH GEMMA ($250/month = $3,000 for the year)
You know what’s the worst? When you buy a program but then don’t get any support with actually implementing. Well, this ain’t that!
One of my favourite parts of running The Passive Project is connecting with the members and troubleshooting obstacles as they come up. I host monthly group coaching calls over Zoom to tackle YOUR questions.
No risk of getting stuck with what to do next, because you have a coach at your fingertips every single month answering your personal Q’s.
PLUG-AND-PLAY SWIPE VAULT
($997)
Never write an email, survey, or funnel from scratch again.
In the Swipe Vault, you’ll get access to…
- Live launch email sequence (11 emails)
- Webinar invite + replay sequence (5 emails)
- New subscriber welcome sequence (5 emails)
- Webinar evergreen funnels and live launch sequence swipe files
- 5 Day Challenge email sequence (7 emails)
- Live launch and Evergreen Data Tracker Spreadsheets
- Survey swipes for existing students and your audience
CANVA TEMPLATE LIBRARY
($997)
Gorgeous graphics matter. I mean, we all judge a book by its cover, right?
No need to head over to Creative Market, you get access to 75+ templates in our Canva Template Library.
Things like…
- Lead magnet templates
- IG Story carousels
- Testimonial graphics
- Slide deck templates
- Sales page mockups
- … and many more!
QUARTERLY "BEHIND THE SCENES" REVIEW
($2,000 for the year)
Ever want to go behind the scenes on someone’s business? Get the real numbers? See what’s working and what isn’t?
These Quarterly Reviews are exactly that.
You’ll get the full behind-the-scenes on what’s going on in my own business at the end of each Quarter in 2021. What’s selling, what isn’t, profit margins, and more. It’s JUICY.
PRIVATE FACEBOOK COMMUNITY
(priceless!)
This is the thing you probably don’t care about (“Gemma, I don’t NEED another FB group!”), but ends up being the most amazing and life-changing part of the program.
Our members-only Facebook community is the BEST spot on the internet. Get into a group of supportive business BFFs that will help push you forward, keep you accountable, and be that sounding board for questions as they arise.
And, yep you guessed it… ME! I’m in the group on the reg. answering questions and offering up my best GIFs 
Get access to the exact system I have used to grow my digital product business and have taught to hundreds of students and clients.
No fluff. Nothing vague.
Just the strategies, tools, and know-how you need to make it happen.
LOCK IN THE LIMITED
TIME DEAL FOR 2021.
The annual option is only available until Jan 31, 2020.
Enroll now to get the lowest price and a year’s worth of content, coaching and support.
THE PASSIVE PROJECT TRANSFORM-YOUR-BUSINESS,
NO-HASSLE, 100% SATISFACTION GUARANTEE.
We know this membership has incredible value, but we want you to feel confident in enrolling. If you join and find the fit isn’t right, request a refund within 7 days of purchase. There are no strings attached, no forms to fill out, nothing to prove, and we won’t question you. We won’t even ask for all of your newly gained biz insight and strategy back 😉
CHOOSE THE PAYMENT OPTION THAT WORKS BEST FOR YOU.
Billed monthly ($804/year)
- The Passive Project Method ($1,997)
- Monthly Guest Expert Training Series ($500/month, $6000/year)
- Live Group Coaching Calls with Gemma ($250/month, $3000/year)
- Plug-and-Play Swipe Vault ($997)
- Canva Template Library ($997)
- Quarterly “Behind The Scenes” Review ($2,000 per year)
- Private Facebook Community (priceless!)
2021 Annual price – LIMITED TIME DEAL!
- The Passive Project Method ($1,997)
- Monthly Guest Expert Training Series ($500/month, $6000/year)
- Live Group Coaching Calls with Gemma ($250/month, $3000/year)
- Plug-and-Play Swipe Vault ($997)
- Canva Template Library ($997)
- Quarterly “Behind The Scenes” Review ($2,000 per year)
- Private Facebook Community (priceless!)
- Pay once for all of 2021 and save over $500!
Annual price plus a 1:1 Strategy Session with Gemma
- The Passive Project Method ($1,997)
- Monthly Guest Expert Training Series ($500/month, $6000/year)
- Live Group Coaching Calls with Gemma ($250/month, $3000/year)
- Plug-and-Play Swipe Vault ($997)
- Canva Template Library ($997)
- Quarterly “Behind The Scenes” Review ($2,000 per year)
- Private Facebook Community (priceless!)
- Pay once for all of 2021 and save over $500!
- Private 2-HOUR 1:1 strategy session with Gemma (to be booked within 6 months of purchase)
YOU THOUGHT THAT WAS GOOD? WAIT TILL YOU SEE THESE BONUSES...
WEBINARS THAT WORK ($997)
Webinars are the best ways to build your list and make sales, but only if they are done right. I’m handing over my webinar slide deck template, foolproof outline, and plug-and-play script.
Finally create a webinar that converts viewers to buyers with ease that you can use in your funnels and live launches.
$80K LIVE LAUNCH PLAYBOOK ($297)
Use the Live Launch Playbook so you know what to do and when during your launch. Get the day-by-day launch calendar and download the launch spreadsheet to track your stats.
The Live Launch Playbook is based off of multiple $40k-$80k launches (zero ad spend required).
Your launch has never been so hassle-free!
SALES PAGES THAT CONVERT ($397)
Use this step-by-step guide to build out your sales page with a proven structure that converts.
Find out exactly what to write and where so you can create a sizzling sales page that easily turns viewers into buyers.
Warning: May cause your phone to start making “cha-chings!” on the regular with payment notifications coming through 😉
CEO SPREADSHEET ($197)
Struggling entrepreneurs make emotional decisions. Successful entrepreneurs follow the data.
Get my CEO spreadsheet so you know exactly what numbers to track in your business, what your targets should be, and the tweaks you can make to get there.
Let’s get nerdy, baby.
TECH VAULT ($997)
Don’t know how to use that new software? Don’t fret! We’ve got you covered with tech tutorial videos for all the major platforms:
- Canva
- Zoom
- Webinarjam/Everwebinar
- DeadlineFunnel
- Convertkit
- Kajabi
- Teachery
- Podia
- Thrivecart
- Leadpages
MASTERCLASS SERIES ($497)
Get access to the Masterclass Series featuring interviews with guest experts including:
- Mallory Rowan – The 3×6 Content Method to Sell on Instagram
- Zach Spuckler – How to Run a Profitable 5-Day Challenge
- Amanda Genther – Create Your Sales Page in a Day
- Taylor Slango – How to Use the Law of Attraction for Success in Your Business
- Aarin Chung – Key Lessons in Growing a Million Dollar Membership
- Becca Courtice – How to Grow a Multiple 6-Figure Digital Product Business in the Arts/Craft Niche
- Jordan Gill – How to Launch a Podcast Like a Pro
- Frannie Coggeshall – How to Run Successful Ad Campaigns for Course Creators
- Kendra Hennessy – Building an Online Course Business in the Mom Niche (and crushing it!)
- Addi Ganley – How to Leverage Pinterest to Grow Your Sales
9 months after launching my membership program for teacher entrepreneurs, I now have 135 members (and counting!) which means $5000 in monthly recurring revenue.
Gemma is a breath of fresh air! I was going in a million directions and now have clarity and confidence about my next steps.
I love being a member of Passive Project because Gemma makes it so easy to know what to do step-by-step to create your funnels for your offerings. Using The Passive Project Method, I was able to write out my entire email funnel one Saturday morning while I was waiting on a cake to bake, and within 48 hours I had my first sale from that funnel! I’m learning so much and I love how it’s no fluff, easy to implement lessons!
Before joining The Passive Project I was floundering. I had just launched my business and I didn’t have a clear plan for shifting to an evergreen model. Then I got an email from Gemma and I felt like she read my mind!
I knew I needed Gemma’s iterative, data-driven process to optimize one lead magnet, one product and one funnel.
I signed up and 10 weeks later I invited everyone on my email list to watch my new free class based on Gemma’s webinar and email templates. I was SO excited to get my first sale from my new funnel just 2 hours after turning on the sequence!
I feel like I’m on track to creating my dream life!
I have been to different coaches and memberships, but what’s different about Gemma is that she’s real, actionable, and has given me the tools I need to move the needle in the right direction. This group has literally been my lifesaver! There’s no fluff – just pure action.
I followed Gemma’s plan and made almost $1000 (on a course I hadn’t even created yet!). That cash injection catapulted me to the course I now have on evergreen. It was a really brilliant method, I learned so much and now I’m continuing to profit!
Clear strategies for growth every single month.
A community of entrepreneurs cheering you on.
Community, content, and coaching.
Get the entire year for only $497 before it expires!
ENROLL TODAY IN THE PASSIVE PROJECT.
Billed monthly ($804/year)
- The Passive Project Method ($1,997)
- Monthly Guest Expert Training Series ($500/month, $6000/year)
- Live Group Coaching Calls with Gemma ($250/month, $3000/year)
- Plug-and-Play Swipe Vault ($997)
- Canva Template Library ($997)
- Quarterly “Behind The Scenes” Review ($2,000 per year)
- Private Facebook Community (priceless!)
- BONUS: Webinars That Work ($997)
- BONUS: $80K Live Launch Playbook ($297)
- BONUS: Sales Pages That Convert ($497)
- BONUS: CEO Spreadsheet ($197)
- BONUS: Tech Vault ($997)
- BONUS: Masterclass Series ($497)
2021 Annual price – LIMITED TIME DEAL!
- The Passive Project Method ($1,997)
- Monthly Guest Expert Training Series ($500/month, $6000/year)
- Live Group Coaching Calls with Gemma ($250/month, $3000/year)
- Plug-and-Play Swipe Vault ($997)
- Canva Template Library ($997)
- Quarterly “Behind The Scenes” Review ($2,000 per year)
- Private Facebook Community (priceless!)
- BONUS: Webinars That Work ($997)
- BONUS: $80K Live Launch Playbook ($297)
- BONUS: Sales Pages That Convert ($497)
- BONUS: CEO Spreadsheet ($197)
- BONUS: Tech Vault ($997)
- BONUS: Masterclass Series ($497)
- Pay once for all of 2021 and save over $500!
Annual Plan with a 1:1 Strategy Session
- The Passive Project Method ($1,997)
- Monthly Guest Expert Training Series ($500/month, $6000/year)
- Live Group Coaching Calls with Gemma ($250/month, $3000/year)
- Plug-and-Play Swipe Vault ($997)
- Canva Template Library ($997)
- Quarterly “Behind The Scenes” Review ($2,000 per year)
- Private Facebook Community (priceless!)
- BONUS: Webinars That Work ($997)
- BONUS: $80K Live Launch Playbook ($297)
- BONUS: Sales Pages That Convert ($497)
- BONUS: CEO Spreadsheet ($197)
- BONUS: Tech Vault ($997)
- BONUS: Masterclass Series ($497)
- Private 60 minute 1:1 strategy session with Gemma (to be booked within 6 months of purchase)
Short answer: it’s both. You get the best of both worlds.
When you join you get instant access to all of The Passive Project course content,. This will show you how to build out your evergreen sales funnel for your digital offer (step-by-step over 6+ comprehensive modules), create your product suite for your business, and so much more.
But you also get the benefits of a membership, like a new Guest Expert live training every month throughout the year. Monthly live group coaching calls with Gemma. New templates and tools dropping on the reg. A private Facebook group to hang with your fellow members. It’s like having a biz coach and community in your back pocket to keep you moving the needle forward in your biz.
The Passive Project is the most ridiculous value for money out there. There are so many high-ticket courses and group coaching programs that cover the same type of material, but you have to fork over thousands (or tens of thousands). My aim here is reach. I want to reach as many entrepreneurs and make as big of an impact as possible, which means selling this at an un-inflated price point.
As soon as you enroll, you get immediate access to The Passive Project student dashboard.
This is where you’ll find all of the course content – literally hours and hours of video content to help you create your evergreen funnels, build out your product suite, and grow your audience.
You’ll also get the calendar of live group coaching calls (these take place every month).
There is also a new Guest Expert every single month inside The Passive Project teaching about different, important topics. You’ll jump in wherever we are for these!
You also get access to an entire Bonus stack (take a look in the payment details section below for the whole list!).
It’s both!
There are a ton of recorded lessons for you to take at your own pace, along with workbooks, swipe copy, templates and tools.
But there are also monthly live coaching sessions by our Guest Experts and by me (Gemma!) where you can ask questions.
And the group is a super engaged place to be with me, my team, and other members posting live all the time.
OK I get it. We are all busy.
But when it comes to your business, what if you DIDN’T have to wear that busy badge?
What if you could implement effective strategies that would help you earn an income with ease?
Because that is what we are all about in The Passive Project. We believe that you don’t have to hustle and grind for success. If you build and scale your business with focus, simplicity and clarity, it can actually give you so much time back in your day.
Totally! You can choose our Annual Plan or our VIP rate and you’ll get an entire year of access with no monthly payments!
When you choose the monthly plan, you can cancel at any time. No questions asked. If you choose the annal or VIP option, we stand by our 100% money-back guarantee. Just email us within 7 days of purchase. But we have a sneaky feeling you won’t, once you see how amazing all the resources and community on the inside are!
Send us an email to hello@gemmabonhamcarter.com + we’d be happy to answer!
What if your business really could make money on auto-pilot?
What if you didn’t have to hustle and live 24/7 on your phone?
What if you knew EXACTLY what to do to generate consistent sales?
IF YOU’RE THE TYPE OF PERSON WHO IS READY TO PUT IN THE WORK TO CREATE THE KIND OF BUSINESS YOU WANT, LET’S HOP TO IT.
WHEN YOU JOIN TODAY, YOU’LL GET INSTANT ACCESS TO EVERYTHING.
Billed monthly ($804/year)
- The Passive Project Method ($1,997)
- Monthly Guest Expert Training Series ($500/month, $6000/year)
- Live Group Coaching Calls with Gemma ($250/month, $3000/year)
- Plug-and-Play Swipe Vault ($997)
- Canva Template Library ($997)
- Quarterly “Behind The Scenes” Review ($2,000 per year)
- Private Facebook Community (priceless!)
- BONUS: Webinars That Work ($997)
- BONUS: $80K Live Launch Playbook ($297)
- BONUS: Sales Pages That Convert ($497)
- BONUS: CEO Spreadsheet ($197)
- BONUS: Tech Vault ($997)
- BONUS: Masterclass Series ($497)
2021 Annual price – LIMITED TIME DEAL!
- The Passive Project Method ($1,997)
- Monthly Guest Expert Training Series ($500/month, $6000/year)
- Live Group Coaching Calls with Gemma ($250/month, $3000/year)
- Plug-and-Play Swipe Vault ($997)
- Canva Template Library ($997)
- Quarterly “Behind The Scenes” Review ($2,000 per year)
- Private Facebook Community (priceless!)
- BONUS: Webinars That Work ($997)
- BONUS: $80K Live Launch Playbook ($297)
- BONUS: Sales Pages That Convert ($497)
- BONUS: CEO Spreadsheet ($197)
- BONUS: Tech Vault ($997)
- BONUS: Masterclass Series ($497)
- Pay once for all of 2021 and save $307!
Upgrade with a 1:1 Coaching Call
- The Passive Project Method ($1,997)
- Monthly Guest Expert Training Series ($500/month, $6000/year)
- Live Group Coaching Calls with Gemma ($250/month, $3000/year)
- Plug-and-Play Swipe Vault ($997)
- Canva Template Library ($997)
- Quarterly “Behind The Scenes” Review ($2,000 per year)
- Private Facebook Community (priceless!)
- BONUS: Webinars That Work ($997)
- BONUS: $80K Live Launch Playbook ($297)
- BONUS: Sales Pages That Convert ($497)
- BONUS: CEO Spreadsheet ($197)
- BONUS: Tech Vault ($997)
- BONUS: Masterclass Series ($497)
- Private 60 minute 1:1 strategy session with Gemma (to be booked within 6 months of purchase)
EARNINGS DISCLAIMER
Any earnings or income statements or examples shown through our website are only estimates of what might be possible now or in the future. There can be no assurance as to any particular financial outcome based on the use of our website. You agree that I am not responsible for your earnings, the success or failure of your personal or business decisions, the increase or decrease of your finances or income level, or any other result of any kind that you may have as a result of information presented to you through our website. You are solely responsible for your results.
TESTIMONIALS
I present testimonials and insights about other people’s experiences with my program for purposes of illustration only. The testimonials, examples, and photos used are of actual clients. They are not intended to represent or guarantee that current or future clients will achieve the same or similar results; rather, these testimonials represent what is possible for illustrative purposes only.
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GemmaBonhamCarter.com – All Rights Reserved – Terms & Conditions