Absolutely not.

This is YOUR business. And that means you get to do what feels in alignment with how you best operate.

I’m not going to make you pretend a webinar is live when it’s not.

I’m not about fake urgency.

And you don’t have to use any tactics that leave a bad taste in your mouth.

An evergreen sales experience can still be effective without all of those things (ask me how I know!) 😉

Nope.

You want to build an evergreen sales “machine” and test it to your warm, organic audience first.

Ads as often positioned as a miracle solution that can turn anyone into a successful entrepreneur. But you can spend thousands on ads and lose it all if your funnel and sales process are broken.

Once you have a funnel that you know converts, then you can scale it up like crazy using paid ads.

Short answer: It’s both. 

When you join you get instant access to all of The Passive Project course content. This will show you how to build out your evergreen sales funnel for your digital offer (step-by-step over 6+ comprehensive modules), create your product suite for your business, and so much more.

But you also get the benefits of a membership, like a new Guest Expert live training every month throughout the year. Monthly live group coaching calls with Gemma. New templates and tools dropping on the reg.  A private Facebook group to hang with your fellow members. It’s like having a biz coach and community in your back pocket to keep you moving the needle forward in your biz.

The Passive Project is the most ridiculous value for money out there. There are so many high-ticket courses and group coaching programs that cover the same type of material, but you have to fork over thousands (or tens of thousands). My aim here is accessibility. I want to reach as many entrepreneurs and make as big of an impact as possible, which means selling this at an un-inflated price point. 

As soon as you enroll, you get immediate access to The Passive Project student dashboard.

This is where you’ll find all of the course content – literally hours and hours of video content to help you create your evergreen funnels, build out your product suite, and grow your audience.

You’ll also get the calendar of live group coaching calls (these take place every month).

There is also a new Guest Expert every single month inside The Passive Project teaching about different, important topics. You’ll jump in wherever we are for these!

You also get access to an entire Bonus stack (take a look in the payment details section below for the whole list!). 

It’s a lot… get excited 🙂

It’s both!  

There are a ton of recorded lessons for you to take at your own pace, along with workbooks, swipe copy, templates and tools.  

But there are also monthly live coaching sessions by our Guest Experts and by me (Gemma!) where you can ask questions.  

And the group is a super engaged place to be with me, my team, and other members posting live all the time.

OK I get it. We are all busy. 

But when it comes to your business, what if you DIDN’T have to wear that busy badge?  

What if you could implement effective strategies that would help you earn an income with ease?  

Because that is what we are all about in The Passive Project. We believe that you don’t have to hustle and grind for success. If you build and scale your business with focus, simplicity and clarity, it can actually give you so much time back in your day.

Totally! If you choose our Annual option, you’ll only pay once per year. You then get to decide if you want to continue on next year (no pressure or commitment required!).

We want you to feel entirely comfortable enrolling. 

If you join The Passive Project and the fit isn’t right, simply request a refund within 7 days of purchase.

On the month-to-month, you can cancel anytime. No strings attached or sneaky 12-month commitment hidden in there.