What if I told you that you could make over $160K without the stress of live launching? Katy Caldwell did just that, and she’s here to spill all the details on how she pulled it off—twice!
In this episode, I’m sitting down with Katy Caldwell, co-host of the Hustle Humbly Podcast and a total boss when it comes to online course sales. Katy’s journey from live launches to nailing her Black Friday promotions using my Black Friday in a Box strategy is nothing short of inspiring.
She’s sharing exactly how she turned a 6,500-person email list into $84K during Black Friday and then did it again for $81K in the spring. Spoiler alert: She even stopped live launching altogether because of this success!
We dive deep into the strategy, her best practices, and how you can replicate this success—even if you have a mid-sized email list and lower-ticket products. If you’re ready to boost your sales and make your promotions easier, this episode is a must-listen.
What you’ll learn:
- How Katy used my Black Friday in a Box strategy to make $165K in two promotions.
- The math and mindset behind setting realistic (and ambitious) sales goals.
- Why she decided to stop live launching and focus on evergreen strategies.
- The key to selling low to mid-ticket products in high volumes.
- Tips for keeping your email list engaged—even with multiple promotions.
- The secret sauce behind Katy’s consistently high open rates.
Resources Mentioned in this Episode:
Your Next Steps:
- Programs to Work With Me
- Tools I Use to Run My Business
- Free Class to Launch Your Course
- Evergreen Funnel Building Kit
- Follow My Behind-the-Scenes on Instagram
Click ‘play’ to listen:
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