Episode 205 | What to Do When Your Course Is Stolen, with Jaime Bell

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Gemma

I'm your OG business coach who teaches marketing and AI to personal brand entrepreneurs. After over 19,000 students and 10+ years in online business... I have things to say. 

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Ever worried about someone stealing your online course or repackaging your hard work? If you’re a course creator, you know that copycats can show up in more ways than one, and this week’s episode is all about protecting your business. Today, I’m joined by lawyer and contract expert Jaime Bell from Contracts Market to tackle this all-too-common issue.

From spotting subtle “inspirations” to finding your course on sketchy resale sites, Jaime shares everything you need to know to handle content theft—without losing your mind. She’ll walk you through exactly how to respond, how to document proof, and the steps you can take to get your work taken down. Whether it’s reaching out with a friendly DM or sending a formal takedown notice, you’ll walk away knowing what you can do when a copycat strikes.

What you’ll learn in this episode:

  • Why content theft is becoming so common and how it affects creators
  • Steps to assess whether your work has actually been infringed upon
  • How to document proof of theft (screenshots, URLs, Looms—you name it)
  • Tips for confronting a creator who may have copied you
  • What a DMCA takedown notice is and how it works on sites like Facebook and Shopify
  • How to use copyright law to protect your work, even without a lawyer
  • Why drip content can protect your course and reduce chargebacks

Resources Mentioned in this Episode:

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Come for the business + AI strategies that actually work, plus the unfiltered BTS of running a company, wrangling kids, and living for the next trip (or Below Deck binge).

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