Episode 215 | Inside a Facebook Ad Agency: What’s Really Working? with Stephanie Omotosho

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Gemma

I'm your OG business coach who teaches marketing and AI to personal brand entrepreneurs. After over 19,000 students and 10+ years in online business... I have things to say. 

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Want the inside scoop on what’s actually working with Facebook ads in 2025? Stephanie from The Modern Ad agency is here to spill all the details, backed by impressive case study results (like helping a language tutoring startup scale to 6-figures and generating 6,000+ leads at under $1.50 each for a sleep coach!).

In this value-packed episode, Stephanie and I dive deep into the current state of Meta ads, exploring everything from messaging strategies that convert to the targeting approaches getting the best results right now. If you’ve been wondering whether Facebook ads are still worth it or how to make them work for your business, this conversation is exactly what you need.

What you’ll learn:

  • Why Meta ads are still crucial for business growth in 2025 (and how to stay ahead)
  • The exact messaging shift that took one business from crickets to 10x revenue
  • Current targeting strategies that are working (and which ones aren’t performing as well anymore)
  • The ideal cost-per-lead to aim for and what to expect across different niches
  • Smart scaling strategies to maintain profitability as you grow
  • Why PDF lead magnets are still crushing it (and how to structure your follow-up funnel)

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Come for the business + AI strategies that actually work, plus the unfiltered BTS of running a company, wrangling kids, and living for the next trip (or Below Deck binge).

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