Looking for a fresh take on launching that doesn’t require posting 15 Instagram stories a day? Holly Marie Haynes just cracked the code on what she calls an “antisocial launch,” and the results are mind-blowing.
I’m sitting down with Holly, a business strategist and podcasting pro who helps entrepreneurs build full-time income on part-time hours. She just wrapped up her eighth launch of Antisocial School using a combination that sounds almost too good to be true: a private podcast series, custom AI bots, and zero dependency on social media. The kicker? She sold out all 15 spots at $2,500 each, with most people buying in the first 24 hours.
Holly’s approach came out of necessity during the pandemic when she was juggling twin kindergarteners, a corporate job, and couldn’t post on social media due to her executive role. What started as a workaround became a repeatable, scalable system that’s now generated consistent sellouts across eight launches over three years.
In this episode, Holly breaks down exactly how she combines a five-episode private podcast (10 minutes each!) with a live workshop, AI bots that actually help students implement faster, and strategic email segmentation to create launch experiences that feel both automated and deeply personal. We’re talking about the tech stack, the timeline, what worked, what didn’t, and why this approach might be perfect for busy entrepreneurs who want results without the social media hamster wheel.
What you’ll learn:
- How Holly’s “antisocial launch” strategy sells out 15 spots at $2,500 without heavy social media dependency
- The exact structure of her private podcast funnel that hasn’t changed in three years but keeps delivering results
- Why she added custom AI bots to each module and how they transformed student preparation and call quality
- The 8-week timeline breakdown from prelaunch to cart close (and why this one was longer than usual)
- How strategic email segmentation during launch can boost conversions
- The perfect tech stack for private podcasts, AI integration, and course delivery
- Why prelaunch is everything and how to create congruent lead magnets that actually convert
- What happens when someone steals your content mid-launch (and how to push through anyway)
Resources Mentioned in this Episode:
- Ditch the Social Drama private podcast
- Hello Audio (private podcast platform)
- Kajabi (course platform)
- ChatGPT (for custom AI bots)
- ConvertKit (email marketing)
- The Pattern app (birth chart/human design tool)
Your Next Steps:
Click ‘play’ to listen:
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