Episode 187 | You need a Brand Book for your business (+ here’s how to build one)

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Gemma

I'm your OG business coach who teaches marketing and AI to personal brand entrepreneurs. After over 19,000 students and 10+ years in online business... I have things to say. 

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What’s up, friends? Today, I’m diving into a game-changing tool that’s been keeping me sane, organized, and saving time in my business lately—my business brand book!

Ever feel like you’re juggling a million things—managing social media, creating content, onboarding team members, launching offers, and more? Same here. That’s why I’m sharing the lowdown on my business’s secret weapon: a comprehensive brand book.

A brand book is like your business’s ultimate playbook. Think of it as a one-stop shop that captures everything from your brand’s aesthetics and messaging to your content strategy and audience insights. Whether you’re delegating tasks to a team member, writing copy, or briefing someone on a new project, having a brand book means all the details you need are in one place.

In this episode, I break down what’s inside my brand book and how you can create one that’ll keep your business running smoothly, help you save time, and reduce stress.

What you’ll learn:

  • What exactly a brand book is and why every business needs one.
  • A step-by-step breakdown of the sections in my brand book, from brand aesthetics to audience insights.
  • How I use ChatGPT and AI tools to help build and populate my brand book.
  • The benefits of having a brand book for delegating tasks, maintaining consistency, and speeding up content creation.
  • How you can create your own brand book without spending weeks on it.
  • Special promo for my masterclass on building your brand book—grab it while it’s hot!

Click play and tune in! 

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Come for the business + AI strategies that actually work, plus the unfiltered BTS of running a company, wrangling kids, and living for the next trip (or Below Deck binge).

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