Ep141: Growing your audience with cold pitches (it’s not what you think!), with Laura Lopuch

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Gemma

I'm your OG business coach who teaches marketing and AI to personal brand entrepreneurs. After over 19,000 students and 10+ years in online business... I have things to say. 

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Laura Lopuch is a cold email maverick. She helps solopreneurs send cold and pitch emails that sell naturally.

She was also a member of our program, The Passive Project.

In this interview, Laura shares

  • How (and why) she transitioned from copywriter to cold pitch expert
  • What cold pitches even are, and why they work so well to grow your audience at any stage in business 
  • The difference between a cold sales email versus a cold pitch email 
  • Over 5 different types of cold pitch emails you can use (these go way beyond simple podcast pitches!)
  • Why she set a specific goal of making $200k a year working 12 hours a week 
  • How she built an evergreen funnel before her latest maternity leave, and what she plans on tweaking with it now that she’s back to work

Tune in to this episode to hear it all!

If you want to join The Passive Project like Laura (our program for experienced course creators), visit www.getpassiveproject.com

Click ‘play’ to listen:

Come for the business + AI strategies that actually work, plus the unfiltered BTS of running a company, wrangling kids, and living for the next trip (or Below Deck binge).

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