Ep126: What FRIENDS (yes, the show) can teach us about course launch emails

Filed in BUSINESS, The Blog, The Podcast 

People keep making these email marketing mistakes that are KILLING their course launches! 

Whether you are gearing up to live launch your course or writing an evergreen funnel to sell your course on autopilot, there are always a lot of emails to write. 

Here’s the truth: the more emails you send, the more sales you will make. 

I’ve seen it over and over again in my own business and in the hundreds of course launches I’ve mentored for my students. 

BUT – the biggest mistake I see entrepreneurs make is that they send the same style of email – usually pretty salesy ones with the main features of the offer – and that’s it.

So how can you write emails that are more thought provoking and appeal to all the different buyers in your audience? 

I’ve got the best way to think about it. 

You need to write your emails for every character in Friends. 

Yep, the TV show. 

(Psst – I’m a diehard Friends fan. I crush it in Friends trivia every single time). 
When you do this, you’ll create a varied set of emails for your launch that will come across as interesting, dynamic, and ultimately lead to more opens, more clicks, and more sales. 

Tune in to this episode to learn how to write your launch emails for each Friends Character. 

Click ‘play’ to listen:

Live Launch Email Sequence

Download the email sequence I used in my $100K launch so you never hear crickets during a launch again. Snag them RIGHT HERE!

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