I’m a multiple 7-figure business owner and pattern-spotter who helps entrepreneurs build business systems, funnels, and marketing campaigns that actually work.
Very into: systematic thinking and proving things work before promoting them.
Avoiding guru nonsense since 2010.
Over the past decade, I’ve helped thousands of entrepreneurs—course creators, coaches, and service providers—increase their revenue while working smarter and creating more space for the things that matter.
Because the real win isn’t just more dollars in the bank. It’s more choice.
As the surprise baby sister in a blended family with much older half-siblings who didn’t really see me as part of their world, I grew up on the outside, looking in.
While they kept their distance, I became a unit with my parents — two scientists who brought me along to international conferences and dinner parties.
I sat quietly in rooms full of academics, absorbing everything. Their “test, analyze, test again” mindset sunk in.
So when I built my first digital offers, I wasn’t the loudest voice on the internet. I was the quiet experimenter testing strategies, tweaking systems and refusing to teach anything I couldn’t prove worked, again and again.
That method? It’s what turned into a multi–7-figure business.
2010
Launched my first blog (and my online business journey)
I started a home decor blog while still working my 9–5 in Public Health. It was a creative outlet at first — but quickly became the foundation for a whole new direction.
The experimentation era
2010–2016
2013
Became a mom & quit my 9–5
I had my first baby and took the big leap, leaving my traditional job and decided to go all-in on myself. I was scrappy and relentless.
Welcomed baby #2 & launched my first online course for bloggers
2016
2024
Lived abroad with my family in France for a year
My business gave us the freedom to relocate for a year abroad, enrolling the kids in school and living a dreamy life in the south of France. Still did 7-figures that year despite working less than ever. That year confirmed everything I believe about entrepreneurship and lifestyle design.
Pivoted into helping course creators
2019
2020
Helped entrepreneurs thrive online (when the world went virtual)
As online business exploded, I helped thousands of creators launch their courses, programs, and digital offers. I refined my frameworks, scaled my programs, and grew my audience like never before.
2022
Hit my first million-dollar year
After years of building quietly and steadily, I crossed 7-figures/year in revenue — without a massive team or burnout. Just smart offers, strategic systems, and great profit margins.
Began real estate investing business
2021
2017–2018
Hit 6-Figures and Built evergreen systems
I doubled down on digital products and evergreen funnels. My “Launch Your Shop” course for bloggers made 6-figures in one year. I was floored.
Brought AI into my business (before most people knew what it was)
2023
Still building, teaching, and travelling
Today
I was building online courses before they went mainstream.
I built an email list when everyone else was chasing follower counts.
I turned quiet observation into a kind of superpower that helps me see the gaps in a system, the untapped potential, or the possibilities in a path no one else is looking at.
I adopted AI before most people could spell ChatGPT.
I hosted one of the first AI summits for digital entrepreneurs.
These days, you’ll find me working from my sunny loft office in Ottawa — or off enjoying a café halfway across the world.
Because despite what Instagram says, freedom isn’t working from a beach in Bali. It’s building a business that lets you close the laptop when you get there.
In 2024, I spent a year living in France with my husband and two kids (and it won't be our last).
I take 10+ weeks off a year
I attend every kids sports game.
I hit up the gym and sauna daily.
I’ve travelled to 50+ countries.
Come for the business + AI strategies that actually work, plus the unfiltered BTS of running a company, wrangling kids, and living for the next trip (or Below Deck binge).
Instagram
Follow along →
Podcast
Tune In Now →
Pinterest
Peek my boards →
follow
gemma