Episode 187 | You need a Brand Book for your business (+ here’s how to build one)

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Gemma here.

I'm your OG business coach who teaches AI and marketing to online entrepreneurs. With 20,000+ students, 12+ years in online business, and 7-figures/year in revenue... I have thoughts to share! So glad you're here. 

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What’s up, friends? Today, I’m diving into a game-changing tool that’s been keeping me sane, organized, and saving time in my business lately—my business brand book!

Ever feel like you’re juggling a million things—managing social media, creating content, onboarding team members, launching offers, and more? Same here. That’s why I’m sharing the lowdown on my business’s secret weapon: a comprehensive brand book.

A brand book is like your business’s ultimate playbook. Think of it as a one-stop shop that captures everything from your brand’s aesthetics and messaging to your content strategy and audience insights. Whether you’re delegating tasks to a team member, writing copy, or briefing someone on a new project, having a brand book means all the details you need are in one place.

In this episode, I break down what’s inside my brand book and how you can create one that’ll keep your business running smoothly, help you save time, and reduce stress.

What you’ll learn:

  • What exactly a brand book is and why every business needs one.
  • A step-by-step breakdown of the sections in my brand book, from brand aesthetics to audience insights.
  • How I use ChatGPT and AI tools to help build and populate my brand book.
  • The benefits of having a brand book for delegating tasks, maintaining consistency, and speeding up content creation.
  • How you can create your own brand book without spending weeks on it.
  • Special promo for my masterclass on building your brand book—grab it while it’s hot!

Click play and tune in! 

Your Next Steps:

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Episode 187 | You need a Brand Book for your business (+ here’s how to build one)

ABOUT THE AUTHOR

Gemma Bonham-Carter

Gemma Bonham-Carter has been making money online since before Instagram hit your phone—becoming a go-to expert in online courses, email marketing, and now AI.

She's the founder of AI All Stars and the popular annual summit AI Unlocked, and has helped over 20,000 entrepreneurs build profitable businesses that leave room for a life they love. When she's not teaching entrepreneurs how to work smarter with AI, you'll find her on the sidelines of her kids sports games, planning her next travel adventure, or enjoying a flat white at whatever café she's discovered this week.


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