Ep124: Is launching a course good for business? (what REALLY happens)

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Gemma here.

I'm your OG business coach who teaches AI and marketing to online entrepreneurs. With 20,000+ students, 12+ years in online business, and 7-figures/year in revenue... I have thoughts to share! So glad you're here. 

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If you are an established entrepreneur, what happens to your business when you launch an online course? 

If you run a service based business, or do 1:1 coaching, or even own a physical product business, what are the side effects of also becoming a course creator?

Are people going to think you’re changing your business entirely?

Will you lose high ticket 1:1 customers, because you’re selling something cheaper?

Will you stop getting coaching clients because they can learn what you know in a course? 

Will the rest of your offers stop selling? 

These are all very real questions that I get from students all the time. 

So let’s talk about what REALLY happens when you come to the market with a new course… 

Click ‘play’ to listen:

Ep124: Is launching a course good for business? (what REALLY happens)

ABOUT THE AUTHOR

Gemma Bonham-Carter

Gemma Bonham-Carter has been making money online since before Instagram hit your phone—becoming a go-to expert in online courses, email marketing, and now AI.

She's the founder of AI All Stars and the popular annual summit AI Unlocked, and has helped over 20,000 entrepreneurs build profitable businesses that leave room for a life they love. When she's not teaching entrepreneurs how to work smarter with AI, you'll find her on the sidelines of her kids sports games, planning her next travel adventure, or enjoying a flat white at whatever café she's discovered this week.


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