Episode 231 | How to Unplug AND Stay Profitable (2 months off, $131K in)

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Gemma here.

I'm your OG business coach who teaches AI and marketing to online entrepreneurs. With 20,000+ students, 12+ years in online business, and 7-figures/year in revenue... I have thoughts to share! So glad you're here. 

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What if I told you that you could make $131,522 in two months while mostly offline? That’s exactly what happened during my summer “ghost mode,” and I’m spilling all the details on how I pulled it off.

This summer was supposed to be my full unplug season. We’re talking lake swims, cottage mornings, road trips through Ontario and New York State, and honestly having no clue what day it was half the time. I posted two Instagram photo dumps total, did zero launches, and stayed off the content hamster wheel completely.

But here’s the plot twist: my business didn’t just survive without me—it thrived. We brought in over $131K in July and August alone, did 490 sales with a mix of new and returning customers, and everything ran like clockwork. So if you’ve ever wondered what it actually looks like to take real time off AND keep the money flowing, this episode breaks down exactly how I did it.

I’m getting into the nitty-gritty of the systems that made this possible, why paid ads aren’t optional if you want consistent revenue (yeah, I said it), and the few CEO-level projects I did tackle during my “off” time. Plus, I’m sharing what this means for you and how to build a business that doesn’t fall apart the moment you step away from your laptop.

What You’ll Learn:

  • How I generated $131,522 in revenue during July and August while mostly offline
  • Why paid ads are the real engine behind “sales on autopilot” (and the exact numbers behind my summer ad spend)
  • The power of stacked payments and recurring revenue for financial stability
  • The difference between day-to-day chaos work and strategic CEO-level projects
  • How to build infrastructure that lets you actually take time off without everything falling apart
  • What systems you need to stop being the bottleneck in your own business
  • The mindset shift from “keeping up” to building leverage

Your Next Steps:

Click ‘play’ to listen:

Episode 231 | How to Unplug AND Stay Profitable (2 months off, $131K in)

ABOUT THE AUTHOR

Gemma Bonham-Carter

Gemma Bonham-Carter has been making money online since before Instagram hit your phone—becoming a go-to expert in online courses, email marketing, and now AI.

She's the founder of AI All Stars and the popular annual summit AI Unlocked, and has helped over 20,000 entrepreneurs build profitable businesses that leave room for a life they love. When she's not teaching entrepreneurs how to work smarter with AI, you'll find her on the sidelines of her kids sports games, planning her next travel adventure, or enjoying a flat white at whatever café she's discovered this week.


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