You know that feeling when you read someone’s website and you’re like… “I still have no idea WTF they do”?
Yeah. Anita Siek calls it “same same copy” — and she’s on a mission to fix it.
In today’s episode, I sat down with Anita, the genius behind WordFetti and Brandfetti Podcast. (Seriously, if you want to see what a 12/10 website looks like, you need to creep on hers.)
We spilled ALL the tea on why so much copy sucks right now — and what you can do to fix yours.
We’re diving into:
- How she grew WordFetti from a side hustle to a full-blown business.
- Why most copywriting on websites (maybe yours too?) totally misses the mark.
- How to make your words actually move people — no fluff allowed.
- Whether copywriters should side-eye AI or embrace it.
- What’s working (and what’s NOT) in launches and sales pages right now.
- The wild strategy Anita’s team is using to make launch emails a breeze — hint: it involves a bot and some hijacked inboxes!
Ready to get inspired and seriously up your copy game? Let’s roll the tape.
Resources Mentioned:
Your Next Steps:
- Get our best-seller: The 2-Hour Brand Book
- Work with Me
- What I Use to Run My 7-Figure Business
- Connect on Social
Click ‘play’ to listen:
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