Episode 221 | Why I’m Taking Every AI Shortcut Possible

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Gemma

I'm your OG business coach who teaches marketing and AI to personal brand entrepreneurs. After over 19,000 students and 10+ years in online business... I have things to say. 

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Trying to DIY your way through AI isn’t showing grit—it’s wasting precious time and opportunity. And I say this as someone who LOVES to figure things out myself! 

I’m seeing too many capable founders (especially women) stalling out because they’re stuck in what I call “prompt purgatory”—constantly collecting AI resources but rarely implementing them.

What if the shortcut isn’t cheating? What if it’s actually the smart CEO move that you’re avoiding? While you’re saving that fifth tutorial to watch “later,” someone else has already launched their product or tripled their output with AI doing the heavy lifting. That’s the new reality.

I’ll share how my own business transformation began when I took a shortcut by investing in a Pinterest course years ago—a decision that collapsed my learning curve from years into weeks and became the foundation for everything I’ve built since.

What you’ll learn:

  • Why “shortcutting” with AI is about collapsing timelines, not cutting corners
  • The hidden costs of DIYing your way through AI (time, energy, missed opportunities)
  • How to shift from “scrappy founder” to “smart CEO” mindset
  • What AI mastery in 2025 actually unlocks (building funnels in a weekend, tripling content output)
  • Why the entrepreneurs who thrive this year won’t be the ones who “kinda know” AI

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Come for the business + AI strategies that actually work, plus the unfiltered BTS of running a company, wrangling kids, and living for the next trip (or Below Deck binge).

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