Welcome back to The Course Creator Show, where your host, Gemma Bonham-Carter, takes a candid dive into the less glamorous side of business. In this revealing part two of the series wrapping up 2023, Gemma shares the challenges and lessons learned from the aspects of her business that didn’t go as planned.
In this episode, you’ll discover:
- Launches That Didn’t Lift Off: Gemma opens up about two specific launches that didn’t meet expectations, including the factors that might have influenced their outcomes, such as timing and launch strategies. Gemma reflects on the importance of pre-launch buzz, audience engagement, and why rushing a launch can impact its success.
- Instagram Woes: The struggle with finding the right balance on Instagram. From tweaking content strategies and grappling with personal vs. educational content to the constant evaluation of what works and what doesn’t on social media.
- Content Marketing and SEO: Gemma discusses her plans to enhance her content marketing strategy, particularly using AI and focusing on search marketing, and shares her hesitancy in outsourcing these tasks.
- Delegating Dilemmas: The battle between staying hands-on and learning to delegate effectively. Gemma shares her experiences with both successful and challenging delegations and her aspirations for further growth in 2024.
- Missed Opportunities: A reflective look at what was happening inside the Passive Project program and Course Creator School over the year and how these experiences weren’t shared widely enough, highlighting a missed opportunity in marketing.
If you’ve ever faced setbacks in your business or struggled with certain aspects of your strategy, this episode will resonate with you. Gemma’s insights and personal stories provide valuable lessons on growth, adaptability, and the importance of continuous learning in the ever-evolving world of online business.
Learn about the exclusive enrollment opportunity for The Passive Project in 2024, including access to everything Gemma launches and produces for 12 months, and how you can join this comprehensive program at a special price until January 31.
Don’t miss out on this insightful episode! Tune in to learn, reflect, and prepare for a more successful year ahead.
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Sign up for the Part 3 of this series, happening LIVE on Jan 16. We’ll be talking 2024 trends and how to grow your online course business strategically this year. Register here!
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