QUESTIONS

What kind of evergreen funnel do you teach?

Most people think that evergreen funnels need to have a thousand countdown timers and fake urgency. That’s NOT what we do inside The Passive Project. The type of funnel we recommend for our 21-day primary evergreen funnel is webinar and email based. We have hundreds of success stories from past clients with this model. However, if you want to switch up the webinar for a private podcast series or video series, we show you how to do that. The most important part of a funnel isn’t actually the way the content is delivered, it’s about the content itself and knowing how to craft a sales experience that effectively uses internal motivation, external urgency, and a personalized experience for your audience. Once you've built your primary evergreen funnel, we layer a second funnel on top - the "Forever Funnel".

What’s the difference between an evergreen funnel and a forever funnel?

The way we teach growing an online course business is by bringing together three strategies: 1) A primary evergreen funnel, 2) A forever funnel, and 3) Live launches. We call it the Triple Threat... because it works! The primary evergreen funnel is your main funnel that you direct leads into right away and lasts around 21 days. The forever funnel is something you can build out afterwards that can last anywhere from 3 to 12 months. It is a longer term funnel that offers new and different “pathways to purchase” for your leads. Pairing the two together means that you give your subscribers multiple chances and ways to enroll at the time that makes sense for them.

Do I need to run ads to make this work?

Not necessarily! We always recommend you start out by building your funnel and testing it with warm, organic traffic first. This means your social media, visibility opportunities, or any other ways you grow your audience. Once you know your funnel converts, then we recommend running ads to it so that you can speed up your rate of growth. Inside The Passive Project, we have curriculum on how to run effective ads and also have our Ads Specialist, Melissa Litchfield (owner of Litchfield Media), available for your questions each month in a live Q&A call.

There isn’t a set time commitment required for Passive Project. You’ll ebb and flow as you implement different parts of the curriculum. Building your primary evergreen funnel will be a big project that will take around 20 hours. The Forever Funnel will take around 5-10 hours. Running a launch campaign might take you only 10-15 hours given how much time our templates will save you. Our biggest tip would be to put the calls on your calendar and block off 3-4 hours a week to work on your business (instead of always "in" it!). The students who show up for the calls are the ones who make the most progress. We have a high number of returning students who re-enroll in The Passive Project every 12 months, to continue their access to the coaching team, ongoing education, and new strategies. Show up and we'll keep you moving forward with momentum!

This is a high level program and not a month-to-month membership. Therefore this is a payment plan and not a "cancel anytime" membership. You are paying for access to a full year and lifetime access to the curriculum. Once your 12 months are up, you will be offered to renew and stay inside the Members' Lounge at a special alumni rate.

You will receive lifetime access to the core curriculum. This means that even after you are no longer a member inside The Passive Project, you still get to keep the Evergreen Experience, Forever Funnel, Launch University and every new thing Gemma launches during those 12 months you have access.

As soon as you enroll, your access to the Members' Lounge, which includes monthly calls, coaching support, the community, and Elevate magazine will begin. Once your 12 months are up, that access will disappear. You will be offered to renew with a special month-to-month alumni rate if you wish to stay. Many of our members stay for multiple years... the community is that good! ;)

We want you to feel comfortable enrolling in The Passive Project. If you join and find that the fit isn’t right, simply request a refund within 7 days of purchase. Please note that the split pay option is a payment plan, not a month-to-month membership. Because of the nature of digital products, this is a generous refund policy. Don’t be the person who joins, downloads every available thing, and then asks for their money back. It’s just bad karma ;)

What do I get when I join?

What’s the time commitment?

Can I cancel anytime?

How long do I get access? 

What’s the refund policy?

Anxious about the tech stuff? Don’t stress. The Passive Project breaks down complex processes into easy-to-follow steps. You don't need to be a tech wizard to succeed here. Our team guides you through every funnel, every launch, making sure you're confident and in control. We don’t force you into a certain tech stack, but instead lay out your options that you can make work with your current systems. 

The tech scares me!

Wondering if our content is up-to-date? I get it, you want to know this stuff works in the current landscape. The digital course world is ever-evolving, and so are we. The Passive Project isn't just a static course; it's a living, breathing ecosystem of current strategies and real-time insights. We continuously update our material to keep you ahead of the curve, ensuring you're always leveraging the most effective, cutting-edge methods in the industry. It’s also why we offer real-time workshops and calls every month, because we want to keep you in the loop of trends and shifts as they are happening.

Is this curriculum up to date?

While this isn’t a step by step course on how to grow your audience on every platform, we do have a “quick start” module for each audience growth platform we cover in our Audience Attraction System. In addition to that, we love bringing Guest Experts in to cover lead gen strategies that are working now. For example, because we know that Instagram Reels are currently an effective strategy, we have Jumer Adalin providing trending Reels and Audios in each issue of Elevate magazine, so you can fast track your Instagram growth.

Do you cover audience growth?

I’m always learning, always testing, and as a Manifesting Generator (the Human Design peeps will know!), I move fast. This means that I’ll be creating and diving into a lot of hot topics in 2024. Beyond sharing real-time results from my own launches and funnels, I will also be covering topics that I feel are really important for course creators right now: building social media funnels using ManyChat, creating magnetic marketing so you can stand out from your competitors, latest hacks on using AI to speed everything up, nailing your email marketing strategy, and more. I’ve got a LOT up my sleeve for the next 12 months. Get ready!

What are some of the themes we can expect from Gemma in 2024?