Ep158: Bucking the Trend: My Hot Take on Social Media and Sales (plus a dirty little secret…)

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Gemma

I'm your OG business coach who teaches marketing and AI to personal brand entrepreneurs. After over 19,000 students and 10+ years in online business... I have things to say. 

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In this fiery episode, I serve up my own “hot take” on social media selling, discussing my alternative approach to the popular content-to-sale strategy. I delve into the reasons why, unlike many online entrepreneurs, I opt for tech and automation rather than constant performance on social platforms. Plus, I share my “dirty little secret” that I rarely check my Instagram analytics. Intrigued? You should be! 

What You’ll Learn

– The unconventional approach to using social media in my sales process.
– Why I’m drawn to tech, automation, and systems rather than constant social media performance.
– My stance on Instagram analytics and the data I focus on instead.
– How I utilize social media to fill my sales funnels, not to be my main sales avenue.
– Why I prefer to refine and improve a few core programs rather than continually creating new ones.

I’m challenging the norm on this one and taking you behind the scenes of my thought process around social media and how I’m currently using it. 

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Come for the business + AI strategies that actually work, plus the unfiltered BTS of running a company, wrangling kids, and living for the next trip (or Below Deck binge).

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