In this episode of The Course Creator Show, I’m joined by marketing powerhouse Veronica Romney, a seasoned marketer with 17 years of experience, including working with Tony Robbins, Boss Babe, and multi-billion-dollar companies. She’s here to break down her innovative concept of Identity Marketing—a transformative approach that puts the spotlight on your audience’s identity rather than your brand’s.
We dive into how understanding your audience’s self-concept and aspirations can elevate your marketing strategy to a whole new level. Veronica shares personal stories, actionable strategies, and inspiring examples (including Harley Davidson and Taylor Swift!) to help you connect with your audience in a way that fosters long-term loyalty.
Whether you’re a small business owner, a course creator, or just looking to refine your marketing message, this episode will help you rethink how you approach your audience. Let’s roll the tape!
What You’ll Learn:
- The difference between brand identity and buyer identity
- What “Identity Marketing” really means and why it’s a game-changer
- How Veronica’s personal journey inspired her book
- Actionable steps to uncover your audience’s identity
- How to adapt your marketing if you or your audience is evolving
What You’ll Learn in This Episode:
- Why Kate’s evergreen funnel stopped working in 2024—and how she revamped it for better results.
- The lessons learned from her first live launch and how affiliate partners played a key role.
- Why experimenting with strategies kept her excited and inspired in her business.
- How a simple Black Friday campaign boosted sales and set the stage for future launches.
- Insights into balancing experimentation, audience trust, and staying adaptable in a competitive market.
Mentioned Resources:
- Veronica’s book, Identity Marketing
- Follow Veronica on Social
Your Next Steps:
- Work with Me
- What I Use to Run My 7-Figure Business
- Get my $100K Launch Emails
- Launch Your Course
- Connect on Social
