Episode 193 | My $91K Black Friday Week [How I Did It]

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Gemma

I'm your OG business coach who teaches marketing and AI to personal brand entrepreneurs. After over 19,000 students and 10+ years in online business... I have things to say. 

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In this episode, we’re diving into one of the *biggest* money making opportunities for your online business: Black Friday. Yeah, it’s not just for big box retailers. If you’re a course creator or online entrepreneur, Black Friday is your chance to ride the wave and make serious bank—like *$91,000* in a week, seriously. I’m breaking down my tried-and-true “5 Days of Deals” strategy, which is perfect for Black Friday, but (spoiler alert) you can totally use it year-round.

Here’s the deal: Black Friday is when your audience *expects* to buy. If you’re not showing up in their inbox with an irresistible offer, they’re spending their money elsewhere. This episode will show you exactly how to structure your campaign to make sure you’re raking in the sales and maximizing your revenue.

What you’ll learn:

  • How I structured my 5 Days of Deals campaign to pull in $91K
  • The strategy behind offering different deals every day and why it works
  • What I would *not* do again (trust me, this will save you headaches)
  • How to prepare your campaign in advance to make it fun and easy
  • Why the last-minute buyers will make or break your sale
  • How to keep your audience excited and engaged all week long

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Come for the business + AI strategies that actually work, plus the unfiltered BTS of running a company, wrangling kids, and living for the next trip (or Below Deck binge).

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