Ep132: How Ellen Mackenzie grew her course sales from $22k to $85k in a year

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Gemma here.

I'm your OG business coach who teaches AI and marketing to online entrepreneurs. With 20,000+ students, 12+ years in online business, and 7-figures/year in revenue... I have thoughts to share! So glad you're here. 

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Today, we’re chatting with one of our Passive Project Members: EllenMackenzie. 

Ellen is a Social media strategist and coach offering 1:1 social media services and training for other women who wish to build their own SMM business.

In this episode, she is sharing:

  • How she 4x my course sales in one year (US $22k in 2021 to US $85k in 2022)
  • How courses can change your business for 1:1 service providers
  • How TikTok and Youtube generated the most organized leads for her business

Let’s no forget some kind words she had to say about her experience inside of The Passive Project:

“Learning Gemma’s strategy on how to do webinars resulted in a 7% conversion rate! It’s the first time ever I’ve actually had people buy live on a webinar! PP completely changed the way I teach webinars and sell my offers.

I always thought I ran “good” webinars but now my mind has been blown. I realized how much I was hiding my offer at the end and felt guilty trying to sell to people. That mindset shift has been my biggest win from the program. I now have it on an evergreen funnel that’s converting at 2% and I’ve 4X’d my course sales in one year, from $22k to $85k!”

  • Visit her website here.
  • Follow her on IG here.

Want to learn more about The Passive Project? Check it out here!

Click ‘play’ to listen:

Ep132: How Ellen Mackenzie grew her course sales from $22k to $85k in a year

ABOUT THE AUTHOR

Gemma Bonham-Carter

Gemma Bonham-Carter has been making money online since before Instagram hit your phone—becoming a go-to expert in online courses, email marketing, and now AI.

She's the founder of AI All Stars and the popular annual summit AI Unlocked, and has helped over 20,000 entrepreneurs build profitable businesses that leave room for a life they love. When she's not teaching entrepreneurs how to work smarter with AI, you'll find her on the sidelines of her kids sports games, planning her next travel adventure, or enjoying a flat white at whatever café she's discovered this week.


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