Episode 221 | Why I’m Taking Every AI Shortcut Possible

Hi! 

Gemma here.

I'm your OG business coach who teaches AI and marketing to online entrepreneurs. With 20,000+ students, 12+ years in online business, and 7-figures/year in revenue... I have thoughts to share! So glad you're here. 

More About Me →

TOP LINKS

instagram

PODCAST

AI ALL STARS

MY PROGRAMS

FREE WORKSHOP

Stop Doing $15/Hour Tasks in Your $100K+ Business

The AI system that finally got me out of the weeds. Free workshop.

Trying to DIY your way through AI isn’t showing grit—it’s wasting precious time and opportunity. And I say this as someone who LOVES to figure things out myself! 

I’m seeing too many capable founders (especially women) stalling out because they’re stuck in what I call “prompt purgatory”—constantly collecting AI resources but rarely implementing them.

What if the shortcut isn’t cheating? What if it’s actually the smart CEO move that you’re avoiding? While you’re saving that fifth tutorial to watch “later,” someone else has already launched their product or tripled their output with AI doing the heavy lifting. That’s the new reality.

I’ll share how my own business transformation began when I took a shortcut by investing in a Pinterest course years ago—a decision that collapsed my learning curve from years into weeks and became the foundation for everything I’ve built since.

What you’ll learn:

  • Why “shortcutting” with AI is about collapsing timelines, not cutting corners
  • The hidden costs of DIYing your way through AI (time, energy, missed opportunities)
  • How to shift from “scrappy founder” to “smart CEO” mindset
  • What AI mastery in 2025 actually unlocks (building funnels in a weekend, tripling content output)
  • Why the entrepreneurs who thrive this year won’t be the ones who “kinda know” AI

Resources Mentioned:

Your Next Steps:

Click ‘play’ to listen:

Episode 221 | Why I’m Taking Every AI Shortcut Possible

ABOUT THE AUTHOR

Gemma Bonham-Carter

Gemma Bonham-Carter has been making money online since before Instagram hit your phone—becoming a go-to expert in online courses, email marketing, and now AI.

She's the founder of AI All Stars and the popular annual summit AI Unlocked, and has helped over 20,000 entrepreneurs build profitable businesses that leave room for a life they love. When she's not teaching entrepreneurs how to work smarter with AI, you'll find her on the sidelines of her kids sports games, planning her next travel adventure, or enjoying a flat white at whatever café she's discovered this week.


as seen in:

Dive in deeper.

Shop my best-selling resources, take a peek at the tools I use in my 7-figure business, or dive deep into an AI workshop with me. Your pick. 

I'M KINDA KNOWN FOR MY EMAILS.

Join the 30,000+ others for
GEMMA 
In YOUR INBOX

We get real real with behind-the-scenes business breakdowns, marketing strategies that work, and AI insights worth your time.

Come for the business + AI strategies that actually work, plus the unfiltered BTS of running a company, wrangling kids, and living for the next trip (or Below Deck binge).

Instagram

Follow along →

Podcast

Tune In Now →

Programs

Peek my offers →

follow

gemma