Ep160: My new BFF: 10 Ways I’m Using ChatGPT in my Business

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Gemma here.

I'm your OG business coach who teaches AI and marketing to online entrepreneurs. With 20,000+ students, 12+ years in online business, and 7-figures/year in revenue... I have thoughts to share! So glad you're here. 

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In this episode, we’re diving into how ChatGPT, my new AI BFF, is shaking things up and making waves in everything I do in my business.

You’ll be in the know on:

  • My top 10 favorite ways ChatGPT has become the MVP of my team (Hint: from writing captions to sales copy to pitch emails – it’s got us covered!)
  • How this AI superstar is turning us into content creating, customer-pleasing machines!
  • The secret sauce to how AI is simplifying our processes, freeing up time, and boosting our return!

And friends, this is just the beginning. There’s a whole wide world of AI opportunities waiting to be explored. 

Ready to ride the wave with us? 

Over the last while, ChatGPT has become my VA, my marketing assistant, and my junior copywriter all rolled into one. And I don’t even have to pay it, which frees up my team for higher-value work. Most people start by using it for a caption or two, but there’s so much more here. Here are 10 ways I’m actually using it in my business right now.

1. Idea generation and feedback for programs

It’s the best brainstorming buddy. Give it a brief on your audience, their needs, and your industry, and it’ll generate program concepts. Already have a program? Have it act as a consultant and analyze it for improvements.

2. Content idea creation

A never-ending idea machine for your blog, podcast, YouTube, or social. No more blank-cursor moment wondering what to post.

3. Workshop and presentation outlines

Feed it what you want to teach, your methodology, and your usual structure, and it hands back a comprehensive outline. You leapfrog the early planning stage.

4. Customer service emails

Those emails you don’t want to react to emotionally, like a refund request, or the flood of repeat questions? Ask it to draft something empathetic, professional, and solution-oriented. Great task to hand your VA too.

5. Pitch emails

Want to land podcasts or press? Give it your brand brief and a sample pitch, tell it who you’re pitching, and crank out 30 custom outreach emails in a morning.

6. Social media captions

My main channel is Instagram, and ChatGPT is my sidekick for captions that resonate. I sit down and get an entire month of captions in one session. Captions are now the starting point for all my content.

7. Emails: newsletters, funnels, launches

Say hello to your new junior copywriter. It drafts newsletters, funnel emails, and launch sequences that are engaging and conversion-focused. Give it writing samples and you can train it to sound just like you. Since most of your sales can come from your list, this one’s big.

8. Sales copy

Landing pages, sales pages, opt-in pages, checkout pages. Persuasive copy is a hard-earned skill, and this makes it easier. My tip: work block by block rather than all at once. I’ve drafted full opt-in pages this way that were 95% there before I zhuzhed them into my voice.

9. Creating new resources

Handouts, checklists, guides, PDFs, lead magnets, member resources. Share your requirements and watch it produce genuinely usable content. Ask it to format as a table or a list and it just appears.

10. Affiliate swipe copy

Running an event or launch with affiliates? I wrote an entire swipe packet, seven or eight emails plus a stack of social captions, in one coffee-shop sitting. Work that used to take days or get hired out.

The thread through all ten: give it a clear brand brief, writing samples, and specific prompts. That’s the real secret to getting ChatGPT to work like a team member instead of a gimmick.

Want my current picks? I break down the exact tools I reach for in my guide to the best AI tools for online business.

Want to see how I actually use AI in my business? Grab my free AI workshop here.

Loved these ChatGPT ideas? They’re just the start. Here’s my full guide on how to use AI in your online business.

Click ‘play’ to listen:

Ep160: My new BFF: 10 Ways I’m Using ChatGPT in my Business

ABOUT THE AUTHOR

Gemma Bonham-Carter

Gemma Bonham-Carter has been making money online since before Instagram hit your phone—becoming a go-to expert in online courses, email marketing, and now AI.

She's the founder of AI All Stars and the popular annual summit AI Unlocked, and has helped over 20,000 entrepreneurs build profitable businesses that leave room for a life they love. When she's not teaching entrepreneurs how to work smarter with AI, you'll find her on the sidelines of her kids sports games, planning her next travel adventure, or enjoying a flat white at whatever café she's discovered this week.


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