Ever wondered how someone could make half their annual photography income in just one week? That’s exactly what happened to Megan O’Hare when she ran her first strategic Black Friday promotion.
In this episode, I’m sitting down with Megan O’Hare, the powerhouse behind The Photo Project—a course that teaches moms how to organize their digital photo chaos.
We’re diving deep into how Megan went from making around $7,000 on her first attempt at a Black Friday sale to crushing it with $51,000 the following year using my Black Friday in a Box strategy. She’s pulling back the curtain on exactly how she structures her promotions, why her done-for-you service sells out twice a year, and how she’s built a business model that allows her to barely touch social media while still growing her email list and revenue consistently.
This conversation is packed with strategy gold, including why Megan limits her high-ticket one-to-one offers to just two sale periods per year, how she’s made certain products available ONLY during Black Friday (talk about built-in urgency!), and why 95% of her done-for-you clients are people who already bought her course but decided they’d rather just have her do it.
What you’ll learn:
- How Megan went from $7K to $51K in Black Friday sales by implementing a strategic promotion plan
- The exact structure of her 5-day Black Friday sale and why limiting availability creates massive demand
- Why her done-for-you service clients are almost always previous course buyers (and what that means for YOUR business model)
- How she runs a summer sale using the same Black Friday strategy for an additional revenue boost
- Her approach to making certain products available ONLY during promotional periods to drive urgency
- Why lead generation ads are her “cost of doing business” and how she thinks about ROI differently
- The truth about her email marketing strategy (spoiler: it’s not perfect, and that’s okay)
- How she’s structured pricing for her done-for-you service to avoid awkward money conversations
Resources Mentioned in this Episode:
- Black Friday in a Box
- The Photo Project
- Megan O’Hare on Instagram
Your Next Steps:
- Work with Me
- What I Use to Run My 7-Figure Business
- Connect on Social
