Episode 207 | The Teachery Story: Building Software for Course Creators with Jason Zook

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Gemma

I'm your OG business coach who teaches marketing and AI to personal brand entrepreneurs. After over 19,000 students and 10+ years in online business... I have things to say. 

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I’m thrilled to bring you Jason Zook, cofounder of Teachery, the online course platform I’ve used for years to run my business. Jason has a unique approach to the online business world—one that’s refreshingly simple, effective, and, yes, a bit unconventional. In today’s episode, Jason walks us through his story, starting with his “I Wear Your Shirt” project back in 2009, to his new “done-for-you” course strategy in the evolving digital space.

We dive into why Teachery stands out among course platforms (spoiler: it’s not an all-in-one), the big move to lifetime pricing, and why focusing on ONE offer has been a game-changer. Plus, Jason shares his predictions for 2025, what he sees changing in online education, and why a “done-for-you” approach will be key to future success.

What You’ll Learn:

  • Jason’s entrepreneurial journey from “I Wear Your Shirt” to Teachery
  • How Teachery differentiates itself in a crowded course platform space
  • The shift to lifetime pricing: why it works and what you should know
  • How simplifying your offer can skyrocket your business
  • The importance of AI and “done-for-you” tools in 2025
  • Why shorter, bite-sized content is winning in the online space
  • Jason’s insights on building customer loyalty through genuine support

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Your Next Steps:

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Come for the business + AI strategies that actually work, plus the unfiltered BTS of running a company, wrangling kids, and living for the next trip (or Below Deck binge).

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