Episode 207 | The Teachery Story: Building Software for Course Creators with Jason Zook

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I'm your OG business coach who teaches AI and marketing to online entrepreneurs. With 20,000+ students, 12+ years in online business, and 7-figures/year in revenue... I have thoughts to share! So glad you're here. 

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I’m thrilled to bring you Jason Zook, cofounder of Teachery, the online course platform I’ve used for years to run my business. Jason has a unique approach to the online business world—one that’s refreshingly simple, effective, and, yes, a bit unconventional. In today’s episode, Jason walks us through his story, starting with his “I Wear Your Shirt” project back in 2009, to his new “done-for-you” course strategy in the evolving digital space.

We dive into why Teachery stands out among course platforms (spoiler: it’s not an all-in-one), the big move to lifetime pricing, and why focusing on ONE offer has been a game-changer. Plus, Jason shares his predictions for 2025, what he sees changing in online education, and why a “done-for-you” approach will be key to future success.

What You’ll Learn:

  • Jason’s entrepreneurial journey from “I Wear Your Shirt” to Teachery
  • How Teachery differentiates itself in a crowded course platform space
  • The shift to lifetime pricing: why it works and what you should know
  • How simplifying your offer can skyrocket your business
  • The importance of AI and “done-for-you” tools in 2025
  • Why shorter, bite-sized content is winning in the online space
  • Jason’s insights on building customer loyalty through genuine support

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Episode 207 | The Teachery Story: Building Software for Course Creators with Jason Zook

ABOUT THE AUTHOR

Gemma Bonham-Carter

Gemma Bonham-Carter has been making money online since before Instagram hit your phone—becoming a go-to expert in online courses, email marketing, and now AI.

She's the founder of AI All Stars and the popular annual summit AI Unlocked, and has helped over 20,000 entrepreneurs build profitable businesses that leave room for a life they love. When she's not teaching entrepreneurs how to work smarter with AI, you'll find her on the sidelines of her kids sports games, planning her next travel adventure, or enjoying a flat white at whatever café she's discovered this week.


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