Episode 214 | The Holy Grail Document Your Business Is Missing (+ why your AI content kinda sucks)

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Gemma here.

I'm your OG business coach who teaches AI and marketing to online entrepreneurs. With 20,000+ students, 12+ years in online business, and 7-figures/year in revenue... I have thoughts to share! So glad you're here. 

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If you’ve ever tried using AI to help write your content but ended up with something that sounded like a corporate jargon-fest, you’re not alone.

Trust me, I’ve been there—battling ChatGPT like it was my full-time job, trying to get it to write in my actual voice. And for a while, I thought AI was just not cut out for this. But then I realized the issue wasn’t the AI. It was me.

In this episode, I’m sharing the strategy that transformed my AI content from “meh” to magic: creating a *good Brand Book. This one document completely changed the way I run my business, my marketing, and my sales. And the best part? You can create your own in under two hours.

What You’ll Learn in This Episode:

  • Why most AI-generated content sounds like it was written by a robot (because, well, it was)
  • The mistake most business owners make when trying to use AI
  • How my Two-Hour Brand Book system completely changed the game
  • The prompts you need to get AI to actually sound like you
  • How Holly Haynes and Kelly Ruta used this system to transform their businesses
  • Why this ONE document will make your marketing, content, and sales easier—forever

Your Next Steps:

Click ‘play’ to listen:

Episode 214 | The Holy Grail Document Your Business Is Missing (+ why your AI content kinda sucks)

ABOUT THE AUTHOR

Gemma Bonham-Carter

Gemma Bonham-Carter has been making money online since before Instagram hit your phone—becoming a go-to expert in online courses, email marketing, and now AI.

She's the founder of AI All Stars and the popular annual summit AI Unlocked, and has helped over 20,000 entrepreneurs build profitable businesses that leave room for a life they love. When she's not teaching entrepreneurs how to work smarter with AI, you'll find her on the sidelines of her kids sports games, planning her next travel adventure, or enjoying a flat white at whatever café she's discovered this week.


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