What if I told you there’s ONE thing that could make the difference between being a replaceable vendor and becoming an irreplaceable strategic partner for your clients? As a service provider, you’re probably already doing amazing work, but if you’re missing this crucial element, you might be at risk of getting cut when budgets tighten.
In this episode, I’m going off script from my usual marketing and course creation advice to speak directly to service providers. Drawing from my extensive experience as the CEO on the other side of your invoices, I’m sharing the secret ingredient that will make clients keep you around for the long haul: demonstrated value.
Here’s the harsh truth – doing good work and being nice to work with isn’t enough anymore, especially in an age where AI can handle many tasks. What makes you truly irreplaceable is showing the strategic impact of your work and tying it directly to your client’s bottom line. I’ll walk you through exactly how to create simple, effective reports that showcase your value in a way that makes CEOs think, “I can’t live without them!”
What you’ll learn:
- The key difference between service providers who get kept versus those who get cut
- Why “ticking the box” and delivering on time isn’t enough anymore
- How to identify and report on growth metrics that CEOs actually care about
- Practical examples for different service types (email marketers, social media managers, customer support)
- A step-by-step approach to creating simple, powerful monthly value reports
- Why becoming a strategic partner (not just a vendor) is your ultimate goal
Your Next Steps:
- Get our best-seller: The 2-Hour Brand Book
- Work with Me
- What I Use to Run My 7-Figure Business
- Connect on Social
Click ‘play’ to listen:
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