Episode 208 | 18 Weeks Off and Still Hit $1M: My 2024 “Coast” Year

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Gemma

I'm your OG business coach who teaches marketing and AI to personal brand entrepreneurs. After over 19,000 students and 10+ years in online business... I have things to say. 

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In this kickoff episode for 2025, Gemma reflects on her “coast year” of 2024, a year filled with travel, family time, and strategic business maintenance. 


She shares a behind-the-scenes look at how she worked just 60% of the year, still hit $1M in gross revenue, and what lessons she’s carrying into the new year. Plus, Gemma teases next week’s masterclass, where she’ll be sharing even more insights to help course creators and coaches crush 2025.

What You’ll Learn in This Episode:

  • What a “coast year” looks like for a 7-figure business owner.
  • Highlights from 2024, including record-breaking launches and leaning into AI.
  • Lessons learned from flops like funnel neglect and stalled email list growth.
  • How Gemma’s systems and strategies kept her business thriving.
  • A teaser of what’s to come in Gemma’s January 22nd masterclass.

Your Next Steps:

Click ‘play’ to listen:

Come for the business + AI strategies that actually work, plus the unfiltered BTS of running a company, wrangling kids, and living for the next trip (or Below Deck binge).

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