Episode 204 | Is Launching Dead? Not for Sam Vander Wielen

Hi! 

Gemma here.

I'm your OG business coach who teaches AI and marketing to online entrepreneurs. With 20,000+ students, 12+ years in online business, and 7-figures/year in revenue... I have thoughts to share! So glad you're here. 

More About Me →

TOP LINKS

instagram

PODCAST

AI ALL STARS

MY PROGRAMS

FREE WORKSHOP

Stop Doing $15/Hour Tasks in Your $100K+ Business

The AI system that finally got me out of the weeds. Free workshop.

We’re welcoming Sam Vander Wielen, attorney turned 7-figure online course creator, who’s sharing how she scaled her legal templates business, built a thriving community, and nailed two record-breaking launches this year alone. After a burnout-filled career as a lawyer, Sam switched gears, using free calls to learn what her ideal clients really needed and turned those insights into her ultimate moneymaker—the Ultimate Bundle. Now, with 4,000+ buyers, she’s spilling all the strategies, from fostering genuine community to using micro-commitments to boost engagement.

Whether you’re struggling to gain traction or feeling uncertain about launching in a more competitive market, Sam shares how she’s kept her business booming by adapting to new consumer trends and injecting real value into every interaction.

What You’ll Learn:

  • Why 2024 is still a strong year for course sales and launches
  • The story behind Sam’s Ultimate Bundle and her “aha” moment that led to it
  • How creating a community-driven offer supercharged her sales
  • Why engagement is key, and how micro-commitments make a difference
  • Tips for staying calm and confident during high-stakes launch periods

Resources Mentioned:

  • Sam Vander Wielen’s Ultimate Bundle
  • Sam’s Instagram
  • Pre-Order Sam’s Book (coming April 15, 2024): *When I Start My Business, I’ll Be Happy*

Your Next Steps:

Click ‘play’ to listen:

Episode 204 | Is Launching Dead? Not for Sam Vander Wielen

ABOUT THE AUTHOR

Gemma Bonham-Carter

Gemma Bonham-Carter has been making money online since before Instagram hit your phone—becoming a go-to expert in online courses, email marketing, and now AI.

She's the founder of AI All Stars and the popular annual summit AI Unlocked, and has helped over 20,000 entrepreneurs build profitable businesses that leave room for a life they love. When she's not teaching entrepreneurs how to work smarter with AI, you'll find her on the sidelines of her kids sports games, planning her next travel adventure, or enjoying a flat white at whatever café she's discovered this week.


as seen in:

Dive in deeper.

Shop my best-selling resources, take a peek at the tools I use in my 7-figure business, or dive deep into an AI workshop with me. Your pick. 

I'M KINDA KNOWN FOR MY EMAILS.

Join the 30,000+ others for
GEMMA 
In YOUR INBOX

We get real real with behind-the-scenes business breakdowns, marketing strategies that work, and AI insights worth your time.

Come for the business + AI strategies that actually work, plus the unfiltered BTS of running a company, wrangling kids, and living for the next trip (or Below Deck binge).

Instagram

Follow along →

Podcast

Tune In Now →

Programs

Peek my offers →

follow

gemma