Ep158: Bucking the Trend: My Hot Take on Social Media and Sales (plus a dirty little secret…)

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Gemma here.

I'm your OG business coach who teaches AI and marketing to online entrepreneurs. With 20,000+ students, 12+ years in online business, and 7-figures/year in revenue... I have thoughts to share! So glad you're here. 

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In this fiery episode, I serve up my own “hot take” on social media selling, discussing my alternative approach to the popular content-to-sale strategy. I delve into the reasons why, unlike many online entrepreneurs, I opt for tech and automation rather than constant performance on social platforms. Plus, I share my “dirty little secret” that I rarely check my Instagram analytics. Intrigued? You should be! 

What You’ll Learn

– The unconventional approach to using social media in my sales process.
– Why I’m drawn to tech, automation, and systems rather than constant social media performance.
– My stance on Instagram analytics and the data I focus on instead.
– How I utilize social media to fill my sales funnels, not to be my main sales avenue.
– Why I prefer to refine and improve a few core programs rather than continually creating new ones.

I’m challenging the norm on this one and taking you behind the scenes of my thought process around social media and how I’m currently using it. 

Click ‘play’ to listen:

Ep158: Bucking the Trend: My Hot Take on Social Media and Sales (plus a dirty little secret…)

ABOUT THE AUTHOR

Gemma Bonham-Carter

Gemma Bonham-Carter has been making money online since before Instagram hit your phone—becoming a go-to expert in online courses, email marketing, and now AI.

She's the founder of AI All Stars and the popular annual summit AI Unlocked, and has helped over 20,000 entrepreneurs build profitable businesses that leave room for a life they love. When she's not teaching entrepreneurs how to work smarter with AI, you'll find her on the sidelines of her kids sports games, planning her next travel adventure, or enjoying a flat white at whatever café she's discovered this week.


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