Episode 214 | The Holy Grail Document Your Business Is Missing (+ why your AI content kinda sucks)

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Gemma

I'm your OG business coach who teaches marketing and AI to personal brand entrepreneurs. After over 19,000 students and 10+ years in online business... I have things to say. 

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If you’ve ever tried using AI to help write your content but ended up with something that sounded like a corporate jargon-fest, you’re not alone.

Trust me, I’ve been there—battling ChatGPT like it was my full-time job, trying to get it to write in my actual voice. And for a while, I thought AI was just not cut out for this. But then I realized the issue wasn’t the AI. It was me.

In this episode, I’m sharing the strategy that transformed my AI content from “meh” to magic: creating a *good Brand Book. This one document completely changed the way I run my business, my marketing, and my sales. And the best part? You can create your own in under two hours.

What You’ll Learn in This Episode:

  • Why most AI-generated content sounds like it was written by a robot (because, well, it was)
  • The mistake most business owners make when trying to use AI
  • How my Two-Hour Brand Book system completely changed the game
  • The prompts you need to get AI to actually sound like you
  • How Holly Haynes and Kelly Ruta used this system to transform their businesses
  • Why this ONE document will make your marketing, content, and sales easier—forever

Your Next Steps:

Click ‘play’ to listen:

Come for the business + AI strategies that actually work, plus the unfiltered BTS of running a company, wrangling kids, and living for the next trip (or Below Deck binge).

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