Ready to find out how I made $158K in just five days? And no, this isn’t another “look how amazing I am” story—this is me pulling back the curtain on the exact Black Friday strategy that’s been game-changing for my business and hundreds of my students.
I’m spilling all the tea on my 5 Days of Deals method that I literally invented back in 2019 when I was desperately trying to figure out how to make Black Friday work for course creators. Back then, I had exactly two products and was in the middle of pivoting my entire business. Fast forward to last month, and this same strategy brought in $158,584 in revenue with 246 buyers.
But here’s what makes me proud—this method I created out of desperation is now being used by big names across the industry. Ellen Yin, Dallas Travers, and countless others have adopted my 5 Days of Deals approach. The problem? Most people are copying the surface-level stuff without understanding the real psychology behind why it works.
In this episode, I’m breaking down the complete strategy—from my humble $8K beginnings to last year’s $158K success. I’ll walk you through each day of my recent campaign, share what my students are doing with lists as small as 800 subscribers, and explain why this isn’t just about the sales you make that week.
What you’ll learn:
- The exact breakdown of my $158K Black Friday campaign (day by day, offer by offer)
- Why I created the 5 Days of Deals method and how it became industry standard
- The three key elements most people miss that make or break these campaigns
- Real case studies from students who’ve made $10K-$100K with small email lists
- Why audience priming matters more than audience size
- How strategic email sequencing drove 50% of sales in the final 6 hours each day
- Why Black Friday is really about validation, momentum, and list-building (not just sales)
- The psychology behind urgency and exclusivity that makes this strategy work
BLACK FRIDAY CASE STUDY: HOW I MADE $158K IN 2024 (FREE)
Click ‘play’ to listen:
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