Episode 206 | Lessons from 15 Years Online: Gemma & Meagan Williamson Share All

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Gemma

I'm your OG business coach who teaches marketing and AI to personal brand entrepreneurs. After over 19,000 students and 10+ years in online business... I have things to say. 

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Ready to hear from someone who’s built a thriving online business from the ground up? In this episode, I sit down with my longtime friend and online business pioneer, Meagan Williamson. Meagan and I started as OG bloggers in the Canadian home decor scene—long before either of us dove into course creation. Fast forward to today, and Meagan is a go-to expert in Pinterest marketing for digital businesses.

We dive into her evolution from accidental blogger to seasoned course creator and Pinterest pro, reflecting on what we’ve learned over 15 years in the industry. Meagan’s sharing how she refined her launch strategy during her busy “mom of two” years, what she’s seeing as critical for online success in 2025, and why having a blogging background has been such an advantage in adapting to a constantly shifting digital world.

Join us for an unfiltered chat on launching, navigating growth, and keeping the business fun, no matter how many pivots come your way!

What You’ll Learn:

  • Meagan’s unique journey from home decor blogger to Pinterest expert
  • The power of refining one core offer vs. always launching something new
  • Key strategies for building patience and delayed gratification into your business
  • The surprising benefit of sticking with “old-school” strategies in a social media-driven world

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Your Next Steps:

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Come for the business + AI strategies that actually work, plus the unfiltered BTS of running a company, wrangling kids, and living for the next trip (or Below Deck binge).

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