Episode 205 | What to Do When Your Course Is Stolen, with Jaime Bell

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Ever worried about someone stealing your online course or repackaging your hard work? If you’re a course creator, you know that copycats can show up in more ways than one, and this week’s episode is all about protecting your business. Today, I’m joined by lawyer and contract expert Jaime Bell from Contracts Market to tackle this all-too-common issue.

From spotting subtle “inspirations” to finding your course on sketchy resale sites, Jaime shares everything you need to know to handle content theft—without losing your mind. She’ll walk you through exactly how to respond, how to document proof, and the steps you can take to get your work taken down. Whether it’s reaching out with a friendly DM or sending a formal takedown notice, you’ll walk away knowing what you can do when a copycat strikes.

What you’ll learn in this episode:

  • Why content theft is becoming so common and how it affects creators
  • Steps to assess whether your work has actually been infringed upon
  • How to document proof of theft (screenshots, URLs, Looms—you name it)
  • Tips for confronting a creator who may have copied you
  • What a DMCA takedown notice is and how it works on sites like Facebook and Shopify
  • How to use copyright law to protect your work, even without a lawyer
  • Why drip content can protect your course and reduce chargebacks

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Click ‘play’ to listen:

Episode 205 | What to Do When Your Course Is Stolen, with Jaime Bell

ABOUT THE AUTHOR

Gemma Bonham-Carter

Gemma Bonham-Carter has been making money online since before Instagram hit your phone—becoming a go-to expert in online courses, email marketing, and now AI.

She's the founder of AI All Stars and the popular annual summit AI Unlocked, and has helped over 20,000 entrepreneurs build profitable businesses that leave room for a life they love. When she's not teaching entrepreneurs how to work smarter with AI, you'll find her on the sidelines of her kids sports games, planning her next travel adventure, or enjoying a flat white at whatever café she's discovered this week.


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