Ep141: Growing your audience with cold pitches (it’s not what you think!), with Laura Lopuch

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I'm your OG business coach who teaches AI and marketing to online entrepreneurs. With 20,000+ students, 12+ years in online business, and 7-figures/year in revenue... I have thoughts to share! So glad you're here. 

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Laura Lopuch is a cold email maverick. She helps solopreneurs send cold and pitch emails that sell naturally.

She was also a member of our program, The Passive Project.

In this interview, Laura shares

  • How (and why) she transitioned from copywriter to cold pitch expert
  • What cold pitches even are, and why they work so well to grow your audience at any stage in business 
  • The difference between a cold sales email versus a cold pitch email 
  • Over 5 different types of cold pitch emails you can use (these go way beyond simple podcast pitches!)
  • Why she set a specific goal of making $200k a year working 12 hours a week 
  • How she built an evergreen funnel before her latest maternity leave, and what she plans on tweaking with it now that she’s back to work

Tune in to this episode to hear it all!

If you want to join The Passive Project like Laura (our program for experienced course creators), visit www.getpassiveproject.com

Click ‘play’ to listen:

Ep141: Growing your audience with cold pitches (it’s not what you think!), with Laura Lopuch

ABOUT THE AUTHOR

Gemma Bonham-Carter

Gemma Bonham-Carter has been making money online since before Instagram hit your phone—becoming a go-to expert in online courses, email marketing, and now AI.

She's the founder of AI All Stars and the popular annual summit AI Unlocked, and has helped over 20,000 entrepreneurs build profitable businesses that leave room for a life they love. When she's not teaching entrepreneurs how to work smarter with AI, you'll find her on the sidelines of her kids sports games, planning her next travel adventure, or enjoying a flat white at whatever café she's discovered this week.


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