Forget fake webinars and fake urgency. That’s not what we do here. The evergreen funnels we teach are longer than industry standards, tailored to fit your product and audience, integrate thought leadership marketing, and are designed to convert.

Whether you prefer webinars, private podcast series, or video funnels, we show you how to craft a sales experience that taps into real buyer psychology. And here’s the secret: it’s not about flashy tactics; it’s about personalized, strategic messaging that works. Once your Primary Funnel is live, we’ll layer on the Forever Funnel for even more long-term results.

Think of the Primary Funnel as your main sales engine. It’s a 10–30 day system that nurtures leads and closes sales quickly.

The Forever Funnel is your long game—a series of strategic email sequences that keep leads engaged and buying for months (or even years) after joining your list. Together, these funnels give you multiple opportunities to convert leads at the right time for them. It’s the secret sauce to maximizing lifetime customer value.

Nope. Start with organic traffic—social media, collaborations, or any visibility opportunities you’re already leveraging. Once your funnel is converting, then it’s time to scale with ads.

Inside Passive Project, we not only teach you how to build a funnel that’s ready for paid traffic, but you’ll also get monthly Q&A access to our ads strategist, Melissa Litchfield. She’ll make sure every dollar you spend works as hard as you do.

No. This isn’t a month-to-month membership. When you enroll, you’re committing to a full year of coaching and support. After that, you’ll have the option to renew at a special alumni rate or stay for monthly access to our Members’ Lounge.

You get lifetime access to the core curriculum. Even if you decide not to renew your membership after the first year, the content you’ve unlocked (Evergreen Experience, Forever Funnel, Launch University, etc.) will always be yours.

Your 12 months of coaching calls, community access, and Elevate Magazine begin the day you enroll. Once your year is up, you can renew at an exclusive alumni rate if you want to keep the momentum going.

We’re confident that Passive Project delivers incredible value, but we also understand that alignment is everything. Please reach out to us with questions before enrolling, if you’re unsure if the fit is right. Because you get immediate access to all the digital curriculum, we do not offer refunds.

However, if the program isn’t the right fit for you, reach out to us within 48 hours of purchase, and we’ll work with you to explore your options.

Absolutely. You don’t need to be a tech wizard to succeed with Passive Project. We break down complex processes into simple, actionable steps. You don’t need a fancy tech stack to see results.

Yes! This isn’t a static program. Passive Project is a living, breathing ecosystem of current strategies and insights. We continuously update our materials to reflect what’s working now. And the best part is that you’ll get real-time coaching from Gemma and Guest Expert workshops to keep you ahead of the curve. The coaching aspect of this program is very real-time.

Yes, but this isn’t the main focus of our program. Our Audience Attraction System includes quick-start modules for different platforms so you can grow your audience where it matters most.

However, Gemma does love to talk audience growth strategies in her coaching sessions, is happy to answer questions on the private podcast feed about this, and we bring in guest experts to talk lead gen!

Amazing! The AI micro tools we will be releasing in 2025 are designed to complement your current systems, not replace them. Our quarterly micro-tools focus on sales campaigns, funnel automation, and email strategy—all tailored to course creators.