BET ON YOURSELF + GO BIG IN YOUR BUSINESS

Create exponential course growth and start making sales while you sleep.

Create exponential course growth and start making sales while you sleep.

For course creators ready to automate, create an evergreen ecosystem, and level-up their marketing strategy... so they can turn their one-off launches into bigger, more consistent income.

Enroll Now →

Passive Project

Make this your biggest year in course sales yet.

I see you. You have created your course and run a few successful launches. Now you're ready to turn those one-off launches into more consistent income. You're ready to dial up the strategy and hit $10k, $20k or even $50k months with clarity and more ease.  

Hate to break it to you, but relying on live launches alone or one trendy Instagram sales hack that happens to be working right now isn't going to get you there. Building your business on a one-trick pony is like building a house on a shaky foundation - eventually it collapses. Instead, you need a strategic approach that creates a sustainable and smart business. One that maximizes sales without draining your time (true story: I've used this method and haven't had a $0 day since Jan 2020).

YOU HAVE THE COURSE.
NOW IT'S TIME TO BECOME A PASSIVE INCOME BOSS.

DO THESE SOUND FAMILIAR?

Live Launches are unpredictable

You've realized that live launches aren’t the ultimate answer for making money as a course business. The old way of selling courses with live launches alone can be thrilling (those big paydays on close cart day are fun!), but they come with a side order of exhaustion.

Plus, 2022 showed us that launches are unpredictable, with even the “biggest” course creators in the industry having inconsistent, lower launches than ever before. 

Funnels are harder than they look

Maybe you have already thought about “going evergreen”, so you watched someone else’s funnel and then tried to hack it. It seems easy - just a webinar and some emails, right? But when the sales didn't start flooding in, you were left not knowing why. Layering in an evergreen sales system is actually a lot more nuanced than it might seem. Building a funnel that will truly do all the heavy lifting of selling your course takes high-level strategy that goes beyond seeing the surface of someone else’s business. 

There are too many moving parts

How do live launches, evergreen funnels, social media marketing, and audience growth all work together in a way that isn’t overwhelming? What should you focus on first for the best ROI? And how can you stay ahead of the curve on what’s working today? With so many moving pieces in the world of marketing for online course creators, it’s easy to get stuck or spend too much time focusing on things that don’t really move the needle.

“The Passive Project has become the backbone of my growth. My motto is 'do what Gemma says' because it has paid off handsomely for me!”

— Dani Paige, Copywriter, DaniPaige.com

You Need

A PROVEN ROADMAP

Learn the strategy from someone who has been selling courses for 7 years using this hybrid approach, with yearly growth, millions in sales, and great profit margins. I’ve tested everything, so you don’t have to.

GUIDANCE FROM A HIGH LEVEL COACHING TEAM

Building funnels, running launches, and growing your audience are big CEO moves. Get further faster with support from our Elite Coaching Team and real-time behind the scenes lessons from my own business.

A DIVERSIFIED APPROACH

I’m not here with a “one magic trick!” kind of promise. I think it’s dangerous to build a business on one strategy alone. Instead, I share my proprietary hybrid approach that uses a few core strategies to maximize sales. We’re going to diversify your business so you never feel like you have all your eggs in one basket.

LET ME INTRODUCE:

The Passive Project

The program for established Course Creators who are ready to enroll students more consistently in their offers, build an evergreen sales system, and sustainably grow their revenue to 6-figures and beyond.

THE PROGRAM INCLUDES 3 CORE COURSES IN THE CURRICULUM THAT YOU'LL IMPLEMENT TO INCREASE YOUR CASHFLOW THROUGHOUT THE YEAR

(+ A BONUS TO ACCELERATE AUDIENCE GROWTH):

 Evergreen Experience

Build a personalized, evergreen sales “machine” that runs on autopilot. Forget pushy sales tactics, and instead create an experience where your new leads feel seen and excited to enroll in your course. This 21-day primary evergreen funnel will sell your course 24/7 and become the main lead magnet in your business. You’ll learn how to analyze the metrics so you can easily optimize your funnel over time, as your business evolves. No matter how big your business gets, getting sales notifications when you're away on vacay NEVER gets old.

COURSE #1

Value: $1497

Forever Funnel

Beyond your primary evergreen funnel (which is what you'll build in Course #1), you'll still want to make sales after that 21-day period. This is where long-term email marketing comes in! But it doesn’t always have to be real-time newsletters. Inside The Forever Funnel, you’ll learn a strategy that NO expert is talking about and build out a 6, 9 or 12-month email funnel to automate even more sales on a longer-term basis, so you can provide different “pathways to purchase” for your audience. As a bonus, we’ll show you how to sell secret upsells, downsells, and other offers, completely hands-off. 

COURSE #2
Value $997

Launch University

Evergreen is amazing (and you could leave it at that!), but we have seen that layering evergreen with live launches together creates the most maximized revenue potential. Running a few live promotions a year creates hype, awareness, injects fresh life into your course, and turns into a sweet sales spike in your Stripe dashboard. Inside Launch University, we're handing over our launch playbook and plug-and-play Launch Campaigns. Use these to run chill launches when you feel inspired to (and no, you don’t have to turn off the evergreen while you do it!).

COURSE #3
Value $997

Audience Accelerator

Once you have your evergreen system in place and chill launches planned, it’s time to pour fuel on the fire with accelerated lead growth. You'll go into the Audience Accelerator and select a “Lead Gen Sprint” each quarter to work on. These sprints include a variety of organic and paid marketing strategies to help you effectively grow your audience.

BONUS 
Value: $697

How does this sound?

THE RESULTS

01

Welcoming new students consistently into your offers and knowing they are being sold 24/7.

02

Launches that feel creative and fun, not stressful or lacklustre.

03

Audience growth strategies and email list building that feels intentional and worth it.

04

Understanding how to use metrics in your business to make data-driven decisions.

05

Increasing monthly revenue with a comprehensive offer suite and diversified ways for people to purchase.

Enroll Now →

HOW IT WORKS

no. 01

The Curriculum

The Passive Project includes a comprehensive curriculum with video lessons, templates and tools that you will use to build your evergreen ecosystem, run launches, grow your audience, and streamline your operations.

no. 02

The Calls

Every month you'll join a live group call with Gemma, where she will share new insights, behind-the-scenes of her business, new training, and dive into student Q&As. Besides Gemma’s calls, you will also get access to live calls with members of our Coaching Team for additional feedback and support. 

no. 03

The Community

The Passive Project isn't just offering a course; it's inviting you into an engaged, dynamic community of like-minded entrepreneurs. You know that saying - ‘your network is your net worth’? By joining us, you’re expanding your professional circle. We will help facilitate you teaming up for joint ventures, sharing visibility opportunities, and more. This isn’t just a group of ambitious peers - it’s your future collaborators, your sounding board, and your pathway to new opportunities.

IS THIS LIKE A group coaching program?

Absolutely.

The Passive Project is NOT just a self-study curriculum.

We offer in depth course content, but it also has a vibrant, real-time membership feel, bringing the best of both worlds together.

As a Member, You'll Receive: 

  • Monthly CEO Coaching Calls with Gemma, where she teaches a workshop on a hot topic and makes time for Q&A

  • Monthly Q&A Coaching Calls with our Paid Ads Specialist, Melissa Litchfield - bring your questions and get her conversion-focused eyes on your business

  • Quarterly Launch Clinics with Launch Expert, Chelsea Wallace, where you can plan a launch or debrief one

  • Weekly Feedback and Support inside our Students-only Facebook Group

  • Our Guest Expert Series - Every quarter, we bring in top minds from various fields in digital marketing to share their knowledge and insights

And the best perk?

Our digital magazine, Elevate, will hit your inbox every month. The magazine includes new articles from Gemma and industry experts, templates, swipe files, and more. It will become your new must-read every month.

Enroll Now →

from COPYWRITER,
CHRISTINE BLUBAUGH:

“The monthly calls with Gemma and templates alone are totally worth it!”

from katie

"This course gave me the courage to finally quit my job, and start my biz!"

Next Review

What do you want your business to look like a year from now?

GO FROM "COURSE CREATOR" TO CEO.

success stories

ELLEN MACKENZIE, SOCIAL MEDIA STRATEGIST

"My funnel is converting at 2% with cold traffic and my course sales went from $22k to $85k within a year!"

Learning Gemma’s strategy on how to do webinars resulted in a 7% conversion rate when I ran it live! PP completely changed the way I teach webinars and sell my offers. I always thought I ran "good" webinars but now my mind has been blown. I now have it on an evergreen funnel that’s converting at 2% with cold traffic and I’ve 4X’d my course sales in one year, from $22k to $85k!

be bold!

MEG SVEC, BAKERY BUSINESS ACADEMY

"I'm on track to do $250k this year. You changed my life, Gemma!"

Gemma has a completely no-nonsense approach to scaling and operating an online business. I appreciated that she's also a mom and understands the balance of running multiple businesses while juggling family life.  I'm on track to do $250,000 by the end of this year, which is just crazy! I was looking back at the goal I set at the beginning of the year and it was to make $50,000. That's how fast this has all happened. 

KRISTI ROWLES, ENNEAGRAM UNIVERSITY

"I cannot say enough about how PP changed my business, equipped me with confidence, and saw me through my recent $19k+ launch!"

Gemma’s Passive Project is the definition of undersell and overdeliver. It's JAM-packed with everything you need to evergreen your business. I’ve used it as a library for the last year building email funnels, crafting a killer webinar, and building an actual passive machine that will provide for my business for years to come. Even after a year in  PP, I still feel like there is so much value I haven’t gotten to work through yet. I’ve never purchased a program as valuable as Passive Project!

select the plan that works for you:

Payment Plan

  • Lifetime Access to all Curriculum (Evergreen Experience, Launch University, Forever Funnels, and more)
  • Monthly Live CEO Sessions with Founder, Gemma
  • Access to Private Community with Ongoing Support and Feedback
  • 1 Year Subscription to Elevate Magazine
  • Monthly Q&A Calls with Paid Ads Specialist, Melissa Litchfield
  • Quarterly Launch Clinics with Lead Coach, Chelsea Wallace
  • Quarterly Live Guest Expert Series
  • Access to the Members' Lounge with extra templates, swipes files, and more
  • Insider Perks + new content throughout the year
  • Lifetime Access to all Curriculum (Evergreen Experience, Launch University, Forever Funnels, and more)
  • Monthly Live CEO Sessions with Founder, Gemma
  • Access to Private Community with Ongoing Support and Feedback
  • 1 Year Subscription to Elevate Magazine
  • Monthly Q&A Calls with Paid Ads Specialist, Melissa Litchfield
  • Quarterly Launch Clinics with Lead Coach, Chelsea Wallace
  • Quarterly Live Guest Expert Series
  • Access to the Members' Lounge with extra templates, swipes files, and more
  • Insider Perks + new content throughout the year

6 Payments of $555

best value!

One Payment 

1 Payment of $2997

Enroll now and get 2023 pricing ($2k off)!

price increase alert

On Feb 1 2024, the price of Passive Project will be going up to $5k. Get in now to lock in at 2023 pricing! 

Enroll Now and Save  →

BONUS:
Get everything Gemma launches for the next 12 months

As a member of The Passive Project, you will now become a VIP and gain access to every new thing I launch for the next 12 months. Every workshop, every resource, every event… you get it all.

As a Manifesting Generator in the fast-paced world of digital marketing, I'm always creating, innovating, and moving forward – and I want you right there with me. This isn't just about keeping up; it's about being on the forefront, constantly equipped with the latest tools, strategies, and insights.


This is your chance to stay ahead of the curve. Get your all-access pass when you join The Passive Project.

Enroll Now →

“Gemma is relatable and smart as hell. I love her transparency. She's out there trying new things and then sharing what she learns so that we benefit. I love that! ”

— Jacqui Acree, EFT Practitioner and Passive Project Student

You're ambitious. I can feel it ;) 

But if you want to cut out the messy middle on the way to growing your course business, you want someone to tell you what works.

The Passive Project brings together the best of a course, membership, and group coaching program all rolled into one. And every year it gets a refresh to ensure the curriculum, deliverables, and support are aligned with getting students results. The 2024 version is the best it's ever been. If you've been looking to join a program to learn the higher-level strategies alongside a group of smart AF peers, this is it. 

you're in the right place.

AKA THE DREAM TEAM

Meet Your Elite Coaches:

Creator of The Passive Project and the blogger-turned-business strategist who grew her own 7-fig/year business with two kids, a small team, and part-time hours. 

Gemma Bonham-Carter

Launch Expert and Copywriter since 2016 who has worked behind the scenes on some of the biggest launches in the industry. Chelsea is the Lead Coach inside of Passive Project and is always available for support and feedback in our community.

Chelsea Wallace

Founder of Litchfield Media, a well-known paid ads agency for course creators and coaches. Melissa and her team run ad campaigns for various 6- and 7-figure entrepreneurs, including Gemma's! 

Melissa Litchfield

While not exactly a Coach, Samantha is the Project Manager for Passive Project and is an expert in all things systems and automation. She’s behind the scenes bringing Elevate to life each month and so much more.

Samantha Ste Marie

Let's Do This →

Build an evergreen funnel, selling your course on autopilot (our students usually work on this as their first project).

Increase your average monthly revenue by having multiple strategic ways of selling your courses and offers.

Have more consistency in your sales so you can breathe, take more breaks from your business, and feel creatively inspired again. 

Increase your launch revenue by using our proven campaigns and templates (and feel way more chill doing them!).

Build out your offer suite with secret upsells and downsells that increase your customer lifetime value and your bottom line.

Be a boss at email marketing, growing your list and making more sales from it daily.

Enroll Now →

kind words

“Inside PP, I never feel like just another member.  My questions get answered and Gemma is constantly challenging and coaching the members to win as course creators. ”

One recent win was when I took Gemma up on her challenge to create and sell a Black Friday offer and I made $6.5K in 7 days on this beta product! Gemma's an open book and always willing to share what she's also learning and working on in her business.

- DESOLA DAVIS, DESOLADAVIS.COM

kind words

“I didn't think it would be worth it. It was. I didn't think it would work for me. It did. I didn't think I'd be *that* success story. I am. ”

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- CAMILLE S.

In 2017, I created and launched my first course for bloggers. And even though I only made a few thousand bucks from it, I was hooked. I saw that using online courses, where I didn’t have to trade my time for dollars, was how I wanted to grow my business. Six years later, and multiple millions in revenue since, I have nailed the sweet spot. I work 25 hours/week, employ a lean team, have a great profit margin, and love what I get to do every day.

i can help because i've been there

With my first course, I didn’t know how to consistently make sales.

Getting founding students is amazing, but the launch-to-launch rollercoaster was inconsistent, unpredictable, and not easily scalable. Waiting until the next “open cart” to welcome students meant huge gaps between sales and I hated having all my eggs in one basket.

Instead, I discovered that building a robust evergreen system that sells my courses 24/7 (while still throwing in a fun launch every now and again) was the secret to maximizing sales.

The Passive Project is the only one of its kind because...

WE BRING TOGETHER EVERGREEN + LAUNCHING + marketing.

Some coaches teach their method of “going evergreen”, while others walk you through a launch style to plug and play into your business, and others focus only on audience growth.

And while all of those are great, the magic really happens when you strategically combine the strategies together.

This is why we focus on building out my 3-part hybrid system inside The Passive Project (I call it the “Triple Threat”... because it really is!).

AND WE DO IT ALONGSIDE YOU.

The Passive Project is not a self-study program. You can take the curriculum at your own pace, but we are here to help and coach you through it.

Inside the Members’ Lounge, you get access to monthly calls, support, and feedback. The Lounge is always buzzing with conversation, collabs, and connections.

And because we know things are changing so rapidly in the digital marketing and online course space, this is why we share the real, raw, behind-the-scenes of what’s working (and not working) now. There is no program where I share the full, transparent look at what’s happening in my business like I do inside Passive Project. This is your pass to it all.

The value is incredible. All you need to do is make the decision to join.

IMPLEMENT at your own pace

USE THE
COACHING TEAM
FOR SUPPORT

GET REAL-TIME MARKET
INSIGHTS

Follow a proven roadmap

This program includes everything you need to go big with your course business

This program includes

You have the vision. Let me hand you the strategy to make it a reality…

everything

you need

to GO BIG WITH YOUR COURSE business

If you want this to be the year that you finally commit to:

Creating a life-changing business.

Building a system that will increase your sales.

Attracting your dream clients and working on a business that lights you up.

Building a hands-off sales system so you can spend more time operating in your zone of genius.

Creating and sustaining processes and systems for added efficiency and profitability. 

Feeling more balanced, and rested, and in alignment with what you're wanting to create for your life.

Enroll Now →

Join the Crew

Get your money back if it'S NOT THE RIGHT FIT.

Try it for 7 days

If you join PP and find that the fit isn’t right, request a refund within 7 days of purchase and we will send you 100% of your money back. There are no strings attached, no forms to fill out, and nothing to prove. We know this program has incredible value and want you to feel confident enrolling in it. 

100%

money back guarantee

This      for you if:

is

YOU HAVE ALREADY SUCCESSFULLY LAUNCHED AT LEAST ONE COURSE OR GROUP COACHING PROGRAM...

YOU ARE A PERSONAL BRAND ENTREPRENEUR…

YOU ARE AMBITIOUS AND LOOKING FOR HIGH LEVEL STRATEGY…

It's probably        for you if...

not

YOU HAVEN’T LAUNCHED ANY DIGITAL OFFERS YET

YOU DON'T HAVE AN AUDIENCE OR EMAIL LIST

YOU ONLY SELL HIGH TICKET PROGRAMS ($5K+)

QUESTIONS

What kind of evergreen funnel do you teach?

Most people think that evergreen funnels need to have a thousand countdown timers and fake urgency. That’s NOT what we do inside The Passive Project. The type of funnel we recommend for our 21-day primary evergreen funnel is webinar and email based. We have hundreds of success stories from past clients with this model. However, if you want to switch up the webinar for a private podcast series or video series, we show you how to do that. The most important part of a funnel isn’t actually the way the content is delivered, it’s about the content itself and knowing how to craft a sales experience that effectively uses internal motivation, external urgency, and a personalized experience for your audience. Once you've built your primary evergreen funnel, we layer a second funnel on top - the "Forever Funnel".

What’s the difference between an evergreen funnel and a forever funnel?

The way we teach growing an online course business is by bringing together three strategies: 1) A primary evergreen funnel, 2) A forever funnel, and 3) Live launches. We call it the Triple Threat... because it works! The primary evergreen funnel is your main funnel that you direct leads into right away and lasts around 21 days. The forever funnel is something you can build out afterwards that can last anywhere from 3 to 12 months. It is a longer term funnel that offers new and different “pathways to purchase” for your leads. Pairing the two together means that you give your subscribers multiple chances and ways to enroll at the time that makes sense for them.

Do I need to run ads to make this work?

Not necessarily! We always recommend you start out by building your funnel and testing it with warm, organic traffic first. This means your social media, visibility opportunities, or any other ways you grow your audience. Once you know your funnel converts, then we recommend running ads to it so that you can speed up your rate of growth. Inside The Passive Project, we have curriculum on how to run effective ads and also have our Ads Specialist, Melissa Litchfield (owner of Litchfield Media), available for your questions each month in a live Q&A call.

There isn’t a set time commitment required for Passive Project. You’ll ebb and flow as you implement different parts of the curriculum. Building your primary evergreen funnel will be a big project that will take around 20 hours. The Forever Funnel will take around 5-10 hours. Running a launch campaign might take you only 10-15 hours given how much time our templates will save you. Our biggest tip would be to put the calls on your calendar and block off 3-4 hours a week to work on your business (instead of always "in" it!). The students who show up for the calls are the ones who make the most progress. We have a high number of returning students who re-enroll in The Passive Project every 12 months, to continue their access to the coaching team, ongoing education, and new strategies. Show up and we'll keep you moving forward with momentum!

This is a high level program and not a month-to-month membership. Therefore this is a payment plan and not a "cancel anytime" membership. You are paying for access to a full year and lifetime access to the curriculum. Once your 12 months are up, you will be offered to renew and stay inside the Members' Lounge at a special alumni rate.

You will receive lifetime access to the core curriculum. This means that even after you are no longer a member inside The Passive Project, you still get to keep the Evergreen Experience, Forever Funnel, Launch University and every new thing Gemma launches during those 12 months you have access.

As soon as you enroll, your access to the Members' Lounge, which includes monthly calls, coaching support, the community, and Elevate magazine will begin. Once your 12 months are up, that access will disappear. You will be offered to renew with a special month-to-month alumni rate if you wish to stay. Many of our members stay for multiple years... the community is that good! ;)

We want you to feel comfortable enrolling in The Passive Project. If you join and find that the fit isn’t right, simply request a refund within 7 days of purchase. Please note that the split pay option is a payment plan, not a month-to-month membership. Because of the nature of digital products, this is a generous refund policy. Don’t be the person who joins, downloads every available thing, and then asks for their money back. It’s just bad karma ;)

As soon as you enroll, you will get immediate access to The Passive Project curriculum. This is where you’ll find all the step-by-step content to set up your evergreen funnel, forever funnel, run your live launches, build your offer suites, and even grow your audience. Beyond the curriculum, you’ll get access to the Passive Project Members’ Lounge. This is the interactive component of the program and includes: 
  • 1 Year Access to our Private Members' Lounge, hosted on Facebook
  • 1 Year Access to our Lead Coach, Chelsea Wallace, for weekly feedback
  • 12 Monthly CEO calls with Founder, Gemma Bonham-Carter
  • 12 Monthly Q&A calls with Conversion and Ads Strategist, Melissa Litchfield
  • 4 Quarterly Launch Clinic calls with Launch Expert, Chelsea Wallace
  • 1 Year Subscription to Elevate: Our monthly Members-Only Magazine with articles, strategies, templates, + more
  • An “All Access Pass” to everything new Gemma launches for 12 months

What do I get when I join?

What’s the time commitment?

Can I cancel anytime?

How long do I get access? 

What’s the refund policy?

Anxious about the tech stuff? Don’t stress. The Passive Project breaks down complex processes into easy-to-follow steps. You don't need to be a tech wizard to succeed here. Our team guides you through every funnel, every launch, making sure you're confident and in control. We don’t force you into a certain tech stack, but instead lay out your options that you can make work with your current systems. 

The tech scares me!

Wondering if our content is up-to-date? I get it, you want to know this stuff works in the current landscape. The digital course world is ever-evolving, and so are we. The Passive Project isn't just a static course; it's a living, breathing ecosystem of current strategies and real-time insights. We continuously update our material to keep you ahead of the curve, ensuring you're always leveraging the most effective, cutting-edge methods in the industry. It’s also why we offer real-time workshops and calls every month, because we want to keep you in the loop of trends and shifts as they are happening.

Is this curriculum up to date?

While this isn’t a step by step course on how to grow your audience on every platform, we do have a “quick start” module for each audience growth platform we cover in our Audience Attraction System. In addition to that, we love bringing Guest Experts in to cover lead gen strategies that are working now. For example, because we know that Instagram Reels are currently an effective strategy, we have Jumer Adalin providing trending Reels and Audios in each issue of Elevate magazine, so you can fast track your Instagram growth.

Do you cover audience growth?

I’m always learning, always testing, and as a Manifesting Generator (the Human Design peeps will know!), I move fast. This means that I’ll be creating and diving into a lot of hot topics in 2024. Beyond sharing real-time results from my own launches and funnels, I will also be covering topics that I feel are really important for course creators right now: building social media funnels using ManyChat, creating magnetic marketing so you can stand out from your competitors, latest hacks on using AI to speed everything up, nailing your email marketing strategy, and more. I’ve got a LOT up my sleeve for the next 12 months. Get ready!

What are some of the themes we can expect from Gemma in 2024?

Let's do this thing.

SO WHAT ARE YOU WAITING FOR?

select the plan that works for you:

Payment Plan

  • Lifetime Access to all Curriculum (Evergreen Experience, Launch University, Forever Funnels, and more)
  • Monthly Live CEO Sessions with Founder, Gemma
  • Access to Private Community with Ongoing Support and Feedback
  • 1 Year Subscription to Elevate Magazine
  • Monthly Q&A Calls with Paid Ads Specialist, Melissa Litchfield
  • Quarterly Launch Clinics with Lead Coach, Chelsea Wallace
  • Quarterly Live Guest Expert Series
  • Access to the Members' Lounge with extra templates, swipes files, and more
  • Insider Perks + new content throughout the year
  • Lifetime Access to all Curriculum (Evergreen Experience, Launch University, Forever Funnels, and more)
  • Monthly Live CEO Sessions with Founder, Gemma
  • Access to Private Community with Ongoing Support and Feedback
  • 1 Year Subscription to Elevate Magazine
  • Monthly Q&A Calls with Paid Ads Specialist, Melissa Litchfield
  • Quarterly Launch Clinics with Lead Coach, Chelsea Wallace
  • Quarterly Live Guest Expert Series
  • Access to the Members' Lounge with extra templates, swipes files, and more
  • Insider Perks + new content throughout the year

6 Payments of $555

best value!

One Payment 

1 Payment of $2997

Enroll now and get 2023 pricing ($2k off)!

price increase alert

On Feb 1 2024, the price of Passive Project will be going up to $5k. Get in now to lock in at 2023 pricing! 

Enroll Now and Save  →

BONUS:
Get everything Gemma launches for the next 12 months

As a member of The Passive Project, you will now become a VIP and gain access to every new thing I launch for the next 12 months. Every workshop, every resource, every event… you get it all.

As a Manifesting Generator in the fast-paced world of digital marketing, I'm always creating, innovating, and moving forward – and I want you right there with me. This isn't just about keeping up; it's about being on the forefront, constantly equipped with the latest tools, strategies, and insights.


This is your chance to stay ahead of the curve. Get your all-access pass when you join The Passive Project.

Enroll Now →

3

Step-by-Step Courses You'll Receive

12

Issues of Elevate Magazine per Year

28

Happy PP Students since 2019

Live coaching calls you get to join per year

1200+

let's MAKE IT HAPPEN

Build a strategic, smart system to make more course sales and transform your business.

Let's Do This Thing →