I’m a tell-it-like-it-is business strategist, known for zero fluff, clear strategies, and data over drama.
There isn’t a one-size fits all approach to growing a successful online business, but using online courses and digital products at the core of your business model can create an incredible level of freedom.
And that’s what I’m here for. Your business shouldn’t be your whole life – it should be the vehicle that helps create your dream life. And I’m going to help you build it.
After getting my undergrad degree from Queen’s University (I’m from Ontario, Canada), I got my Master’s in Public Health from a fancy school in London, England. I thought I would change the world, working for global health non-profit organizations.
But when I got pregnant with my daughter a few years later, everything changed.
I knew the 9-5 life wasn’t for me, although I had worked for some amazing organizations.
I wanted to be home more, have the flexibility to design my days, make memories with my family, and have total freedom (probably my enneagram 3 or Aries coming through).
Sitting in my car, 9 months pregnant and ready to pop, I decided to re-write my story.
I already had started a creative side hustle for fun – a home decor blog.
From there, I tried about 3,495 business ideas. Working with brands, affiliate marketing, decorating weddings, interior decorating projects, hosting craft workshops, designing websites, selling handmade goods at craft fairs, starting an Etsy shop…
… but I finally nailed it when I launched my first online course for other bloggers.
No, I didn’t become an overnight success with my first course.
But I did realize that my passion was in teaching, I loved digital marketing, and I could make real money doing this.
(my first launch brought in a few thousand bucks and it felt like I hit the jackpot!)
That course turned into another one, and after 3 years of working with bloggers, I pivoted into teaching entrepreneurs how to create and scale their own online courses. Despite working part-time while raising my kids, my revenue has consistently grown…
$500k in 2020.
And $700k in 2021.
Steady, sustainable growth with a small part-time team and a chill attitude toward business.
(FYI, gross profit numbers don’t tell the full story and I hate clickbait, so for context, my profit margins shifted from 75% in the early years, down to about 50% in 2021 as I added team members and paid ads)
But it’s not actually all about the money.
It’s about creating a life on my terms. One where I get to do work I love, have time to hang with my kids, travel the world, give back to causes I care about, and pursue my other passions (I’m looking at you, real estate investing).
Getting to work with students and watch them make this happen for themselves is life-changing.
From quitting their jobs, to funding full maternity leaves, to making a sweet side income, my students have done amazing things.
Over 8,000 entrepreneurs have purchased my programs and resources and we have incredible stories over on our Results page.
Are you ready to be the next success story?
Want to learn how to grow your business over the airwaves? Tune in to the latest podcast episode for insights, strategy, and the latest interviews.
We’re dropping mad value every week over on our growing YouTube channel. Come watch the latest tutorial (bring a notebook!).
I’m a wannabe HGTV star. I could watch house decorating and real estate shows all day long. From small do-it-yourself projects that I documented on my original blog (see it here!) to huge renovations, I’ve done it all and loved every second.
I got my Masters degree in Public Health at the London School of Hygiene and Tropical Medicine. I thought I would work my whole career in global maternal health initiatives. These days, I donate money to those causes I feel passionately about. Eventually, I’d like to have a formal charitable arm of my business.
I’ve been building passive income way before starting an online business. After watching episodes of “Income Property” in our early 20s, my husband and I bought our first fixer upper house and turned our basement into an apartment. We have since purchased 3 rental properties, have an investment portfolio, and are constantly thinking new streams of passive income.
In my mid-20’s, I did a training program to become a volunteer doula. I had the opportunity to support 7 vulnerable women during their births. It was a magical thing to be a part of and made me even more excited to become a mom myself one day. I had midwives help me deliver my own babies and will always be grateful for their incredible care.
Want my go-to tools for growing an online course business? Here are my faves!
My favourite email service provider that mixes affordability, good performance, and sophisticated automations and tagging.
I saw an immediate conversion increase when I switched to Thrivecart for my checkout pages! They now have their Learn Platform, so you can host your courses there too. All for a one-time payment!
For live webinars and evergreen ones, I have used WebinarJam (and their sister software, EverWebinar) for years. It’s an easy to use platform with great features. 10/10 recommend!
What can’t you create in Canva? We use it for all of our graphics, slide decks, handouts, PDFs, launch promotions, and more. We would be lost without it!
I have recorded hundreds of podcasts, videos, and hosted coaching calls all using the Blue Yeti Microphone. An absolute must-have!
Grab your domain name and get website hosting through Bluehost. Super easy to use and setup. It’s the best deal around!
Want to create a quiz for your audience? These can be great to use as a lead magnet to grow your email list. Interact makes it easy!
Need to have an expiring promotion? DeadlineFunnel is the tool you can use to create timers for both live and evergreen campaigns.
If you want to get fancy with the landing pages you build, LeadPages is my fave. Their templates are high converting and easy to use!
I’m laying it all out in this 60-minute free training. Choosing the right course idea, the Profit Early Approach, my Lean Launch Trifecta, and so much more…
I’m kinda known for sending amazing emails. The kind you can’t help but open in your inbox. If you want to join the other 20k on the list, click that button below.