Episode 204 | Is Launching Dead? Not for Sam Vander Wielen

Filed in BUSINESS, The Blog, The Podcast 

We’re welcoming Sam Vander Wielen, attorney turned 7-figure online course creator, who’s sharing how she scaled her legal templates business, built a thriving community, and nailed two record-breaking launches this year alone. After a burnout-filled career as a lawyer, Sam switched gears, using free calls to learn what her ideal clients really needed and turned those insights into her ultimate moneymaker—the Ultimate Bundle. Now, with 4,000+ buyers, she’s spilling all the strategies, from fostering genuine community to using micro-commitments to boost engagement.

Whether you’re struggling to gain traction or feeling uncertain about launching in a more competitive market, Sam shares how she’s kept her business booming by adapting to new consumer trends and injecting real value into every interaction.

What You’ll Learn:

  • Why 2024 is still a strong year for course sales and launches
  • The story behind Sam’s Ultimate Bundle and her “aha” moment that led to it
  • How creating a community-driven offer supercharged her sales
  • Why engagement is key, and how micro-commitments make a difference
  • Tips for staying calm and confident during high-stakes launch periods

Resources Mentioned:

  • Sam Vander Wielen’s Ultimate Bundle
  • Sam’s Instagram
  • Pre-Order Sam’s Book (coming April 15, 2024): *When I Start My Business, I’ll Be Happy*

Your Next Steps:

Click ‘play’ to listen:


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