Episode 231 | How to Unplug AND Stay Profitable (2 months off, $131K in)

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Gemma

I'm your OG business coach who teaches marketing and AI to personal brand entrepreneurs. After over 19,000 students and 10+ years in online business... I have things to say. 

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What if I told you that you could make $131,522 in two months while mostly offline? That’s exactly what happened during my summer “ghost mode,” and I’m spilling all the details on how I pulled it off.

This summer was supposed to be my full unplug season. We’re talking lake swims, cottage mornings, road trips through Ontario and New York State, and honestly having no clue what day it was half the time. I posted two Instagram photo dumps total, did zero launches, and stayed off the content hamster wheel completely.

But here’s the plot twist: my business didn’t just survive without me—it thrived. We brought in over $131K in July and August alone, did 490 sales with a mix of new and returning customers, and everything ran like clockwork. So if you’ve ever wondered what it actually looks like to take real time off AND keep the money flowing, this episode breaks down exactly how I did it.

I’m getting into the nitty-gritty of the systems that made this possible, why paid ads aren’t optional if you want consistent revenue (yeah, I said it), and the few CEO-level projects I did tackle during my “off” time. Plus, I’m sharing what this means for you and how to build a business that doesn’t fall apart the moment you step away from your laptop.

What You’ll Learn:

  • How I generated $131,522 in revenue during July and August while mostly offline
  • Why paid ads are the real engine behind “sales on autopilot” (and the exact numbers behind my summer ad spend)
  • The power of stacked payments and recurring revenue for financial stability
  • The difference between day-to-day chaos work and strategic CEO-level projects
  • How to build infrastructure that lets you actually take time off without everything falling apart
  • What systems you need to stop being the bottleneck in your own business
  • The mindset shift from “keeping up” to building leverage

Your Next Steps:

Click ‘play’ to listen:

Come for the business + AI strategies that actually work, plus the unfiltered BTS of running a company, wrangling kids, and living for the next trip (or Below Deck binge).

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