Episode 229 | Productivity Slumps, Big Projects, and Evergreen Wins (a mid summer update)

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Gemma

I'm your OG business coach who teaches marketing and AI to personal brand entrepreneurs. After over 19,000 students and 10+ years in online business... I have things to say. 

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Starting a podcast to grow your business? Hold up. Before you default to that classic interview format Summer productivity got you feeling like you’re running on dial-up internet? Same, girl, same.

I had this brilliant idea to squeeze in a “CEO check-in week” mid-summer between family trips. Spoiler alert: trying to fire up your work brain in July after weeks of living in your swimsuit is like asking your laptop to function underwater. My brain is straight-up buffering, and honestly, opening my inbox feels like a personal attack.

But here’s the plot twist—while I’m over here feeling like I can barely string together a coherent email, my business just casually dropped over $74K in revenue this month. No launches, no campaigns, barely a whisper on social media. Just my evergreen systems doing their thing in the background like the absolute queens they are.

This episode is part vent session, part pep talk, and all about why building those automated systems early in your business is the smartest thing you’ll ever do. I’m pulling back the curtain on three massive behind-the-scenes projects I’m tackling right now (website overhaul, email platform migration, and landing page cleanup), plus sharing why I’m never doing a mid-summer work check-in again.

If you’re feeling meh about productivity right now, this one’s for you. Sometimes the best thing you can do for your business is give yourself permission to rest and let your systems carry the load.

What You’ll Learn:

  • Why mid-summer productivity breaks might be sabotaging your flow (and what to do instead)
  • The exact revenue my evergreen funnels generated during my low-energy month
  • Three major behind-the-scenes projects happening in my business right now
  • How to build systems that support you when your creativity is playing hide-and-seek
  • Three practical steps to automate your business (that you can tackle when your brain comes back online)
  • Why beating yourself up about summer slumps only makes things worse

Resources Mentioned:

Your Next Steps: 

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